Available to hire
I am a creative professional with over a decade of experience driving brand narratives through end-to-end content creation, photography, videography, and strategic marketing. I enjoy building and leading talented teams to deliver high-impact campaigns for luxury hospitality, real estate, F&B, and retail.
I thrive on turning ideas into engaging visuals and practical solutions, always aiming to elevate brand presence and engagement across digital and traditional channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Beginner
Work Experience
Associate Creative Director at Imprint Studio, Dubai
December 31, 2019 - August 11, 2025Led the video team orchestrating filming and project management for a wide spectrum of endeavors including high-profile weddings, corporate events, music videos, and mid-range advertising productions. Directed projects across multiple countries, specializing in event and mid-range ad production. Provided leadership to the videography team, ensuring adherence to industry standards through comprehensive training initiatives. Maintained and managed studio equipment to ensure operational efficiency.
Senior Creative Photography & Film at Freelance
January 1, 2019 - PresentConceptualized and directed visual storytelling for marketing collaterals across 15+ brands internationally, mainly in F&B and retail sectors. Crafted, shot, and edited marketing campaign videos from idea conception to scripting, directing, filming, and editing, generating sales and brand awareness. Generated innovative campaign ideas, executed them with creativity, and competed successfully with renowned global brands in the world's largest shopping mall. Effectively led content creators and managed teams ensuring seamless production and delivery of marketing content.
Creative Director at Alabbar Enterprises, Dubai
December 31, 2023 - August 11, 2025Tailored visual solutions for clients across multiple industries including events, real estate, short films, F&B, hospitality, and corporate sectors. Involved in conceptualizing—from developing ideas for basic shoots to full-scale ad campaigns—and executing compelling visuals. Guided creative projects from ideation through to completion, ensuring every project aligns with the client’s vision and goals while delivering high-quality results that communicate the brand’s message effectively.
Freelance Creative Artist at Self-employed / Freelance
January 1, 2019 - PresentProvide bespoke creative services from concept to execution for clients ranging from SMEs to MNCs in hospitality, F&B, real estate, and retail. Develop and execute integrated social media and content strategies; manage full-scale production for imagery and film, delivering final polished assets for campaigns. Key clients included Mandarin Oriental Dubai, The Dubai Dolls, HomesR Us, and Ethan Allen.
Marketing Content Producer at Behind The Cup Group
February 1, 2025 - October 1, 2025Revamped content approach for four specialty coffee brands, introducing a new visual style that improved social media consistency and organically grew audience engagement. Collaborated in bi-weekly strategy sessions with the Marketing Director, contributing ideas implemented in quarterly campaigns. Elevated brand content standards to ensure consistency and high creative benchmarks across all consumer touchpoints.
Senior Creative Video Editor at Imtiaz Developments
October 1, 2024 - February 28, 2025Produced 12+ video advertisements for premium real estate launches using AI-enhanced visuals and 3D renders; tailored for social media and digital ad campaigns. Shot and edited promotional videos featuring on-site consultants, distributed across Instagram, YouTube, and LinkedIn, increasing project inquiry rates.
Founder & Creative Director at Artwist Production LLC
December 1, 2022 - December 1, 2023Founded and scaled a creative production agency, overseeing client acquisition, project delivery, and operational workflows. Assisted in directing cinematography for an award-winning short film and secured recognition in regional and global competitions. Built and managed a vendor network to deliver end-to-end creative solutions for diverse client needs.
Lead Videographer & Associate Creative Director at Imprint Studio
November 1, 2014 - June 30, 2019Managed video production teams across international projects, ensuring creative consistency and timely delivery. Oversaw all production phases from pre-production planning to post-production handover. Mentored 17 junior videographers and editors, improving team efficiency and adopting new editing technologies that reduced post-production time by 30%.
Content Development Manager at Alabbar Enterprises
June 1, 2019 - December 31, 2022Managed a team of 6 creatives, producing hundreds of monthly assets for 15+ homegrown and international brands. Introduced a content calendar system that improved planning efficiency by 40% and cross-brand alignment. Conceptualized and directed visual storytelling campaigns; monitored market trends and competitor activity to continuously optimize content strategy.
Founder & Creative Director at Artwist Production LLC
April 1, 2023 - April 1, 2024Founded and scaled a creative production agency, overseeing client acquisition, project delivery and operational workflows. Assisted in directing and cinematography for an award-winning short film; built a vendor network to deliver end-to-end creative solutions for diverse client needs.
Content Development Manager at Al Abbar Enterprises
June 1, 2019 - December 1, 2022Managed a team of six creatives, producing hundreds of monthly assets for 15+ homegrown and international brands. Introduced a content calendar system that improved planning efficiency by 40% and cross-brand alignment. Conceptualized and directed visual storytelling campaigns and monitored market trends to optimize strategy.
Senior Creative Video Editor at Imtiaz Developments
November 1, 2014 - June 1, 2019Produced 12+ video advertisements for premier real estate launches using AI-enhanced visuals and 3D renders; tailored for social media and digital campaigns. Shot and edited promotional videos featuring on-site consultants, distributed across Instagram, YouTube and LinkedIn; increased project inquiry rates.
Freelance Creative Artist at Dubai (Freelance)
January 1, 2019 - PresentProvide bespoke creative services from concept to execution for clients across SME to MNCs in hospitality, F&B, real estate, and retail; develop and implement end-to-end content strategies, photography, videography, and social media campaigns; manage full production pipelines from concept to delivery, ensuring on-brand, high-quality assets.
Content Development Manager at Al Bar Enterprises
June 1, 2019 - December 1, 2022Managed a team of 6 creatives producing hundreds of monthly assets for 15+ homegrown and international brands; introduced a content calendar system to improve planning, reduce production delays by 40%, and enhance cross-brand alignment; contributed to campaigns for The Dubai Mall and other clients.
Education
MBA - Marketing at Swiss School of Management
January 11, 2030 - August 11, 2025B.A. Media & Communication at Manipal University, Dubai
January 11, 2030 - August 11, 2025Foundation (GED) at Manipal University, Dubai
January 11, 2030 - August 11, 2025MBA in Marketing at Swiss School of Management
January 11, 2030 - October 1, 2025BA in Media & Communications (Film & TV Production) at Manipal University Dubai
January 11, 2030 - November 1, 2014General Education / Foundation Programme at Manipal University Dubai
January 11, 2030 - January 1, 2011High School at Sharjah Indian School
January 11, 2030 - December 9, 2025MBA in Marketing at Swiss School of Management
January 11, 2030 - October 1, 2025Foundation Programme at Manipal University Dubai
January 1, 2011 - January 21, 202612th Grade at Sharjah Indian School
January 11, 2030 - January 21, 2026Foundation Program at Manipal University Dubai
January 1, 2011 - January 1, 2011MBA in Marketing at Swiss School of Management
January 11, 2030 - October 1, 2025Qualifications
MBA in Marketing
January 11, 2030 - October 1, 2025Foundation Program
January 1, 2011 - January 1, 2011Industry Experience
Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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