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I’m a multidisciplinary graphic designer and art director with 12+ years of experience shaping print and digital campaigns for luxury and fashion brands across Europe. I thrive on crafting cohesive brand stories through visual design, photography, motion, and typography, and I enjoy mentoring teams to achieve ambitious creative outcomes. Based in Annecy, I love collaborating across borders, travel, and sustainable design—working with brands to connect people and spark emotion.…I’m a multidisciplinary graphic designer and art director with 12+ years of experience shaping print and digital campaigns for luxury and fashion brands across Europe. I thrive on crafting cohesive brand stories through visual design, photography, motion, and typography, and I enjoy mentoring teams to achieve ambitious creative outcomes. Based in Annecy, I love collaborating across borders, travel, and sustainable design—working with brands to connect people and spark emotion.

Mathilde Xardel

Graphic Designer, Illustrator, Art Director, +3

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I’m a multidisciplinary graphic designer and art director with 12+ years of experience shaping print and digital campaigns for luxury and fashion brands across Europe. I thrive on crafting cohesive brand stories through visual design, photography, motion, and typography, and I enjoy mentoring teams to achieve ambitious creative outcomes. Based in Annecy, I love collaborating across borders, travel, and sustainable design—working with brands to connect people and spark emotion.…I’m a multidisciplinary graphic designer and art director with 12+ years of experience shaping print and digital campaigns for luxury and fashion brands across Europe. I thrive on crafting cohesive brand stories through visual design, photography, motion, and typography, and I enjoy mentoring teams to achieve ambitious creative outcomes. Based in Annecy, I love collaborating across borders, travel, and sustainable design—working with brands to connect people and spark emotion.

Available to hire

I’m a multidisciplinary graphic designer and art director with 12+ years of experience shaping print and digital campaigns for luxury and fashion brands across Europe. I thrive on crafting cohesive brand stories through visual design, photography, motion, and typography, and I enjoy mentoring teams to achieve ambitious creative outcomes.

Based in Annecy, I love collaborating across borders, travel, and sustainable design—working with brands to connect people and spark emotion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Italian

Intermediate

Work Experience

Digital Designer at L’Occitane en Provence

May 1, 2017 - November 30, 2018

Led digital content and 360° campaigns for the UK and Ireland markets. Created in-house photography, retouching, motion design, and social content for global digital campaigns and the brand's international Instagram channel. Developed creative guidelines for international design teams and managed creative production for a brand event in Faro, Portugal.

Senior Graphic Designer at L’Occitane en Provence

December 1, 2018 - December 31, 2021

Led campaigns from concept to launch; directed international campaigns; mentored junior designers, oversaw production for brand events and international design teams.

Creative Leader at L’Occitane en Provence

January 1, 2022 - January 31, 2023

Led development and deployment of integrated marketing campaigns for international audiences from the brand HQ; designed print materials, art directed seasonal photoshoots, created digital, social media and e-commerce content; managed an intern designer.

Graphic Designer at WALL London

February 1, 2016 - April 30, 2017

Led retail and digital creative for a British– Peruvian fashion brand across print, digital campaigns, and marketing assets.

Graphic Designer at American Vintage

May 1, 2014 - September 30, 2015

Managed the creative production for bi-annual new collections, retail assets, and brand communications. Designed POS, packaging, and in-store graphics; produced digital content for newsletters, website, and social media. Art directed the brand’s 10th anniversary campaign across exhibitions, events, pop-ups, and a commemorative magazine.