I’m Nalin Duminda Herath, a senior Web Developer specializing in WordPress, front-end development, and scalable digital platforms. Over 15+ years, I’ve built and scaled high-performance websites for global brands, turning Figma designs into fast, reliable experiences and delivering SEO-friendly, accessible sites. I excel at leading cross-functional teams, architecting robust solutions, and optimizing performance—from server setup and migrations to deployment automation with Zapier. I’m comfortable working remotely and collaborating with product managers, designers, and marketers across time zones.

Nalin Duminda Herath

I’m Nalin Duminda Herath, a senior Web Developer specializing in WordPress, front-end development, and scalable digital platforms. Over 15+ years, I’ve built and scaled high-performance websites for global brands, turning Figma designs into fast, reliable experiences and delivering SEO-friendly, accessible sites. I excel at leading cross-functional teams, architecting robust solutions, and optimizing performance—from server setup and migrations to deployment automation with Zapier. I’m comfortable working remotely and collaborating with product managers, designers, and marketers across time zones.

Available to hire

I’m Nalin Duminda Herath, a senior Web Developer specializing in WordPress, front-end development, and scalable digital platforms. Over 15+ years, I’ve built and scaled high-performance websites for global brands, turning Figma designs into fast, reliable experiences and delivering SEO-friendly, accessible sites.

I excel at leading cross-functional teams, architecting robust solutions, and optimizing performance—from server setup and migrations to deployment automation with Zapier. I’m comfortable working remotely and collaborating with product managers, designers, and marketers across time zones.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Work Experience

Senior Web Developer at Ellington Digital
May 1, 2021 - Present
Architects, develops, and optimizes high-performance WordPress websites for diverse brands. Collaborates cross-functionally with designers, marketers, and product teams to deliver scalable digital solutions. Implements CI/CD pipelines, code reviews, and best practices to ensure secure, maintainable applications. Enhances site performance and SEO through structured data, accessibility compliance, and analytics integration. Leads troubleshooting, performance tuning, and deployment for mission-critical client solutions.
Digital Strategist & Development Manager at Ben Worldwide Private Limited
January 1, 2012 - May 1, 2021
Directed end-to-end project lifecycles by managing cross-functional teams, partnering with Sales & Business Development to define technical strategies for client pitches. Established coding standards, workflows, and delivery protocols. Oversaw UI/UX initiatives and usability improvements across multiple platforms. Spearheaded the Dragon Fly booking engine product development, managing technical roadmaps and cross-team collaboration.
Senior Web Developer at Ben Worldwide Private Limited
November 1, 2009 - January 31, 2012
Delivered full-cycle WordPress development projects, including requirement gathering, SRS documentation, wireframing, coding, testing, and client support. Engineered custom WordPress themes and plugins to meet client requirements. Maintained direct client communication to translate business needs into technical solutions and ensure timely delivery. Conducted QA testing and performance optimization for scalable deployment.
Web Designer at Jans (Pvt) Ltd
October 1, 2008 - October 31, 2009
Designed UI/UX layouts for websites with focus on usability, responsive design, and modern aesthetics. Hand-coded pixel-perfect HTML/CSS templates and ensured cross-browser/mobile compatibility. Collaborated with developers to implement design concepts into functional front-end code.
Junior Art Director at Ogilvy Sri Lanka
February 1, 2008 - September 30, 2008
Collaborated with copywriters and senior creatives to conceptualize brand campaigns and digital assets. Produced visual mockups and marketing collateral aligned with client objectives. Contributed to integrated campaigns across print, web, and digital platforms.
Chief Graphic Designer at Campana (Pvt) Ltd
September 1, 2006 - January 31, 2008
Designed and produced corporate branding, marketing collateral, and large-format promotional materials. Directed visual identity projects from concept to production, ensuring brand consistency. Coordinated with printers, vendors, and marketing teams to deliver assets on time.

Education

Postgraduate Diploma in Information Technology at British Computer Society (BCS), The Chartered Institute for IT
January 1, 2013 - December 31, 2014
GCE Advanced Level at Christ King College, Sri Lanka
January 1, 2004 - December 31, 2004
GCE Ordinary Level at Christ King College, Sri Lanka
January 1, 2001 - December 31, 2001
Postgraduate Diploma in Information Technology at British Computer Society (BCS), The Chartered Institute for IT
January 1, 2013 - January 1, 2014
GCE Advanced Level at Christ King College, Sri Lanka
January 1, 2004 - January 1, 2004
GCE Ordinary Level at Christ King College, Sri Lanka
January 1, 2001 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment