Nathan Birch

Designing and shipping production iOS applications leveraging Swift, SwiftUI, and modern concurrency patterns. Iterating on product strategy and user experience based on real-world feedback and performance metrics.

Led advanced iOS feature development and cross-functional collaboration, focusing on performance, privacy, and monetization strategies. Drove improvements in product direction, LTV, and ad revenue while maintaining high code quality in a fast-paced environment. Continued to mentor teammates through code reviews and knowledge sharing.

Promoted twice in four years for delivering high-impact features across 3+ apps and maintaining code quality in a fast-moving engineering environment. Collaborated with Design and Motion teams on end-to-end UI/UX for wireframes and key features. Integrated custom Rive animations via a reusable State Machine system. Partnered with Product Management on new app concepts, feature ideation, and naming. Implemented premium strategies that improved subscriptions, user LTV, ad revenue, and overall product direction. Worked with User Acquisition to identify high-performing features and messaging for ads across Facebook, Apple Search Ads, and Google. Modernized legacy UIKit architecture with SwiftUI and Combine, reducing technical debt and boosting performance. Contributed to team knowledge sharing and code reviews across 28 iOS projects and 37 packages.