Senior Marketing Executive at Manchester Central Convention Complex

Lead strategic and compelling marketing campaigns across email, social, paid and digital to strengthen brand positioning and generate sales opportunities across multiple event sectors. Manage digital, social, and OOH campaigns including influencer partnerships and media placements, achieving over 100,000 impressions in two weeks. Launched and marketed Junction, a flagship hospitality and workspace, resulting in extensive regional press and social coverage. Collaborate with internal stakeholders and agencies to deliver creative assets, events, and PR campaigns on time and within budget. Introduced structured campaign tracking and segmentation workflows, improving efficiency and reporting accuracy. Led email marketing campaigns targeted at Manchester Central audiences, stakeholders and high-level clients, increasing open rates from 2-6% to 30+%.

Senior Marketing Executive - Live Events at UNLEASH

Planned and executed multi-channel campaigns driving record-breaking 9,000+ delegate attendance at UNLEASH America 2023. Managed email automations and CRM workflows that increased ticket conversions. Oversaw performance analysis and reporting across digital and paid channels to guide spend optimisation and audience targeting. Partnered with sales and product teams to deliver audience growth, lead generation, and sponsor marketing initiatives.

Brand and Marketing Executive (B2B) at Livingstone International / AWDis Brands

Managed multi-channel campaigns and budget oversight to strengthen brand positioning in the garment manufacturing industry. Managed integrated campaigns and partner co-marketing initiatives across EMEA, resulting in a 48% uplift in sales within three months. Oversaw SEO and content strategy, optimising web and email campaigns to improve engagement rates and conversions. Coordinated international trade show participation and post-event lead nurturing to support business development. Managed a £1m marketing budget, tracking spend, ROI, and supplier performance.

Marketing Coordinator (B2C) at Fedcap Employment

Delivered multi-channel campaigns to engage diverse audiences, boosting social reach by 60% and engagement by 74%. Supported marketing and communications strategy with targeted SEO, social content, and performance reporting. Managed, coordinated and tracked the nationwide Christmas campaign across 15 offices and 4 social media accounts.