I am a Senior Product Designer and Art Director with over 10 years of experience specializing in design systems, enterprise platforms, and brand-led digital experiences across APAC, MENA, Europe, and North America. Currently, I lead large-scale digital transformation projects at Publicis Sapient, working with global clients in luxury retail and energy & utilities sectors.
I excel at creating scalable design systems, omnichannel customer journeys, and multilingual interfaces that enhance efficiency and user satisfaction. Skilled at bridging strategy and execution, I collaborate with cross-functional teams to deliver measurable business impact. I thrive in multicultural environments and bring design leadership coupled with hands-on expertise to all my projects.
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Led the redesign of Pandora’s e-commerce delivery and checkout experience, optimizing multi-option logistics and payment flows. Improved online conversion by 12% and reduced cart abandonment by 15%.
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