Nadhirul Fatah Ulhaq

Delivered 2 client-based website projects, including a B2B platform where I addressed enterprise user pain points by translating business goals into modular design systems—boosting design efficiency by 30%. Collaborated directly with client stakeholders and engineers to iterate wireflows, prototypes, and UI libraries, improving team velocity and reducing revision cycles by 25%. Synthesized usability heuristics, market benchmarks, and client feedback into actionable iterations that enhanced product clarity and stakeholder satisfaction.

Led a cross-functional design and tech team through daily standups and structured Trello backlogs, achieving a 30% boost in sprint efficiency and significantly improving cross-discipline task clarity. Executed in-depth UX research using the Lotus Blossom framework, user interviews, and affinity mapping to extract key insights that directly informed game mechanics, UI elements, and visual feedback. Designed and maintained a reusable cross-platform design system, covering typography, button states, and WCAG-compliant color schemes, eliminating 4 repetitive design steps per cycle and improving developer workflow. Crafted user flows, wireframes, and interactive prototypes in Figma for iOS and macOS, conducted 4 usability testing rounds with 156 users to gather 128 actionable insights, and applied rapid iterations to enhance UI clarity and motion-based interactions.

Designed and iterated MVP in 3 weeks through agile sprints, ensuring usability and accessibility for child-parent EdTech users. Discovered interaction barriers via in-depth interviews with 3 children and 2 parents, resulting in refined UX patterns and clearer task flows. Incorporated mentor and stakeholder feedback into high-fidelity prototypes aligned with user behavior and product goals.