I served as Marketing Administrator for a family-owned traditional herbal products brand, where I secured a key distributor partnership that scaled monthly sales from around 500 units in December 2024 to 3,280 units by March 2025, a more than 550% increase within three months. This experience sharpened my skills in B2B marketing, negotiation, performance tracking, and business growth strategy. I recently led a digital marketing campaign as Project Manager and Meta Ads Specialist, achieving 0.85% link CTR and CPR of IDR 9,057 within four days on a limited budget of IDR 34,000 per day. This experience sharpened my practical skills in paid advertising, analytics, and performance optimization. I’m eager to apply my data-oriented mindset, communication background, and marketing experience to help brands grow and connect with their audiences effectively.

Nafiis Ridaaf Filasthin

I served as Marketing Administrator for a family-owned traditional herbal products brand, where I secured a key distributor partnership that scaled monthly sales from around 500 units in December 2024 to 3,280 units by March 2025, a more than 550% increase within three months. This experience sharpened my skills in B2B marketing, negotiation, performance tracking, and business growth strategy. I recently led a digital marketing campaign as Project Manager and Meta Ads Specialist, achieving 0.85% link CTR and CPR of IDR 9,057 within four days on a limited budget of IDR 34,000 per day. This experience sharpened my practical skills in paid advertising, analytics, and performance optimization. I’m eager to apply my data-oriented mindset, communication background, and marketing experience to help brands grow and connect with their audiences effectively.

Available to hire

I served as Marketing Administrator for a family-owned traditional herbal products brand, where I secured a key distributor partnership that scaled monthly sales from around 500 units in December 2024 to 3,280 units by March 2025, a more than 550% increase within three months. This experience sharpened my skills in B2B marketing, negotiation, performance tracking, and business growth strategy.

I recently led a digital marketing campaign as Project Manager and Meta Ads Specialist, achieving 0.85% link CTR and CPR of IDR 9,057 within four days on a limited budget of IDR 34,000 per day. This experience sharpened my practical skills in paid advertising, analytics, and performance optimization. I’m eager to apply my data-oriented mindset, communication background, and marketing experience to help brands grow and connect with their audiences effectively.

See more

Language

Indonesian
Fluent
English
Fluent
Dutch
Beginner
Japanese
Beginner

Work Experience

Meta Ads Specialist at Mazaya MUA
October 6, 2025 - November 10, 2025
I led paid advertising efforts by planning and launching Meta Ads campaign to improve engagement. I achieved a 0.85% link CTR with a CPR of IDR 9,057 in the first four days. I handled audience targeting, campaign structure, copy refinement, and analytics reporting.
Marketing Administrator at Traditional Herbal Products Brand (Family Business)
January 1, 2025 - June 1, 2025
Secured a major distributor partnership that boosted monthly sales by over 550%, growing from ~500 units in 2024 to 3,280 units by March 2025. Built and maintained relationships with resellers and distributors to support B2B growth. Managed sales tracking, operational reporting, and logistics to streamline e-commerce workflows. Introduced basic digital marketing strategies to strengthen brand visibility.
Lexicographer Intern at Balai Bahasa Surabaya
July 1, 2023 - August 1, 2023
Researched and contributed encyclopedia entries on East Javanese cuisine. Collaborated in a small research team and handled editorial tasks requiring precision.
Editor-in-Chief of Online Media at LPM Siar UM
January 1, 2023 - December 31, 2023
Directed digital editorial strategy by selecting, editing, and publishing articles. Guided contributors on writing quality and style, raising overall content standards. Conducted trend-based research to identify audience interests and content gaps.
Head of Network & Advocacy Division at LPM Siar UM
January 1, 2022 - December 31, 2022
Built partnerships with student press organizations across Indonesia. Supported team members in navigating external pressures and censorship cases. Led team meetings and represented the division.
Journalist at LPM Siar UM
January 1, 2021 - December 31, 2021
Researched, interviewed, and reported newsworthy content. Covered field assignments, including demonstrations. Drafted articles for editorial review.

Education

Bachelor of Arts in Indonesian Literature and Linguistics at Universitas Negeri Malang
January 1, 2020 - January 1, 2024
Bachelor’s Degree in Indonesian Literature and Linguistics at Universitas Negeri Malang
August 1, 2020 - June 1, 2024
Full-Stack Digital Marketing Program at MySkill
September 1, 2025 - October 1, 2025

Qualifications

UKBI Score: 655
January 11, 2030 - August 27, 2025
English Proficiency Score (Campus Test): 557
January 11, 2030 - August 27, 2025
EF SET (Standard English Test)
January 1, 2025 - December 7, 2025
MySkill Full-Stack Digital Marketing Bootcamp
September 1, 2025 - October 1, 2025
RevoU Intro to Digital Marketing Short Course
January 1, 2025 - December 7, 2025
UKBI (Uji Kemahiran Berbahasa Indonesia)
January 1, 2023 - December 7, 2025

Industry Experience

Education, Media & Entertainment, Retail, Professional Services, Other, Software & Internet