I am a Technical SEO and Organic Growth Strategist with over five years of experience driving measurable results across multi-market, high-complexity digital environments. With a background in Industrial Engineering and a Master's in Digital Marketing specialised in SEO, I bring a uniquely structured, data-led approach to organic growth — one that bridges technical execution with strategic business thinking. Throughout my career, I have led SEO strategy at scale for companies including HelloFresh, Typeform, IATI Seguros, and currently Flaconi, where I serve as Technical SEO Manager. Across these roles, I have built and delivered technical roadmaps, managed cross-functional stakeholder relationships, led CMS migrations, and owned performance analysis frameworks — always with a clear focus on aligning SEO initiatives to measurable acquisition and growth KPIs. What sets me apart is my active work at the frontier of AI Search and Generative Engine Optimisation (GEO). At Flaconi, I am currently leading initiatives to optimise organic visibility within AI-driven search environments, including LLM crawler log analysis, AI Overview citation optimisation, and structured data implementation for AI answer layers — a capability most candidates can only speak to theoretically. I thrive in environments where SEO sits at the intersection of product, data, and content — and where the expectation is not just to execute, but to lead, prioritise, and build for long-term scalability.

Mauricio Vasquez

I am a Technical SEO and Organic Growth Strategist with over five years of experience driving measurable results across multi-market, high-complexity digital environments. With a background in Industrial Engineering and a Master's in Digital Marketing specialised in SEO, I bring a uniquely structured, data-led approach to organic growth — one that bridges technical execution with strategic business thinking. Throughout my career, I have led SEO strategy at scale for companies including HelloFresh, Typeform, IATI Seguros, and currently Flaconi, where I serve as Technical SEO Manager. Across these roles, I have built and delivered technical roadmaps, managed cross-functional stakeholder relationships, led CMS migrations, and owned performance analysis frameworks — always with a clear focus on aligning SEO initiatives to measurable acquisition and growth KPIs. What sets me apart is my active work at the frontier of AI Search and Generative Engine Optimisation (GEO). At Flaconi, I am currently leading initiatives to optimise organic visibility within AI-driven search environments, including LLM crawler log analysis, AI Overview citation optimisation, and structured data implementation for AI answer layers — a capability most candidates can only speak to theoretically. I thrive in environments where SEO sits at the intersection of product, data, and content — and where the expectation is not just to execute, but to lead, prioritise, and build for long-term scalability.

Available to hire

I am a Technical SEO and Organic Growth Strategist with over five years of experience driving measurable results across multi-market, high-complexity digital environments. With a background in Industrial Engineering and a Master’s in Digital Marketing specialised in SEO, I bring a uniquely structured, data-led approach to organic growth — one that bridges technical execution with strategic business thinking.
Throughout my career, I have led SEO strategy at scale for companies including HelloFresh, Typeform, IATI Seguros, and currently Flaconi, where I serve as Technical SEO Manager. Across these roles, I have built and delivered technical roadmaps, managed cross-functional stakeholder relationships, led CMS migrations, and owned performance analysis frameworks — always with a clear focus on aligning SEO initiatives to measurable acquisition and growth KPIs.
What sets me apart is my active work at the frontier of AI Search and Generative Engine Optimisation (GEO). At Flaconi, I am currently leading initiatives to optimise organic visibility within AI-driven search environments, including LLM crawler log analysis, AI Overview citation optimisation, and structured data implementation for AI answer layers — a capability most candidates can only speak to theoretically.
I thrive in environments where SEO sits at the intersection of product, data, and content — and where the expectation is not just to execute, but to lead, prioritise, and build for long-term scalability.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Intermediate

Work Experience

SEO Manager at Flaconi
April 1, 2025 - Present
Lead multi-market Technical SEO strategy, delivering scalable audit frameworks and structured technical roadmaps. Partner with Product and Engineering teams to scope, pitch, and implement high-impact SEO initiatives, aligning technical execution with business KPIs. Own performance analysis and experimentation roadmaps, leveraging log files, crawl data, and search performance metrics to drive organic growth and continuous optimization. Establish governance processes for technical SEO housekeeping, ensuring crawl efficiency, indexation quality, and long-term scalability.
SEO Manager at HelloFresh
February 1, 2022 - August 1, 2024
Led on-page, off-page, and technical SEO strategy across Nordic and Mediterranean markets, identifying scalable growth opportunities while adapting to local search behavior and market dynamics. Owned cross-market performance analytics, translating organic data into actionable insights and measuring the impact of SEO initiatives on acquisition and growth KPIs. Managed and aligned external agency partners to execute localized content and authority-building strategies in line with global SEO objectives. Drove governance around crawl, indexing, and data-driven optimization.

Education

Bachelor Degree at Universidad de Lima, Lima, Peru
January 1, 2011 - January 1, 2016
Master in Digital Marketing (SEO specialization) at ESIC Business School, Barcelona, Spain
January 11, 2030 - April 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail