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Hi, I’m Nandini Balu, a Social Media Specialist and strategic marketing professional with 3+ years of experience leading client relationships, managing integrated campaigns, and driving brand growth across digital and social platforms. I excel at turning insights into actionable strategies, collaborating with clients and creative teams to craft campaigns that connect with audiences and deliver measurable business results. I’m passionate about data-driven decision making, cross-functional teamwork, and turning brand objectives into creative, high-impact activations.…Hi, I’m Nandini Balu, a Social Media Specialist and strategic marketing professional with 3+ years of experience leading client relationships, managing integrated campaigns, and driving brand growth across digital and social platforms. I excel at turning insights into actionable strategies, collaborating with clients and creative teams to craft campaigns that connect with audiences and deliver measurable business results. I’m passionate about data-driven decision making, cross-functional teamwork, and turning brand objectives into creative, high-impact activations.

Nandini Balu

Social Media Manager, Brand Strategist, Content Creator, +2

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Hi, I’m Nandini Balu, a Social Media Specialist and strategic marketing professional with 3+ years of experience leading client relationships, managing integrated campaigns, and driving brand growth across digital and social platforms. I excel at turning insights into actionable strategies, collaborating with clients and creative teams to craft campaigns that connect with audiences and deliver measurable business results. I’m passionate about data-driven decision making, cross-functional teamwork, and turning brand objectives into creative, high-impact activations.…Hi, I’m Nandini Balu, a Social Media Specialist and strategic marketing professional with 3+ years of experience leading client relationships, managing integrated campaigns, and driving brand growth across digital and social platforms. I excel at turning insights into actionable strategies, collaborating with clients and creative teams to craft campaigns that connect with audiences and deliver measurable business results. I’m passionate about data-driven decision making, cross-functional teamwork, and turning brand objectives into creative, high-impact activations.

Available to hire

Hi, I’m Nandini Balu, a Social Media Specialist and strategic marketing professional with 3+ years of experience leading client relationships, managing integrated campaigns, and driving brand growth across digital and social platforms.

I excel at turning insights into actionable strategies, collaborating with clients and creative teams to craft campaigns that connect with audiences and deliver measurable business results. I’m passionate about data-driven decision making, cross-functional teamwork, and turning brand objectives into creative, high-impact activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing & Strategy Graduate Consultant at TMS (Technology, Marketing & Sourcing Leader)

June 1, 2025 - August 1, 2025

Identified $553M in revenue potential by proposing expansion into branded merchandise; defined product offerings, benchmarked competitors, and performed market analyses using Statista, Mintel, and IBIS, shaping TMS’s go-to-market strategy. Designed a brand partnership framework projecting 15% business growth by aligning creative activations with measurable KPIs. Presented actionable, data-driven channel plans that increased leadership adoption of new marketing strategies. Enhanced brand positioning by developing pitch decks and partnership proposals linking marketing objectives to business outcomes.

Senior Account Executive at Brandmovers Interactive (Global Marketing Agency)

November 1, 2023 - June 1, 2024

Drove a 30% lift in brand engagement and reached 12M+ users by managing cross-channel digital campaigns and optimizing a $7M+ paid media budget across social, influencer, and email activations. Improved CTR by 18% by analyzing data in Meta Business Suite and Tableau and integrating Brandwatch insights to target high-interest audiences. Led the comprehensive rebranding of 'Reset', including a new visual identity, messaging, and targeting, resulting in a 25% increase in brand awareness within 6 months. Mentored two junior account executives and integrated influencer partnerships to expand reach.

Account Executive at Gozoop Group (Leading Integrated Marketing Agency)

January 1, 2022 - October 1, 2023

Managed corporate communications, media relations, and crisis management for 4+ tech and retail clients, driving a 30% increase in brand awareness. Launched 'Amazon Smart Commerce' in India, achieving 10M+ reach within two quarters through data-driven media and content strategies. Increased ROAS by 10% by synthesizing insights from Google Analytics, Sprinklr, and Meta Business Suite to optimize channel mix and budgets. Led digital marketing initiatives for the ILT20 Cricket League (Live Sports), achieving 250M+ global viewership. Streamlined campaign execution by coordinating creative, media, and analytics teams and strengthened client relationships through POVs and post-campaign reports.

Creative Producer Intern at Banijay Group (Multinational Production Company)

March 1, 2021 - October 1, 2021

Supported launch of Myntra Fashion Superstar Season 3 on OTT, driving 150M+ views by executing creative strategies, overseeing casting, coordinating cross-functionally, and assisting the director on set. Integrated marketing and on-ground activations for new OTT and TV shows, collaborating with partners to build purposeful brand integrations.

Creative Producer Intern at Zee Studios (Premier Production House)

December 1, 2020 - February 1, 2021

Unearthed audience insights that helped conceptualize the world’s first reality music league show, Indian Pro Music League. Improved production efficiency and episode delivery timelines by coordinating scripts, shoots, and marketing assets across departments.