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I’m Naiara Portillo, a Marketing Specialist and Brand Manager with hands-on experience in social media, content creation, and cross-brand campaigns across hospitality, entertainment, and corporate brands in the UAE. I develop and oversee content strategies that drive engagement and brand growth across platforms while balancing creative direction with performance. From concept to execution, I’ve led shoots, managed production planning, aligned tone and visuals, and coordinated calendars and publishing across multiple brands. My AV communications background helps me craft cohesive experiences that resonate with audiences and deliver measurable results.…I’m Naiara Portillo, a Marketing Specialist and Brand Manager with hands-on experience in social media, content creation, and cross-brand campaigns across hospitality, entertainment, and corporate brands in the UAE. I develop and oversee content strategies that drive engagement and brand growth across platforms while balancing creative direction with performance. From concept to execution, I’ve led shoots, managed production planning, aligned tone and visuals, and coordinated calendars and publishing across multiple brands. My AV communications background helps me craft cohesive experiences that resonate with audiences and deliver measurable results.

Naiara Portillo

Social Media Manager, Brand Strategist, Content Creator, +2

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I’m Naiara Portillo, a Marketing Specialist and Brand Manager with hands-on experience in social media, content creation, and cross-brand campaigns across hospitality, entertainment, and corporate brands in the UAE. I develop and oversee content strategies that drive engagement and brand growth across platforms while balancing creative direction with performance. From concept to execution, I’ve led shoots, managed production planning, aligned tone and visuals, and coordinated calendars and publishing across multiple brands. My AV communications background helps me craft cohesive experiences that resonate with audiences and deliver measurable results.…I’m Naiara Portillo, a Marketing Specialist and Brand Manager with hands-on experience in social media, content creation, and cross-brand campaigns across hospitality, entertainment, and corporate brands in the UAE. I develop and oversee content strategies that drive engagement and brand growth across platforms while balancing creative direction with performance. From concept to execution, I’ve led shoots, managed production planning, aligned tone and visuals, and coordinated calendars and publishing across multiple brands. My AV communications background helps me craft cohesive experiences that resonate with audiences and deliver measurable results.

Available to hire

I’m Naiara Portillo, a Marketing Specialist and Brand Manager with hands-on experience in social media, content creation, and cross-brand campaigns across hospitality, entertainment, and corporate brands in the UAE. I develop and oversee content strategies that drive engagement and brand growth across platforms while balancing creative direction with performance.

From concept to execution, I’ve led shoots, managed production planning, aligned tone and visuals, and coordinated calendars and publishing across multiple brands. My AV communications background helps me craft cohesive experiences that resonate with audiences and deliver measurable results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Manager

January 1, 2019 - December 31, 2022

Managed social media platforms and audience engagement; Created digital and audiovisual content; Supported campaigns and brand communication.

Marketing Specialist / Brand Manager at In Haus Marketing Digital

January 1, 2023 - Present

Led content creation and social media management; Supervised production and creative execution; Supported marketing strategy and brand positioning. Developed and executed content strategies and campaigns across multiple brands, including Cinemacity, Craft, Barbossa, Al Masaood Equipment Rental, and Unilever Food Solutions. Led creative direction, concept development and content structuring; Planned and coordinated shoots, mood boards, production lists and model sourcing; Managed content calendars, captions and publishing. Ensured consistency across voice, visuals and brand identity.

Social Media & Content Strategist at In Haus Marketing Digital

January 1, 2023 - Present

Developed and executed content strategies across multiple brands in the UAE; Built mood boards, production lists and models sourcing; Led shoots planning and coordination; Ensured consistency across voice, visuals and brand identity; Worked with hospitality, entertainment and corporate brands.

Marketing Specialist / Brand Manager at In Haus Marketing Digital

January 1, 2022 - December 31, 2023

Developed and executed content strategies and campaigns across multiple UAE brands, including Cine City, Craft, Barbossa, Al Masaood Equipment Rental, and Unilever Food Solutions. Led creative direction, concept development and content structuring; planned and coordinated shoots, mood boards, production lists and model sourcing; managed content calendars, captions and publishing; ensured consistency across brand voice, visuals and identity.