Driven by visual storytelling, I am a packaging designer (5+ years) creating bold identities and scalable systems across digital and print. I’m multi-disciplinary across graphic design, type, motion, 3D, UI/UX, and AI-assisted imagery. I partner with product, marketing, and leaders to ship cohesive brand experiences—always with a focus on visual systems, typography, and strong brand rollouts.

Muskaan Kasat

Driven by visual storytelling, I am a packaging designer (5+ years) creating bold identities and scalable systems across digital and print. I’m multi-disciplinary across graphic design, type, motion, 3D, UI/UX, and AI-assisted imagery. I partner with product, marketing, and leaders to ship cohesive brand experiences—always with a focus on visual systems, typography, and strong brand rollouts.

Available to hire

Driven by visual storytelling, I am a packaging designer (5+ years) creating bold identities and scalable systems across digital and print. I’m multi-disciplinary across graphic design, type, motion, 3D, UI/UX, and AI-assisted imagery.

I partner with product, marketing, and leaders to ship cohesive brand experiences—always with a focus on visual systems, typography, and strong brand rollouts.

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Work Experience

Senior Brand Designer at Academy for British Qualifications (ABQ)
January 1, 2025 - Present
Led brand identity development and built a scalable brand experience, including brand guidelines across web and print for the parent brand. Partnered with product, marketing, and stakeholders to align the brand system.
Digital Brand Designer at ByDefault
January 1, 2025 - Present
Lead day-to-day digital design across client and in-house portfolios, delivering assets for web, design systems, social, and campaigns. Supported a rebrand + launch for the high-value publishing house Black Doctor, contributing to core identity, a scalable design system, and brand rollout across multiple touchpoints. Translate strategic direction into visual systems including typography, AI-generated imagery, layout rules, and component-based templates. Lead designer on ByDefault’s upcoming podcast sub-brand “Academy” project.
Brand Designer at Muskaan Kasat
January 1, 2023 - Present
Graphic Design Intern at Bare Anatomy
January 1, 2021 - January 1, 2021
Led end-to-end brand design system development (strategy, visual identity, packaging) for Chemist At Play, a Gen Z skincare brand.
Visual Communication Designer at Chrisaldo Goldiloy
January 1, 2021 - January 1, 2023
Built strategic design solutions for a real-estate client contributing to a 90% sales increase (campaign/channel/timeframe not specified). Delivered brand identity and communication design across packaging, digital, and print for Kertel Suites, a hospitality brand in DRC. Mentored junior designers and improved execution quality through structured critique and creative direction.

Education

MA Graphic Branding and Identity at London College of Communication, UAL
January 1, 2023 - January 1, 2024
B.Des Fashion Communication at National Institute of Fashion Technology
January 1, 2017 - January 1, 2020
Best Academic Student at National Institute of Fashion Technology
January 1, 2021 - January 1, 2021

Qualifications

Pentawards - Silver Winner (Student category)
January 1, 2025 - January 1, 2025
D&AD New Blood - Portfolio Winner
January 1, 2024 - January 1, 2025
Best Academic Student - National Institute of Fashion Technology
January 1, 2021 - January 1, 2021

Industry Experience

Media & Entertainment, Education, Retail, Travel & Hospitality, Consumer Goods, Professional Services