Available to hire
Creative digital and brand designer with 8+ years’ experience leading campaigns, content systems and rebrands for healthcare, wellness and e-commerce brands. Proven track record of owning the full creative process, from strategy and brand guidelines to delivery across social, web, print and email, consistently driving measurable gains in engagement, conversion and brand consistency. Adept at collaborating with marketing, clinical and development teams, presenting creative direction to stakeholders and building scalable visual systems.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Marketing Executive / Designer at Phoenix Medical Ltd
November 1, 2024 - PresentOwn end-to-end creative for B2B, B2C and Academy campaigns, from concept and brand strategy through to delivery across social, email and web. Lead content calendar development and brand storytelling strategy, aligning design output with commercial objectives and the product roadmap. Present campaign concepts to internal stakeholders, incorporating feedback from marketing and clinical teams to ensure regulatory compliance and brand alignment. Drive optimisation of paid social campaigns (Meta, Eventbrite) through SEO-informed design and UX improvements across multiple brand websites. Maintain and evolve NHS product packaging standards and brand guidelines, setting the visual benchmark for all campaign assets.
E-commerce Graphic Designer at Dolloo Global
March 1, 2023 - October 1, 2023Led design of e-commerce asset suite (web banners, product pages, campaign visuals), delivering a 38% uplift in conversion rates. Directed UI/UX improvements for a logistics web application in close collaboration with development teams, establishing brand consistency across all digital touchpoints. Produced B2B sales presentations and pitch materials, strengthening brand positioning in competitive markets.
Freelance Graphic Designer at Various Clients
November 1, 2021 - January 31, 2023Led full rebrand for HansBiomed in the healthcare and wellness sector, developing visual identity, campaign strategy and social content that resulted in a 42% increase in audience engagement. Owned high-volume content production for Social Gamma (45+ assets per week across social, GIFs, reels and landing pages), scaling Instagram and LinkedIn audiences by 33%. Established a science-led visual communication approach for HansBiomed, translating complex medical concepts into accessible, brand-consistent content. Managed print production for major retail clients including Ocado, Tesco and Amazon, ensuring brand integrity across all formats.
Design Intern at AE Project
April 1, 2015 - December 31, 2016Contributed to event branding for the 28th Summer Universiade (143+ countries), designing RFID passes and promotional materials at international scale.
Education
Master of Arts in Graphic Design Communication at Camberwell College of Arts, UAL, London
January 1, 2020 - December 31, 2021Graduate Diploma in Graphic Design at Chelsea College of Arts, UAL, London
January 1, 2019 - December 31, 2020Associate of Arts in Visual Identity Design at Kaywon University of Art & Design, South Korea
January 1, 2011 - December 31, 2013Qualifications
Google UX Design Certificate
April 1, 2025 - March 29, 2026Graphic Technology Qualification (GTQ)
January 1, 2016 - March 29, 2026Industrial Engineer Colourist
January 1, 2013 - March 29, 2026Industry Experience
Healthcare, Life Sciences, Retail, Software & Internet, Education, Professional Services, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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