Led end-to-end creative campaigns and brand governance for health plan brands; packaged multi-channel assets (digital, print, signage); collaborated with HR, IT, marketing and external vendors; improved client experience and cross-department workflows; oversaw content lifecycle and brand consistency.

Creative Manager at Performance Food Group

June 1, 2023 - November 30, 2024

Designed and led nationwide multichannel campaigns; built enterprise-grade content strategy; integrated marketing with branding, digital, print collateral; organized onboarding campaigns, vendor coordination and cross-functional collaboration; optimized marketing workflows and messaging clarity; coordinated with brand and creative teams for launch of new national initiatives.

Channel Marketing Specialist at Symetra

April 1, 2025 - Present

Overhauled and enhanced sales presentations, training materials, and collateral to elevate visual impact and user experience, driving stronger sales results. Led the transition of decks from PowerPoint to the Visme platform, created modern client experiences, and managed incoming sales presentations. Collaborated with Brand and Creative teams to ensure brand integrity and consistency across materials; managed complex workflows and project tracking in Adobe Workfront; produced 508-compliant deliverables and supported internal communications.

Education

Bachelor of Arts in Mass Communications (Double major: Creative Advertising and Strategic Advertising; Minor: Graphic Design) at Virginia Commonwealth University

January 11, 2030 - March 13, 2026

Bachelor of Arts in Communications at Virginia Commonwealth University

January 11, 2030 - April 7, 2026