Naomi O’Donnell

Developed comprehensive brand strategies, including brand identity and definition, campaign strategy, product/service development, and trend reporting to differentiate brands in the market and capture target audiences. Led initiatives to expand client reach into luxury and retail with tailored consulting products and thought leadership. Managed multiple projects, led internal teams, advised C-suite clients, and delivered high-quality, creative yet structured deliverables. Conceptualised a Web3 brand activation for an ultra-luxury tequila brand in the Moët Hennessy portfolio, generating over 100 ideas; the winning concept offered a digital passport rewarding visits to on-trade partners. Revitalised Radley by identifying two high-value customer segments and redefining identity, comms, and product offerings for UK/US growth. Improved service culture for a premium hospitality brand within the Accor portfolio by launching a global internal training program and cultural activations across 5

Developed influencer marketing strategy, researched UK influencer market, identified and created profiles for 15 potential collaborators, and presented findings to Senior Marketing Manager. Supported UK expansion strategy with potential retail location scouting.

Analysed Japan and Australia beauty industries; built a database of cosmetic brands to target new market segments. Coordinated the most exclusive photoshoot of the edition, served as photographer during Fashion Week, and enhanced online content of the magazine.