I’m a growth-focused marketing professional from Indonesia with 5+ years of hands-on experience in CRM, lifecycle marketing, and data-driven campaigns across APAC and global markets. I enjoy turning data into action by building automated workflows, crafting engaging content, and collaborating with product and design teams to create gamified customer experiences that drive engagement and ROI. Notable achievements include driving MAU growth and improving conversion rates through targeted multi-channel campaigns, implementing scalable CRM systems with Braze, CleverTap, and Zapier, and leading cross-functional campaigns for brands like Shopee, Grab, Telkomsel, and Indosat Ooredoo Hutchison. I’m passionate about mentoring others, building communities to share digital skills, and continuously learning new tools (Figma, Mailchimp, Zendesk, GA4, etc.) to enhance customer journeys and business outcomes.

Nabila Ratna Ghaisani

I’m a growth-focused marketing professional from Indonesia with 5+ years of hands-on experience in CRM, lifecycle marketing, and data-driven campaigns across APAC and global markets. I enjoy turning data into action by building automated workflows, crafting engaging content, and collaborating with product and design teams to create gamified customer experiences that drive engagement and ROI. Notable achievements include driving MAU growth and improving conversion rates through targeted multi-channel campaigns, implementing scalable CRM systems with Braze, CleverTap, and Zapier, and leading cross-functional campaigns for brands like Shopee, Grab, Telkomsel, and Indosat Ooredoo Hutchison. I’m passionate about mentoring others, building communities to share digital skills, and continuously learning new tools (Figma, Mailchimp, Zendesk, GA4, etc.) to enhance customer journeys and business outcomes.

Available to hire

I’m a growth-focused marketing professional from Indonesia with 5+ years of hands-on experience in CRM, lifecycle marketing, and data-driven campaigns across APAC and global markets. I enjoy turning data into action by building automated workflows, crafting engaging content, and collaborating with product and design teams to create gamified customer experiences that drive engagement and ROI.

Notable achievements include driving MAU growth and improving conversion rates through targeted multi-channel campaigns, implementing scalable CRM systems with Braze, CleverTap, and Zapier, and leading cross-functional campaigns for brands like Shopee, Grab, Telkomsel, and Indosat Ooredoo Hutchison. I’m passionate about mentoring others, building communities to share digital skills, and continuously learning new tools (Figma, Mailchimp, Zendesk, GA4, etc.) to enhance customer journeys and business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Indonesian
Advanced

Work Experience

Growth Digital Marketing at PABBB B.V.
October 1, 2025 - October 26, 2025
Planed and executed CRM campaigns (in-app, push, email) via Firebase and internal CMS; designed marketing materials with Figma for gamified engagement apps; clients included USA, Telkomsel RoLi, and Indosat Ooredoo Hutchison (Adgift).
CRM & Lifecycle Marketing at ZUMVET Singapore
September 30, 2024 - October 26, 2025
Developed targeted lifecycle campaigns (email, push, in-app) through user segmentation, driving a 20% increase in MAU and a 15% boost in conversion rates; built automated CRM workflows using Braze and CleverTap; improved efficiency by reducing manual workload by 20%.
Marketing Copywriter at Shopee
December 31, 2022 - October 26, 2025
Managed multiple communication channels for Shopee campaigns and services, both locally and regionally; contributed to CRM campaigns and content localization, translation, and UI/UX improvements.
Project Management Specialist at Team Work Communication Agency
October 31, 2020 - October 26, 2025
Led marketing and project campaigns for prestigious clients (Siemens Gresik, Grab, Indonesia Food, and more); collaborated with video editors and cross-functional teams to conceptualize and execute brand awareness campaigns; managed a network of 200+ Key Opinion Leaders to amplify Grab initiatives.
National PR Team Lead at Sura ba ya National Team of Public Relations
May 31, 2020 - October 26, 2025
Initiated and guided 50+ local team leads in implementing PR initiatives, including newsletters, employee branding, and media exposure; handled crisis management during the COVID-19 pandemic by building media presence, issuing press releases, and forming partnerships with online and offline media companies.

Education

Summer School at NTU Singapore
January 1, 2019 - October 26, 2025

Qualifications

IELTS Official Test
September 1, 2023 - October 26, 2025
SFL Batch 8 Japan leadership trip
January 1, 2024 - October 26, 2025
NTU Singapore Summer School
January 1, 2019 - October 26, 2025

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Education, Professional Services