I am a results-driven digital marketing professional with deep expertise in Search Engine Marketing (SEM), Social Media Marketing (SMM), and programmatic advertising. I specialize in building data-led strategies that turn ad spend into measurable growth, consistently delivering strong ROI and performance improvements across diverse campaigns. With hands-on experience optimizing paid search, scaling social media funnels, and executing precision-targeted programmatic buys, I focus on maximizing efficiency, conversion quality, and long-term brand value. My approach blends analytics, creative testing, and continuous optimization to ensure every campaign performs at its highest potential.

Nabeel Abdullah

I am a results-driven digital marketing professional with deep expertise in Search Engine Marketing (SEM), Social Media Marketing (SMM), and programmatic advertising. I specialize in building data-led strategies that turn ad spend into measurable growth, consistently delivering strong ROI and performance improvements across diverse campaigns. With hands-on experience optimizing paid search, scaling social media funnels, and executing precision-targeted programmatic buys, I focus on maximizing efficiency, conversion quality, and long-term brand value. My approach blends analytics, creative testing, and continuous optimization to ensure every campaign performs at its highest potential.

Available to hire

I am a results-driven digital marketing professional with deep expertise in Search Engine Marketing (SEM), Social Media Marketing (SMM), and programmatic advertising. I specialize in building data-led strategies that turn ad spend into measurable growth, consistently delivering strong ROI and performance improvements across diverse campaigns. With hands-on experience optimizing paid search, scaling social media funnels, and executing precision-targeted programmatic buys, I focus on maximizing efficiency, conversion quality, and long-term brand value. My approach blends analytics, creative testing, and continuous optimization to ensure every campaign performs at its highest potential.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Anti-Money Laundering Analyst [L1] at E-Commerce
November 1, 2021 - December 31, 2021
Audited and monitored transactions on an e-commerce platform to detect money laundering and terrorist financing risks; performed CDD/EDD, PEP and Sanctions screening; reviewed user data and SLA compliance.
Product & Digital Marketing Executive at Data Swift
August 1, 2025 - Present
Led product and digital marketing initiatives, managed Google Ads, DV360, Facebook/Meta Ads, and SEO/SEM; built audience segments using Oracle BlueKai; created data-driven campaigns and dashboards; implemented landing pages and ran A/B tests.
Founder & President at APU Marketing Society
March 1, 2019 - March 1, 2021
Founded and led the university’s Marketing Society to bring practical marketing practice to students; organized events, training sessions, and branding activities to boost student engagement.
Executive Director of Marketing at APU Pakistan Community
December 1, 2019 - February 1, 2021
Directed marketing and student engagement initiatives; led branding, events, and communications; built partnerships and directed volunteers.
Treasurer & Director of Marketing & Sales at Baba Rojak & Fruits
August 1, 2018 - December 31, 2018
Led marketing and sales efforts; managed budgets and financial planning for the team; developed campaigns and growth strategies.

Education

Add your educational history here.

Qualifications

BA (Hons) in Marketing Management
January 1, 2018 - January 1, 2021
Certified Digital Marketing Specialist
January 11, 2030 - January 13, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services