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I’m Naomi O’Donnell, a brand expert with 4+ years of experience across luxury, fashion, beauty, hospitality and retail. I’m eager to leverage my brand strategy knowledge, project management and data analysis skills, complemented by the Vogue Social Media Marketing & Strategy course, to excel in the social media space. I’m known for managing multiple projects, leading internal teams, advising C-suite clients, and delivering creative yet structured quality deliverables. And more recently, I started my freelance business called MI EDITION, to build unique brand worlds online through strategically and aesthetic social media presence. _Website not available. Sign in: https://www.twine.net/signup_…I’m Naomi O’Donnell, a brand expert with 4+ years of experience across luxury, fashion, beauty, hospitality and retail. I’m eager to leverage my brand strategy knowledge, project management and data analysis skills, complemented by the Vogue Social Media Marketing & Strategy course, to excel in the social media space. I’m known for managing multiple projects, leading internal teams, advising C-suite clients, and delivering creative yet structured quality deliverables. And more recently, I started my freelance business called MI EDITION, to build unique brand worlds online through strategically and aesthetic social media presence. _Website not available. Sign in: https://www.twine.net/signup_

Naomi O’Donnell

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +5

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I’m Naomi O’Donnell, a brand expert with 4+ years of experience across luxury, fashion, beauty, hospitality and retail. I’m eager to leverage my brand strategy knowledge, project management and data analysis skills, complemented by the Vogue Social Media Marketing & Strategy course, to excel in the social media space. I’m known for managing multiple projects, leading internal teams, advising C-suite clients, and delivering creative yet structured quality deliverables. And more recently, I started my freelance business called MI EDITION, to build unique brand worlds online through strategically and aesthetic social media presence. _Website not available. Sign in: https://www.twine.net/signup_…I’m Naomi O’Donnell, a brand expert with 4+ years of experience across luxury, fashion, beauty, hospitality and retail. I’m eager to leverage my brand strategy knowledge, project management and data analysis skills, complemented by the Vogue Social Media Marketing & Strategy course, to excel in the social media space. I’m known for managing multiple projects, leading internal teams, advising C-suite clients, and delivering creative yet structured quality deliverables. And more recently, I started my freelance business called MI EDITION, to build unique brand worlds online through strategically and aesthetic social media presence. _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Naomi O’Donnell, a brand expert with 4+ years of experience across luxury, fashion, beauty, hospitality and retail. I’m eager to leverage my brand strategy knowledge, project management and data analysis skills, complemented by the Vogue Social Media Marketing & Strategy course, to excel in the social media space. I’m known for managing multiple projects, leading internal teams, advising C-suite clients, and delivering creative yet structured quality deliverables. And more recently, I started my freelance business called MI EDITION, to build unique brand worlds online through strategically and aesthetic social media presence. Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Japanese

Fluent

Work Experience

Senior Brand Strategy Consultant at Yonder Consulting

January 1, 2022 - Present

Developed comprehensive brand strategies, including brand identity and definition, campaign strategy, product/service development, and trend reporting to differentiate brands in the market and capture target audiences. Led initiatives to expand client reach into luxury and retail with tailored consulting products and thought leadership. Managed multiple projects, led internal teams, advised C-suite clients, and delivered high-quality, creative yet structured deliverables. Conceptualised a Web3 brand activation for an ultra-luxury tequila brand in the Moët Hennessy portfolio, generating over 100 ideas; the winning concept offered a digital passport rewarding visits to on-trade partners. Revitalised Radley by identifying two high-value customer segments and redefining identity, comms, and product offerings for UK/US growth. Improved service culture for a premium hospitality brand within the Accor portfolio by launching a global internal training program and cultural activations across 5

Influencer Marketing Intern (part-time – four months) at Bang Bang Studio

April 1, 2021 - October 24, 2025

Developed influencer marketing strategy, researched UK influencer market, identified and created profiles for 15 potential collaborators, and presented findings to Senior Marketing Manager. Supported UK expansion strategy with potential retail location scouting.

Assistant to the Creative Director at OOB Magazine

April 1, 2016 - July 28, 2016

Analysed Japan and Australia beauty industries; built a database of cosmetic brands to target new market segments. Coordinated the most exclusive photoshoot of the edition, served as photographer during Fashion Week, and enhanced online content of the magazine.