Available to hire
Hi, I’m Naffisa Riffat. I’m a UX/UI Designer and Business Data Analytics graduate with over five years of experience crafting user-centered digital products across websites, dashboards, landing pages, enterprise systems, and mobile apps.
I excel at turning research insights into accessible, engaging designs using Figma, Adobe XD, and design systems. I collaborate closely with developers, product managers, and stakeholders to align UX decisions with business goals, and I leverage usability testing and basic analytics to improve accessibility, engagement, and task efficiency.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Alumni Graduate Program Assistant at University of Windsor
September 1, 2024 - April 1, 2025Designed digital and print content (letters, postcards, presentations) using Figma and MS PowerPoint, ensuring clear visual hierarchy and audience-focused communication. Entered, maintained, and analyzed donor data using Excel and Raiser's Edge NXT, supporting segmentation and data-driven communication strategies. Supported planning and execution of three major alumni events, coordinating logistics, timelines, and cross-team communication to ensure smooth delivery.
Product Designer at Vigorant
June 1, 2024 - August 1, 2024Conducted user research and usability testing to enhance user satisfaction across healthcare digital products and websites. Designed and delivered the Infident appointment system using user-centered design principles to improve patient registration and clinic workflows, while leading logo rebranding and corporate website redesign (vigorant.com). Built design systems and reusable UI components in Figma, enabling brand consistency and scalable updates.
Product Designer at GSOFT SOLS
June 1, 2023 - May 1, 2024Produced wireframes, high-fidelity prototypes, and interaction flows; developed user personas, journey maps, and research insights through interviews and usability testing. Collaborated cross-functionally with developers and business stakeholders, aligning designs with product KPIs and achieving a 15% reduction in development cycles.
UI UX Designer at Developers Core
October 1, 2021 - April 1, 2023Designed responsive web and mobile applications using Figma; created wireframes, mockups, and user flows based on user-centered and mobile-first principles. Conducted usability testing and iterative refinements; built and maintained design systems and reusable component libraries in Figma, reducing design-to-development handoff errors by 50%.
Alumni Graduate Program Assistant at University of Windsor
September 1, 2017 - September 1, 2021Entered, updated, and maintained 1,000+ alumni and donor records, ensuring accurate data entry, consistency, and compliance with documentation standards. Assisted with tracking daily updates, follow-ups, and activity logs, supporting coordination across multiple initiatives. Prepared weekly and monthly reports, spreadsheets, and summaries, ensuring information was current and clearly documented for internal use. Supported logistics and documentation for 5+ events, maintaining attendance records, tracking requirements, and ensuring documentation completeness.
UI/UX Designer at Developers Core
October 1, 2021 - April 30, 2023Maintained records for daily work updates, revisions, and approvals, ensuring accurate tracking of ongoing tasks. Assisted in compiling daily and weekly activity notes, supporting internal reporting and coordination. Improved workflow efficiency by maintaining clear documentation and structured handoffs, reducing follow-up issues by ~30%.
Teaching Assistant at University of Windsor
February 1, 2026 - PresentAssisted instructors with tutorials, grading, and academic support for graduate-level courses in quantitative studies and accounting. Responded to student queries, supported exam preparation, and clarified course concepts in group and one-on-one settings. Supported course administration by coordinating with faculty, maintaining records, and ensuring smooth delivery of course activities.
Teaching Assistant at University of Windsor
February 1, 2006 - PresentResponsibilities included tutorials, grading, and academic support for graduate-level courses in quantitative studies and accounting; responded to student queries; supported exam preparation; clarified course concepts in group and one-on-one settings; coordinated with faculty and maintained records to ensure smooth course delivery.
Education
Master of Management - Business Data Analytics at University of Windsor, Ontario, Canada
September 1, 2024 - January 1, 2025Bachelor of Science in Software Engineering at COMSATS University Islamabad, Lahore Campus, Pakistan
September 1, 2017 - September 1, 2021Master Of Management - Business Data Analytics at University of Windsor
September 1, 2024 - January 1, 2026Bachelor of Science in Software Engineering at COMSATS University Islamabad, Lahore Campus
January 11, 2030 - January 23, 2026Master Of Management - Business Data Analytics at University of Windsor, Ontario, Canada
September 1, 2024 - January 1, 2026Bachelor of Science in Software Engineering at COMSATS University Islamabad, Lahore Campus, Pakistan
January 11, 2030 - January 23, 2026Master of Management - Business Data Analytics at University of Windsor
September 1, 2024 - January 24, 2026Bachelor of Science in Software Engineering at COMSATS University Islamabad, Lahore Campus, Pakistan
September 1, 2017 - September 1, 2021Master of Management - Business Data Analytics at Odette School of Business - University of Windsor
September 1, 2024 - January 1, 2026Bachelor of Science in Software Engineering at COMSATS University Islamabad, Lahore Campus, Pakistan
September 1, 2017 - September 1, 2021Master of Management - Business Data Analytics at Odette School of Business - University of Windsor
September 1, 2024 - January 1, 2026Bachelor of Science in Software Engineering at COMSATS University Islamabad, Lahore Campus
September 1, 2017 - September 1, 2021Master of Management - Business Data Analytics at Odette School of Business - University of Windsor
September 1, 2024 - January 31, 2026Bachelor of Science in Software Engineering at COMSATS University Islamabad, Lahore Campus, Pakistan
September 1, 2017 - September 1, 2021Qualifications
Accessible customer service training
January 11, 2030 - January 23, 2026Health & safety in the workplace – orientation
January 11, 2030 - January 23, 2026AODA & human rights training
January 11, 2030 - January 23, 2026Violence & harassment prevention training
January 11, 2030 - January 23, 2026Cyber security awareness
January 11, 2030 - January 23, 2026WHMIS online - new (GHS)
January 11, 2030 - January 23, 2026Accessible customer service training
January 11, 2030 - January 23, 2026Health & safety in the workplace – orientation
January 11, 2030 - January 23, 2026Aoda & human rights training
January 11, 2030 - January 23, 2026Cyber security awareness
January 11, 2030 - January 23, 2026Violence & harrassment prevention training
January 11, 2030 - January 23, 2026Whmis online - new (ghs)
January 11, 2030 - January 23, 2026Director’s List Award — Odette School of Business, University of Windsor
January 11, 2030 - January 24, 2026Capstone Project Winner (1st Position) — Odette School of Business, University of Windsor
January 11, 2030 - January 24, 2026Capstone Project Winner (1st Position)
January 11, 2030 - February 16, 2026Director’s List Award
January 11, 2030 - February 16, 2026Industry Experience
Software & Internet, Healthcare, Education, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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