I’m Nadya Nazneen Adira, a brand strategist and creative planner with 5+ years in top global agencies WPP Group (Ogilvy, Wunderman Thompson, VML) driving growth for FMCG, beauty, wellness, and hospitality brands through data-driven insights and memorable campaigns. I excel at turning consumer insights into actionable brand stories and activation ideas that resonate across diverse markets. I’m passionate about crafting meaningful brand moments, collaborating with cross-functional teams, and continuously learning across global advertising networks. I’m currently pursuing a double degree in International Business while expanding my hands-on experience in the advertising industry.…

Nadya Nazneen Adira

I’m Nadya Nazneen Adira, a brand strategist and creative planner with 5+ years in top global agencies WPP Group (Ogilvy, Wunderman Thompson, VML) driving growth for FMCG, beauty, wellness, and hospitality brands through data-driven insights and memorable campaigns. I excel at turning consumer insights into actionable brand stories and activation ideas that resonate across diverse markets. I’m passionate about crafting meaningful brand moments, collaborating with cross-functional teams, and continuously learning across global advertising networks. I’m currently pursuing a double degree in International Business while expanding my hands-on experience in the advertising industry.…

Available to hire

I’m Nadya Nazneen Adira, a brand strategist and creative planner with 5+ years in top global agencies WPP Group (Ogilvy, Wunderman Thompson, VML) driving growth for FMCG, beauty, wellness, and hospitality brands through data-driven insights and memorable campaigns. I excel at turning consumer insights into actionable brand stories and activation ideas that resonate across diverse markets.

I’m passionate about crafting meaningful brand moments, collaborating with cross-functional teams, and continuously learning across global advertising networks. I’m currently pursuing a double degree in International Business while expanding my hands-on experience in the advertising industry.

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Language

English
Advanced

Work Experience

Freelance Brand Consultant & Strategist at Self Employed (Remote)
September 1, 2016 - August 1, 2018
Developed brand identity, positioning, and market research for small businesses; delivered positioning strategies and brand guidelines.
Strategic Planner (Internship) at Wunderman Thompson
October 1, 2021 - January 31, 2022
Led primary and secondary market research initiatives, uncovered consumer insights, and generated brand activation ideas; collaborated with creative teams to translate insights into concepts.
Creative Strategist / Senior Planner at Ogilvy, Global Advertising
February 1, 2022 - April 1, 2024
Led strategic thinking across brand and communication initiatives by translating cultural, consumer, and business insights into strategic direction. Partnered with creative, account and data teams to shape campaigns for clients including Unilever Beauty Collective (Pond’s, Dove, Glow & Lovely) and Mondelez (Cadbury).
Creative Strategist (Full-time) / Senior Planner (Full-time) at Ogilvy, Global Advertising
March 1, 2025 - Present
Continued leadership in strategic thinking across brand and communication; drove campaigns and client value for major brands.

Education

Bachelor of Economics and Business - Management at University of Indonesia
September 1, 2018 - March 1, 2020
Bachelor of International Business - Double Degree at University of Groningen
April 1, 2024 - February 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Travel & Hospitality
    paper Brand Portfolio - Nadya Nazneen Adira
    A selection of work representing experience across brands and industries.…