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I am a packaging-focused Creative Director and Designer with 25+ years transforming brand strategy into shelf-impacting packaging for wine, spirits, and beverage brands. I develop packaging systems, labels, cartons, POS materials, and production artwork from concept through print production, collaborating with leadership, brand managers, and marketing teams to refine concepts, strengthen shelf presence, and ensure production feasibility. I am hands-on, collaborative, and adept at guiding print specifications, substrates, finishes, and embellishments, while managing fast-paced projects to meet aggressive timelines and deliver production-ready artwork.…I am a packaging-focused Creative Director and Designer with 25+ years transforming brand strategy into shelf-impacting packaging for wine, spirits, and beverage brands. I develop packaging systems, labels, cartons, POS materials, and production artwork from concept through print production, collaborating with leadership, brand managers, and marketing teams to refine concepts, strengthen shelf presence, and ensure production feasibility. I am hands-on, collaborative, and adept at guiding print specifications, substrates, finishes, and embellishments, while managing fast-paced projects to meet aggressive timelines and deliver production-ready artwork.

Matt Valine

Creative Director, Packaging Designer, Brand Designer, +5

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I am a packaging-focused Creative Director and Designer with 25+ years transforming brand strategy into shelf-impacting packaging for wine, spirits, and beverage brands. I develop packaging systems, labels, cartons, POS materials, and production artwork from concept through print production, collaborating with leadership, brand managers, and marketing teams to refine concepts, strengthen shelf presence, and ensure production feasibility. I am hands-on, collaborative, and adept at guiding print specifications, substrates, finishes, and embellishments, while managing fast-paced projects to meet aggressive timelines and deliver production-ready artwork.…I am a packaging-focused Creative Director and Designer with 25+ years transforming brand strategy into shelf-impacting packaging for wine, spirits, and beverage brands. I develop packaging systems, labels, cartons, POS materials, and production artwork from concept through print production, collaborating with leadership, brand managers, and marketing teams to refine concepts, strengthen shelf presence, and ensure production feasibility. I am hands-on, collaborative, and adept at guiding print specifications, substrates, finishes, and embellishments, while managing fast-paced projects to meet aggressive timelines and deliver production-ready artwork.

Available to hire

I am a packaging-focused Creative Director and Designer with 25+ years transforming brand strategy into shelf-impacting packaging for wine, spirits, and beverage brands. I develop packaging systems, labels, cartons, POS materials, and production artwork from concept through print production, collaborating with leadership, brand managers, and marketing teams to refine concepts, strengthen shelf presence, and ensure production feasibility.

I am hands-on, collaborative, and adept at guiding print specifications, substrates, finishes, and embellishments, while managing fast-paced projects to meet aggressive timelines and deliver production-ready artwork.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Owner | Creative Lead at 1ROOF CREATIVE

February 1, 2012 - Present

Lead packaging design and brand development projects for wine, spirits, beverage, and consumer product clients nationwide. Develop packaging systems, labels, cartons, point-of-sale materials, and production artwork from concept through print production. Collaborate with leadership, brand managers, and marketing teams to refine concepts, improve shelf presence, and ensure production feasibility. Provide guidance on print specifications, substrates, finishes, embellishments, and packaging materials. Execute projects efficiently in fast-paced environments with evolving feedback and compressed timelines.

Senior Creative Director at SUMMERLAND WINE BRANDS

June 1, 2012 - June 30, 2023

Directed packaging design and commercialization across a portfolio of more than 100 wine brands. Launched 50+ new brands within a 12-month period, overseeing packaging development from concept through print production and market release. Led packaging development and Point of Sale to strengthen shelf impact and consumer engagement. Partnered with production vendors to ensure packaging quality and consistency. Managed packaging projects under aggressive timelines while maintaining brand integrity. Developed high-impact brand platforms for high-profile celebrity influencers.

Director, Creative Services|Marketing Services at Treasury Wine Estates

January 1, 2005 - December 31, 2012

Teamed with Brand Management on packaging initiatives for nationally distributed wine brands exceeding one million cases annually. Developed go-to-market platforms and promotional assets supporting distributor programs and national retail initiatives, driving revenue growth. Partnered with Brand, Trade Marketing, and Sales to align creative output with commercial priorities. Managed production execution and vendor relationships for packaging, POS materials, and national promotional programs. Conducted press approvals and packaging reviews to ensure quality, consistency, and production accuracy.

Creative Services Manager at ALLIED DOMECQ / FORTUNE BRANDS

January 1, 2002 - December 31, 2005

Developed marketing materials and sales support assets for national brand campaigns. Managed photoshoots and press checks, ensuring on-brand execution. Coordinated with creative agencies and Brand Management to deliver strategic campaign objectives.