My name is Najar Vela and I am a Brand Designer located in Merida, Yucatan, Mexico. I am driven by the passion to help brands become memorable, unique and successful, I have more than 18 years of experience in a wide range of disciplines creating world-class graphic design projects and brand identities for state governments, restaurants , start-ups, architecture firms, health centers, NGOs, sport brands, international organizations, among others. From concept to execution, I have developed projects that involve all aspects of a branding process, from brand strategy and naming, to creating a visual and graphic universe, digital, collateral, messaging and brand standards. Let’s work together!…

Najar Vela

My name is Najar Vela and I am a Brand Designer located in Merida, Yucatan, Mexico. I am driven by the passion to help brands become memorable, unique and successful, I have more than 18 years of experience in a wide range of disciplines creating world-class graphic design projects and brand identities for state governments, restaurants , start-ups, architecture firms, health centers, NGOs, sport brands, international organizations, among others. From concept to execution, I have developed projects that involve all aspects of a branding process, from brand strategy and naming, to creating a visual and graphic universe, digital, collateral, messaging and brand standards. Let’s work together!…

Available to hire
credit-card $320 per day ($40 per hour)

My name is Najar Vela and I am a Brand Designer located in Merida, Yucatan, Mexico. I am driven by the passion to help brands become memorable, unique and successful, I have more than 18 years of experience in a wide range of disciplines creating world-class graphic design projects and brand identities for state governments, restaurants , start-ups, architecture firms, health centers, NGOs, sport brands, international organizations, among others.

From concept to execution, I have developed projects that involve all aspects of a branding process, from brand strategy and naming, to creating a visual and graphic universe, digital, collateral, messaging and brand standards.

Let’s work together!

See more

Skills

Fr
Freelance Gig

Experience Level

Freelance Gig
Expert

Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate

Education

Bachelor in Graphic Communication Design at Universidad Anahuac Mayab, Merida, Mexico
August 15, 1998 - August 15, 2002
Master in Marketing and Advertising at Universidad Anahuac Mayab, Merida, Mexico
September 14, 2002 - September 15, 2004
Diploma in Brand Design and Management at Universitat Jaume I, Spain
October 5, 2007 - June 5, 2008
Master Class in Footwear Design at Pensole Footwear Design Academy, Portland, Oregon, USA
February 17, 2017 - March 17, 2017
2017 Pensole-M Lab Powered by Vibram 4 Week Master Class in Footwear Design

Industry Experience

Education, Government, Healthcare, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality, Consumer Goods, Software & Internet, Manufacturing, Other
    uniE621 All In Your Mind Rebranding
    Overview: Endurance training is primarily focused on professional athletes, but what about those amateur athletes who want to raise their level of training? This is where All In your Mind comes into play. Founded in Mexico and Spain in 2010 by Roberto Cejuela and Jonathan Esteve, All In Your Mind is a training system specialized in triathlon and running. Its main goal is to generate fully personalized training programs, following the procedures that are applied with high-performance athletes, but adapted to the necessary doses for each amateur athlete. Challenge: What started out as an editorial design project ended in a complete rebranding. One of the problems they were facing was that the brand name was not the usual in the category and the logo and visual identity felt outdated and disconnected from the sports universe. In fact, some people confused the brand with other type of business. After a deep analysis they decided to keep the name and start working on the redesign of the logo and visual system, and so the adventure began. They needed a new visual identity that communicate the purpose and sporting character of the brand in a better way, increasing its positioning and recognition, while maintaining its essence and 8-year history. Outcome: A strategic rebrand including a new logo and visual system, messaging and collateral that helped All In your Mind to communicate better with their audience, reinforcing its position in the market and increasing brand recognition. #branding #graphicdesigner #logo #designer #rebranding #logodesign #branddesign #webdesigner #photo…