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I am a performance-driven SEO leader with 10+ years of agency experience scaling SEO for home service businesses including roofing, HVAC, plumbing, electrical, and storm restoration. I have owned SEO outcomes across dozens of simultaneous client accounts and served as the strategic bridge between executive leadership, SEO teams, and client-facing account managers. I am known for ownership, accountability, and solutions-oriented execution in fast-paced agency environments. I thrive on turning business goals into scalable, high-impact digital solutions in collaboration with marketing, product, and leadership teams. I am authorized to work in the US for any employer.…I am a performance-driven SEO leader with 10+ years of agency experience scaling SEO for home service businesses including roofing, HVAC, plumbing, electrical, and storm restoration. I have owned SEO outcomes across dozens of simultaneous client accounts and served as the strategic bridge between executive leadership, SEO teams, and client-facing account managers. I am known for ownership, accountability, and solutions-oriented execution in fast-paced agency environments. I thrive on turning business goals into scalable, high-impact digital solutions in collaboration with marketing, product, and leadership teams. I am authorized to work in the US for any employer.

Fernando Teles

SEO Expert, Digital Marketer, Web Developer, +2

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I am a performance-driven SEO leader with 10+ years of agency experience scaling SEO for home service businesses including roofing, HVAC, plumbing, electrical, and storm restoration. I have owned SEO outcomes across dozens of simultaneous client accounts and served as the strategic bridge between executive leadership, SEO teams, and client-facing account managers. I am known for ownership, accountability, and solutions-oriented execution in fast-paced agency environments. I thrive on turning business goals into scalable, high-impact digital solutions in collaboration with marketing, product, and leadership teams. I am authorized to work in the US for any employer.…I am a performance-driven SEO leader with 10+ years of agency experience scaling SEO for home service businesses including roofing, HVAC, plumbing, electrical, and storm restoration. I have owned SEO outcomes across dozens of simultaneous client accounts and served as the strategic bridge between executive leadership, SEO teams, and client-facing account managers. I am known for ownership, accountability, and solutions-oriented execution in fast-paced agency environments. I thrive on turning business goals into scalable, high-impact digital solutions in collaboration with marketing, product, and leadership teams. I am authorized to work in the US for any employer.

Available to hire

I am a performance-driven SEO leader with 10+ years of agency experience scaling SEO for home service businesses including roofing, HVAC, plumbing, electrical, and storm restoration. I have owned SEO outcomes across dozens of simultaneous client accounts and served as the strategic bridge between executive leadership, SEO teams, and client-facing account managers.

I am known for ownership, accountability, and solutions-oriented execution in fast-paced agency environments. I thrive on turning business goals into scalable, high-impact digital solutions in collaboration with marketing, product, and leadership teams. I am authorized to work in the US for any employer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

SEO Specialist at Binks

March 1, 2025 - January 1, 2026

Owned and led SEO strategy across multiple client accounts in the home services space, including roofing, HVAC, plumbing, electrical, and storm restoration. Acted as final decision-maker on SEO direction and execution standards. Built and refined SOPs for technical audits, on-page optimization, content production, internal linking, and local SEO workflows. Standardized delivery for consistency and scalability. Collaborated with leadership to align SEO with lead targets and revenue goals, and with client managers on retention. Created and optimized content, landing pages, and product pages; led technical SEO initiatives including crawlability, indexation, canonicalization, redirects, Core Web Vitals, and site architecture fixes. Directed local SEO strategies including Google Business Profile optimization and review alignment.

Digital Marketer at Thomson Reuters/Internet Brands (Digital Marketing Agency)

September 1, 2024 - March 1, 2025

Created tailored digital marketing plans aligned with law firm goals to drive client acquisition and brand visibility. Optimized websites for UX, mobile responsiveness, and SEO; managed the creation and distribution of legal-focused content, driving website traffic. Conducted keyword research, optimized on-page elements, and built backlinks, increasing organic traffic and search rankings by up to 40%. Tracked KPIs and ROI to refine campaigns; managed online reviews and listings to strengthen digital presence. Developed lead generation strategies that increased qualified leads and conversions, while ensuring materials complied with advertising standards. Built hundreds of location-based pages targeting transactional keywords.

Digital Marketing Consultant at Weather-Tite Exteriors

June 1, 2023 - September 1, 2024

Implemented Schema Markup and keyword research for high-impact terms, driving increased organic traffic and better rankings for core services. Led content development (blogs and FAQs) to boost engagement and time on site. Designed and developed a mobile-optimized WordPress site, reducing bounce rates, and customized CSS to enhance usability and conversions. Submitted and optimized business listings across roofing directories, increasing local inquiries. Performed competitive analysis to refine keyword targeting and backlink strategies, improving domain authority. Created lead-generation landing pages and optimized Google My Business listings to boost local visibility and inquiries. Executed backlink campaigns and integrated social channels to drive referral traffic; monitored performance with Analytics to drive traffic gains and rankings.

Creative Director and UX Designer/Researcher in Digital Marketing at CAMP Digital (Digital Marketing Agency)

January 1, 2019 - October 1, 2023

Led staff training in Adobe Creative Suite, accessibility standards, prototyping, and web design; mentored a team of four designers, reducing project turnaround times by 20%. Designed user-centered layouts, improving usability and retention. Optimized asset load times by 30%, ensured cross-browser compatibility and responsive layouts. Conducted user research and usability evaluations; created wireframes and interactive prototypes; collaborated with developers and content creators to ensure on-time delivery. Strengthened brand recognition through digital assets and aligned the company website with the brand vision, meeting KPIs.

Web Developer/Content Marketer at IndieWatch

April 1, 2016 - April 1, 2020

Led a community of game developers and promoted indie games through targeted digital campaigns, increasing downloads and sales by 30%. Wrote high-impact blog content, strengthening brand recognition and rankings. Managed a high-traffic WordPress site (~45,000 monthly views), optimizing performance and usability. Created digital designs and developed responsive interfaces with HTML, CSS, and PHP. Implemented comprehensive SEO strategies including content optimization, keyword targeting, and outreach, increasing organic traffic and backlinks. Collaborated with bloggers and influencers to extend reach and improve rankings. Regularly reviewed performance, updated content, and resolved issues to ensure site stability.