Available to hire
I’m a results-driven Digital Marketing Specialist with over 5 years of experience in end-to-end digital marketing, account management, social media management, and content creation across diverse industries.
I’m skilled in nurturing client relationships, boosting revenue growth, and implementing effective social media strategies to achieve client objectives. I’m proficient in data analysis, with meticulous attention to detail and a passion for delivering exceptional results and creating meaningful impact.
Experience Level
Language
English
Fluent
Malay
Fluent
Work Experience
Social Media & Digital Marketing Specialist at Visibility Pte Ltd
March 1, 2025 - September 24, 2025Manage and strategize paid campaigns on Meta and Google platforms; develop content strategies across Facebook, Instagram and TikTok; oversee ad budgets above $10,000 per month; plan and execute campaigns; generate ideas and copy for cross-channel distribution; measure impact and optimize for conversions; conduct A/B testing to improve CTR and reduce CPC; boost social media engagement and drive website traffic; grow organic reach (IG Reels) and follower base; maintain a high customer satisfaction rating.
Social Media & Digital Marketing Specialist (Remote) at Visibility Pte Ltd
March 31, 2025 - September 24, 2025Developed, managed, and executed Facebook and Google ads campaigns. Conducted keyword research and analysis to refine targeting. Budget analyses to allocate resources across campaigns. Adapted copywriting style and tone to suit different client industries. Campaign optimization including bid adjustments and ad scheduling. Delivered regular updates and performance reports for paid search campaigns.
Sales Development Representative at First Code Academy Singapore
October 1, 2018 - September 24, 2025Developed customer relationships with more than 200 international leads (parents of potential clients) and recommended coding and programming courses to students aged 9–18. Conducted regular follow-ups with leads and prospects.
Digital Marketing & Social Media Specialist (Remote) at Oliver Agency
October 1, 2018 - October 1, 2018Developed, managed, and executed Facebook and Google ads campaigns. Conducted keyword research and analysis to refine targeting. Budget analysis to allocate resources strategically across campaigns. Adapted copywriting style and tone to suit different client industries and niches. Campaign optimization including bid adjustments and ads schedule optimizations. Delivered regular updates, alerts, and performance reports for paid search campaigns.
Digital Marketing & Social Media Specialist (Remote)
March 1, 2024 - March 1, 2024Developed and strategized paid ad campaigns on Meta (Facebook) and Google platforms; built content strategies across social media; managed ad budgets (> $10,000/month); ideated and wrote ad copy; analyzed data and generated reports; increased social media traffic for conversions; conducted A/B testing; improved engagement and follower growth.
Business Development Manager at PT. Tauhid Lembang
May 1, 2022 - May 1, 2022Engaged essential activities to drive customer relationship growth, including client meetings, pitches, research, and internal strategy building and execution.
Education
Bachelor of Business Administration at University Putra Malaysia
January 1, 2014 - January 1, 2018High School Diploma in Science at International Islamic Boarding School of Republic Indonesia (IIBS-RI)
January 1, 2012 - January 1, 2014Bachelor of Business Administration at University Putra Malaysia
January 1, 2014 - January 1, 2018High School Diploma at IIBS - RI (International Islamic Boarding School, Indonesia)
January 1, 2012 - January 1, 2014Qualifications
High School Diploma in Science Education
January 11, 2030 - September 24, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Experience Level
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