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Brand expert with 4+ years of experience in the luxury, fashion, beauty, hospitality and retail industry, helping clients navigate challenges and achieve their strategic goals. I'm passionate about understanding what makes a brand truly unique and helping it express itself in ways that feel both authentic and creatively bold. With a background in brand strategy, influencer marketing, and luxury campaigns, I love partnering with teams to craft stories, experiences, and activations that resonate deeply with audiences.…Brand expert with 4+ years of experience in the luxury, fashion, beauty, hospitality and retail industry, helping clients navigate challenges and achieve their strategic goals. I'm passionate about understanding what makes a brand truly unique and helping it express itself in ways that feel both authentic and creatively bold. With a background in brand strategy, influencer marketing, and luxury campaigns, I love partnering with teams to craft stories, experiences, and activations that resonate deeply with audiences.

Naomi O’Donnell

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +4

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Brand expert with 4+ years of experience in the luxury, fashion, beauty, hospitality and retail industry, helping clients navigate challenges and achieve their strategic goals. I'm passionate about understanding what makes a brand truly unique and helping it express itself in ways that feel both authentic and creatively bold. With a background in brand strategy, influencer marketing, and luxury campaigns, I love partnering with teams to craft stories, experiences, and activations that resonate deeply with audiences.…Brand expert with 4+ years of experience in the luxury, fashion, beauty, hospitality and retail industry, helping clients navigate challenges and achieve their strategic goals. I'm passionate about understanding what makes a brand truly unique and helping it express itself in ways that feel both authentic and creatively bold. With a background in brand strategy, influencer marketing, and luxury campaigns, I love partnering with teams to craft stories, experiences, and activations that resonate deeply with audiences.

Available to hire

Brand expert with 4+ years of experience in the luxury, fashion, beauty, hospitality and retail industry, helping clients navigate challenges and achieve their strategic goals.

I’m passionate about understanding what makes a brand truly unique and helping it express itself in ways that feel both authentic and creatively bold. With a background in brand strategy, influencer marketing, and luxury campaigns, I love partnering with teams to craft stories, experiences, and activations that resonate deeply with audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Japanese

Advanced

Work Experience

Senior Brand Strategy Consultant at Yonder Consulting

January 1, 2022 - Present

Developed comprehensive brand strategies, including brand identity and definition, campaign strategy, product/service development, and trend reporting to differentiate brands in the market and capture target audiences. Led initiatives to expand client reach into luxury and retail with tailored consulting products and thought leadership. Managed multiple projects, led internal teams, advised C-suite clients, and delivered high-quality, creative yet structured deliverables. Conceptualised a Web3 brand activation for an ultra-luxury tequila brand in the Moët Hennessy portfolio, generating over 100 ideas; the winning concept offered a digital passport rewarding visits to on-trade partners. Revitalised Radley by identifying two high-value customer segments and redefining identity, comms, and product offerings for UK/US growth. Improved service culture for a premium hospitality brand within the Accor portfolio by launching a global internal training program and cultural activations across 5

Influencer Marketing Intern (part-time – four months) at Bang Bang Studio

April 1, 2021 - October 24, 2025

Developed influencer marketing strategy, researched UK influencer market, identified and created profiles for 15 potential collaborators, and presented findings to Senior Marketing Manager. Supported UK expansion strategy with potential retail location scouting.

Assistant to the Creative Director at OOB Magazine

April 1, 2016 - October 24, 2025

Analysed Japan and Australia beauty industries; built a database of cosmetic brands to target new market segments. Coordinated the most exclusive photoshoot of the edition, served as photographer during Fashion Week, and enhanced online content of the magazine.