I am a brand marketing and project manager with more than eight years of experience across luxury fashion, beauty, FMCG, retail, and hospitality. I combine strategic thinking with hands-on expertise in digital marketing, CRM, e-commerce, content, campaigns, product launches, and customer experience. I enjoy bringing teams, agencies, and creative partners together to deliver clear, commercially effective brand initiatives across digital and physical touchpoints. I am especially motivated by using market insight, consumer behavior, and performance data to shape stronger marketing decisions. Throughout my career, I have led seasonal launches, brand activations, events, merchandising initiatives, and digital transformation projects, including work that delivered more than 50% year-on-year e-commerce net sales growth. I am friendly, collaborative, and comfortable working across international, cross-functional environments.…

Naira Khananushyan

I am a brand marketing and project manager with more than eight years of experience across luxury fashion, beauty, FMCG, retail, and hospitality. I combine strategic thinking with hands-on expertise in digital marketing, CRM, e-commerce, content, campaigns, product launches, and customer experience. I enjoy bringing teams, agencies, and creative partners together to deliver clear, commercially effective brand initiatives across digital and physical touchpoints. I am especially motivated by using market insight, consumer behavior, and performance data to shape stronger marketing decisions. Throughout my career, I have led seasonal launches, brand activations, events, merchandising initiatives, and digital transformation projects, including work that delivered more than 50% year-on-year e-commerce net sales growth. I am friendly, collaborative, and comfortable working across international, cross-functional environments.…

Available to hire

I am a brand marketing and project manager with more than eight years of experience across luxury fashion, beauty, FMCG, retail, and hospitality. I combine strategic thinking with hands-on expertise in digital marketing, CRM, e-commerce, content, campaigns, product launches, and customer experience. I enjoy bringing teams, agencies, and creative partners together to deliver clear, commercially effective brand initiatives across digital and physical touchpoints.

I am especially motivated by using market insight, consumer behavior, and performance data to shape stronger marketing decisions. Throughout my career, I have led seasonal launches, brand activations, events, merchandising initiatives, and digital transformation projects, including work that delivered more than 50% year-on-year e-commerce net sales growth. I am friendly, collaborative, and comfortable working across international, cross-functional environments.

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Language

English
Fluent
Italian
Fluent
Russian
Fluent
Armenian
Intermediate

Work Experience

Digital Marketing Manager at Emporio Sirenuse
May 1, 2024 - Present
Leads digital marketing strategy across e-commerce, CRM, merchandising, content, and customer experience for the luxury fashion brand of Le Sirenuse Hotel. Manages seasonal collections and product launches across digital channels, defines product priorities and messaging, and coordinates Retail, Wholesale, Production, Creative teams, agencies, and external partners. Plans CRM and digital campaigns, defines creative assets for paid media, analyzes e-commerce and campaign performance, and translates insights into marketing and merchandising actions. Supervises one direct report and delivered more than 50% year-on-year e-commerce net sales growth in each of the first two years, while doubling digital's contribution to company revenue.
Digital Projects & Content Specialist at Wolford
April 1, 2021 - May 1, 2024
Coordinated the digital implementation of seasonal campaigns and collection launches, acting as a key point of contact between Marketing and Digital. Managed website content and e-merchandising, including editorial and product storytelling, and collaborated with creative agencies on landing pages and digital assets. Contributed to an e-commerce platform upgrade, led the UX/UI workstream, coordinated CMS improvements, and supported enhancements to the digital customer experience. Promoted from Digital Intern.
Marketing Intern at Espressoh
October 1, 2019 - May 1, 2020
Worked directly with the founder and CEO of an early-stage Italian beauty start-up, supporting digital marketing across e-commerce, CRM, and social media. Developed product messaging and copy, created digital content, conducted trend and competitor research, and contributed to product launches, brand events, and the development and on-site execution of a pop-up store. Helped increase newsletter engagement by five times.
Junior Brand Manager at Mars Wrigley
January 1, 2017 - August 1, 2018
Managed the WHISKAS dry cat food portfolio, monitoring brand and category performance through Nielsen market data and competitive analysis. Developed business cases for new product launches, collaborated with Brand Finance on P&L evaluation, and presented proposals to senior regional management. Led approved launches with global and regional stakeholders, coordinated in-store execution with Trade Marketing, and managed PR campaigns, brand events, digital activities, packaging, and in-store POS development. Promoted from Marketing Trainee.
Communications Assistant at Oniverse
July 1, 2016 - October 1, 2016
Supported international PR and brand events, including on-site execution of Intimissimi on Ice in Verona. Coordinated press and influencer activities, managed campaign assets, and supported photoshoots for Falconeri's digital channels.

Education

MSc Management — Fashion, Luxury & Made in Italy at Bocconi University
January 11, 2030 - September 29, 2026
Fashion Design Intensive at Istituto Marangoni
January 11, 2030 - September 29, 2026
BA Communications — Advertising & PR at HSE University
January 11, 2030 - September 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Travel & Hospitality, Media & Entertainment, Professional Services