Available to hire
Montreal-based social media coordinator and content creator with 6+ years of experience juggling multiple clients and agencies at once. I build content strategies, create content, and oversee direction from idea to post. I’ve worked across a ton of different niches including beauty, healthcare, real estate, music, food, wellness, and more than I can list here, and I’m good at adapting my voice to fit whatever brand I’m working with.
Always down to chat! didisocial.ca
Skills
Language
English
Fluent
Arabic
Advanced
Work Experience
Social Media Specialist at Afro Tonik
July 31, 2024 - October 30, 2025Oversee Afro Tonik’s TikTok page, driving content creation, posting schedules, and community engagement. Capture and produce dynamic short-form content at events, highlighting key moments and promoting upcoming initiatives. Maintain the brand’s presence across social platforms with consistent, engaging content. Stay up-to-date with emerging social media trends and implement them to boost brand visibility and engagement. Curate, create, and edit impactful short-form video content for Afro Tonik’s social channels. Foster positive relationships with followers and community members, building brand loyalty.
Social Media Coordinator at Your Digital Compass
February 1, 2024 - PresentDeveloped content strategies for various social media platforms, tailoring them to clients’ specific needs. Produced and managed high-quality visual and written content, including static posts and reels. Filmed, edited, and optimized video content for social media to maximize engagement. Crafted compelling copy for posts, ads, and campaigns. Monitored performance metrics and analyzed data to refine strategies and improve engagement. Conducted in-depth research on industry trends and competitor analysis to stay ahead of the curve.
Social Media Manager at AKA Digital Solutions
February 1, 2024 - October 5, 2025Led the development and execution of social media strategies for clients across various industries. Created engaging content for Instagram, Facebook, TikTok, Pinterest, and YouTube Shorts. Produced high-quality visuals, videos, and written content, ensuring alignment with brand objectives. Integrated latest social media trends into strategies to enhance engagement. Managed posting schedules across platforms and tracked performance with regular reports and client insights.
Social Media Coordinator at PlantYou Planner
June 1, 2023 - October 5, 2025Developed monthly content for PlantYou Planner’s social media, including eye-catching graphics and compelling captions. Contributed to app updates by adding new recipes weekly. Executed email marketing campaigns through ClickUp, ensuring timely communication with the audience. Actively engaged with the community, responding to comments and creating interactive stories to boost engagement.
Social Media Coordinator at Soar Media Group
May 1, 2023 - October 5, 2025Created and implemented creative content strategies across Instagram, Facebook, Twitter, and YouTube Shorts. Collaborated with micro- and macro-influencers to expand brand reach and visibility. Managed multiple social platforms to build brand awareness and promote products. Led SEO optimization, copywriting, proofreading, and editing for campaigns. Proficient in WordPress, Klaviyo, Trello, Buffer, and Canva.
Production & Content Creation at Ref Agency
December 1, 2023 - October 5, 2025Supported event production and managed brand activations, including taking on leadership roles such as Team Lead. Contributed to content creation for events, producing engaging social media content.
Social Media Specialist at Afro Nik
August 1, 2024 - PresentOversee Afro Nik’s TikTok page, driving content creation, posting schedules, and community engagement. Capture and produce dynamic short-form content at events, highlighting key moments and promoting upcoming initiatives. Maintain the brand’s presence across social platforms with consistent, engaging content. Stay up-to-date with emerging trends and implement them to boost brand visibility and engagement. Curate, create, and edit impactful short-form video content for the brand’s channels. Foster positive relationships with followers and community members to build brand loyalty.
Social Media Coordinator at Your Digital Compass
February 1, 2024 - PresentDeveloped content strategies for various social media platforms, tailoring them to clients’ needs. Produced and managed high-quality visual and written content, including static posts and reels. Filmed, edited, and optimized video content for social media to maximize engagement. Crafted copy for posts, ads, and campaigns. Monitored performance metrics and analyzed data to refine strategies. Conducted in-depth research on industry trends and competitor analysis to stay ahead of the curve.
Social Media Manager at AKA Digital Solutions
February 1, 2024 - October 5, 2025Led development and execution of social media strategies for clients across industries; created engaging content for Instagram, Facebook, TikTok, Pinterest, and YouTube Shorts; produced high-quality visuals, videos, and written content ensuring alignment with brand objectives; incorporated the latest social media trends into strategies to increase engagement; managed posting schedules across all platforms and tracked performance; delivered regular performance reports and insights to clients.
Social Media Coordinator at PlantYou Planner
June 1, 2023 - October 5, 2025Developed monthly content for PlantYou Planner’s social media, including eye-catching graphics and compelling captions. Contributed to app updates by adding new recipes on a weekly basis. Executed email marketing campaigns through ClickUp, ensuring timely communication with the audience. Actively engaged with the community, responding to comments and creating interactive stories to boost engagement.
Social Media Coordinator at Soar Media Group
May 1, 2023 - October 5, 2025Created and implemented creative content strategies that drove audience growth and engagement. Collaborated with micro and macro influencers to expand brand reach and visibility. Managed multiple social platforms to build brand awareness and promote products. Led SEO optimization, copywriting, proofreading, and editing for various campaigns.
Production & Content Creation at Reef Agency
December 1, 2023 - October 5, 2025Supported event production and managed brand activations. Acted as a Brand Ambassador at events, including taking on leadership roles such as Team Lead. Contributed to content creation for events, producing engaging social media content.
Social Media Specialist (Freelance) at Afro Tonik
August 1, 2024 - PresentOversees TikTok content creation, posting schedules, and community engagement; captures and produces dynamic short-form content at events, highlighting key moments and promoting upcoming initiatives; curates, creates, and edits impactful short-form video content for AfroTonik’s social channels; fosters positive relationships with followers and community members, building brand loyalty.
Social Media Manager at AKA Digital Solutions
December 1, 2023 - February 1, 2024Led development and execution of social media strategies for clients across various industries; created engaging content for Instagram, Facebook, TikTok, Pinterest, and YouTube Shorts; produced high-quality visuals, videos, and written content; incorporated latest social media trends into strategies to increase engagement; managed posting schedules across all platforms and tracked performance to optimize campaigns; delivered regular performance reports and insights to clients.
Production & Content Creation at Reef Agency
December 30, 2021 - December 29, 2023Supported event production and managed brand activations; acted as Brand Ambassador at events, including taking on leadership roles such as Team Lead; contributed to content creation for events, producing engaging social media content.
Education
Bachelor of Arts in Communications Studies at McMaster University
January 1, 2012 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Skills
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