Bender Force Saga
Nadhirul Fatah Ulhaq
Published
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In this project, I led end-to-end product and design efforts, from developing research plans and conducting player behavior studies to creating user flows, low-to-high fidelity prototypes, and a reusable design system. I optimized gesture recognition through innovative interaction design, coordinated cross-functional sprint activities, and conducted multiple usability testing cycles with 156 players, synthesizing over 128 actionable insights. I also produced visual assets, App Store preview content, a product landing page, and promotional materials for public launch, culminating in a featured spotlight on Uzone.id for the game’s unique concept and successful reception.