I am a graphic designer with 12+ years of experience in branding, social media design, and visual communication. I craft cohesive brand identities and high-impact digital and print materials for diverse clients, aligning every project with clear strategy and aesthetics. I excel in content creation, captioning, and translation, helping brands connect with audiences across platforms. I enjoy leading digital design initiatives, shaping brand themes for campaigns, and collaborating with teams to deliver visuals that are both beautiful and purposeful.

Soumya Nampoothiri

I am a graphic designer with 12+ years of experience in branding, social media design, and visual communication. I craft cohesive brand identities and high-impact digital and print materials for diverse clients, aligning every project with clear strategy and aesthetics. I excel in content creation, captioning, and translation, helping brands connect with audiences across platforms. I enjoy leading digital design initiatives, shaping brand themes for campaigns, and collaborating with teams to deliver visuals that are both beautiful and purposeful.

Available to hire

I am a graphic designer with 12+ years of experience in branding, social media design, and visual communication. I craft cohesive brand identities and high-impact digital and print materials for diverse clients, aligning every project with clear strategy and aesthetics.

I excel in content creation, captioning, and translation, helping brands connect with audiences across platforms. I enjoy leading digital design initiatives, shaping brand themes for campaigns, and collaborating with teams to deliver visuals that are both beautiful and purposeful.

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Language

Malayalam
Fluent
Hindi
Fluent
English
Fluent
Tamil
Beginner

Work Experience

Digital Branding Designer at Yogi Trails N Transcendence Pvt Ltd
August 1, 2025 - Present
Leading digital design and branding initiatives for spiritual and travel-based projects. Designing marketing creatives, brochures, posters, itineraries, and digital ads. Managing social media content strategy and creative direction. Building cohesive brand themes for travel campaigns and yatras. Supporting digital outreach, promotions, and online engagement.
Contract Graphic Designer / Digital Marketer at Freelance
January 1, 2009 - December 31, 2025
Designed marketing materials including flyers, ads, posters, and social media assets. Created brand identities and digital communication for clients across industries. Handled translation, captioning, and content creation for media and corporate needs. Managed LinkedIn content for individuals and small businesses to enhance visibility. Executed design concepts using Adobe Suite, Canva, and AI-supported workflows.
Designer, Student Success Team – Creative Services at Lawsikho & Skill Arbitrage
January 1, 2023 - December 31, 2025
Designed social media graphics and article visuals to boost engagement. Provided English captioning and Malayalam translation for films and content. Handled proofreading, document formatting, and file conversions. Ensured accuracy and consistency in written and visual deliverables.
Communication & Marketing Assistant at CPCS – Solutions for Growing Economies
January 1, 2022 - December 31, 2023
Managed project documentation and deliverables tracking. Designed flyers, marketing materials, and advertisements. Supported client outreach with presentation materials and visuals. Maintained databases and updated digital content systems.

Education

Training program on Using AI for Business Growth, AI for Business Growth at Skill Arbitrage
December 5, 2023 - October 26, 2024
Activities and societies: Grow Your Social Media Followers, Getting First Five Clients, Draft a compelling offer, Social Media Marketing, Crafting Ebooks,Activities and societies: Grow Your Social Media Followers, Getting First Five Clients, Draft a compelling offer, Social Media Marketing, Crafting Ebooks, Using AI in Business Growth Remote freelancing and profile building program Diploma in Content Marketing and Strategy
Master of Business Administration (M.B.A.), Mass Communication/Media Studies at National Institute of Business Management (NIBM) Global
January 10, 2016 - January 10, 2016
Principles and Practices of Management · Strategic Management · International Law · Mass Communication · Management Information Systems (MIS) · Organizational Behavior · Marketing Management
BA(Hons)Digital Media, 3D Animation at ICAT Design & Media College
August 15, 2006 - July 15, 2010
Activities and societies: Animation Club President, Collage Competition, Fresher's Day Organised, Volunteered in many other Activities. Affiliated to Cardiff UniversityActivities and societies: Animation Club President, Collage Competition, Fresher's Day Organised, Volunteered in many other Activities. Affiliated to Cardiff University Have organized 3D Club activities and Fresher's Day celebrations as the 3D Club President. I have also organized a couple of other programs like game breed for game designers and developers. Another activity organized with Team is the Harvest Festival Celebration Onam for the Entire Campus. Honours degree in 3D Animation with Digital Media. In addition, I finished a dissertation titled "RISE OF SYNTHETIC VISUAL CHARACTER".
MBA – Mass Communication at National Institute of Business Management
January 1, 2016 - December 31, 2017
BA (Hons), Digital Media at Cardiff University / Prifysgol Caerdydd
January 1, 2006 - December 31, 2010

Qualifications

Certification in Visual Effects
January 11, 2030 - January 6, 2026
Advanced Diploma in Multimedia
January 11, 2030 - January 6, 2026
Using AI in Business Growth – NSDC
January 11, 2030 - January 6, 2026
PowerPoint Complete Training – Udemy
January 11, 2030 - January 6, 2026

Industry Experience

Media & Entertainment, Financial Services, Transportation & Logistics, Software & Internet, Government, Professional Services, Travel & Hospitality, Education
    paper Social Media Marketing Creatives

    I bring over 12 years of experience in graphic design and social media marketing, specializing in creating impactful and engaging content across various platforms. My expertise includes:

    Graphic Design Skills:

    Proficient in Adobe Creative Suite and other design tools such as Canva.
    Skilled in flat illustration vector graphics and Social media design.
    Strong communication skills and the ability to work independently and collaboratively.

    Content Creation:

    Developed diverse creative content for social media campaigns, including images, videos, infographics, and motion graphics.
    Designed META AD creatives, ensuring alignment with brand identity and industry standards.
    Crafted engaging content with compelling hook lines and clear calls to action.

    Project Examples:

    Created engaging Instagram posts and flyers for various clients, including urgent 12-hour turnarounds.
    Designed social media ads for renowned business coaches and fitness entrepreneurs, driving higher enrollment and client engagement.
    Developed comprehensive content strategies and executed campaigns for Fintech, Food and Beverage, Manufacturing, and Online News Portal clients.

    Client Collaboration:

    Worked with national and international clients, including a Canadian infrastructure company, UK, USA, and African clients.
    Assisted in social media marketing for Indian clients, enhancing their online presence and engagement.

    Results:

    Helped clients achieve 2x to 5x business growth through targeted training programs and strategic content creation.
    Successfully managed and delivered creative projects, meeting tight deadlines and exceeding client expectations.

    My goal is to leverage my extensive experience and creative skills to help clients elevate their social media presence and achieve their marketing objectives.