I'm Naomi Veldhuizen, a Melbourne-based graphic designer and art director with over 9 years of experience shaping brands across government, real estate, and agency settings. I specialise in branding, illustration, and the delivery of print and digital design across campaigns, merchandise, and more. I enjoy collaborating with marketing, communications, and engagement teams to create design solutions that connect with communities. Beyond client work, I bring a hands-on, versatile approach—from UX concepts during a startup stint to leading the art direction on large campaigns. I'm passionate about clear communication, inclusive design, and continually expanding my skills across media. I also enjoy tattoos as a creative outlet and love bringing that aesthetic sensibility into visual storytelling when appropriate.…

Naomi Veldhuizen

I'm Naomi Veldhuizen, a Melbourne-based graphic designer and art director with over 9 years of experience shaping brands across government, real estate, and agency settings. I specialise in branding, illustration, and the delivery of print and digital design across campaigns, merchandise, and more. I enjoy collaborating with marketing, communications, and engagement teams to create design solutions that connect with communities. Beyond client work, I bring a hands-on, versatile approach—from UX concepts during a startup stint to leading the art direction on large campaigns. I'm passionate about clear communication, inclusive design, and continually expanding my skills across media. I also enjoy tattoos as a creative outlet and love bringing that aesthetic sensibility into visual storytelling when appropriate.…

Available to hire

I’m Naomi Veldhuizen, a Melbourne-based graphic designer and art director with over 9 years of experience shaping brands across government, real estate, and agency settings. I specialise in branding, illustration, and the delivery of print and digital design across campaigns, merchandise, and more. I enjoy collaborating with marketing, communications, and engagement teams to create design solutions that connect with communities.

Beyond client work, I bring a hands-on, versatile approach—from UX concepts during a startup stint to leading the art direction on large campaigns. I’m passionate about clear communication, inclusive design, and continually expanding my skills across media. I also enjoy tattoos as a creative outlet and love bringing that aesthetic sensibility into visual storytelling when appropriate.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer at Victoria Police
December 1, 2022 - October 20, 2025
Created design solutions to engage the Victorian community. Collaborated within the Marketing, Communications and Engagement Department (MCED) with responsibilities including branding design, community events, stakeholders management, merchandise design, wayfinding, and design support organization-wide.
Graphic Designer at Marshall White Real Estate
July 1, 2019 - October 20, 2025
Perfected core design techniques and principles; explored and challenged the design boundaries of a strong and successful brand.
Junior Creative Strategist at TINY CX
July 1, 2017 - October 20, 2025
Hands-on experience creating user experience design solutions for various clients in a small startup company.
Designer & Art Director at DPR&Co
June 1, 2024 - October 20, 2025
Concept ideation and development through to finished art and beyond. Multifaceted role combining print design, digital design and art direction across multiple clients, including blue-collar brands, furniture brands and medical research facilities.
Designer at DDB Melbourne (Smith St Group)
January 1, 2023 - February 1, 2024
Worked on a major Australian brand (Coles) to create and roll out campaigns on large scale, across all channels and in-store environments. Led two major projects (Christmas and a collaboration project) spanning several months, encompassing print design, digital design and art direction.
Freelance Designer at Freelance / Various clients
June 1, 2024 - Present
June 2024 – present. Various freelancing gigs at creative agencies including Hero, Seeker, We Have Ways and private clients.

Education

Bachelor of Communication (Advertising) at RMIT
March 1, 2014 - December 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Real Estate & Construction, Professional Services, Retail
    uniE621 Illustrations
    I'm a tattoo artist as well as a graphic designer - these are some designs I have since turned into branding assets such as stickers and tshirts. graphicdesigner illustrator designer branding tattoo illustration…
    uniE621 Illustrations
    Developed branding for a client's new business venture, creating a suite of launch assets with a focus on visual storytelling and my illustrative style. graphicdesigner illustrator branding photo designer logo…
    uniE621 Pokemon Campaign
    Lead designer for the Coles Builders x Pokemon 2024 collaboration, overseeing the rollout of in-store, online, OOH, and other assets. branding graphicdesigner webdesigner illustrator designer logo…
    uniE621 Christmas Campaign
    Lead designer for the 2023 Coles Christmas redesign. Managed the rollout of over 1000 individual assets, including price tickets, decorative archways, billboards, and main campaign advertising. graphicdesigner illustrator branding designer…
    uniE621 Event Design - Marshall White
    At Marshall White Real Estate, I created print marketing materials for Melbourne's luxury properties, including brochures, billboards, and client gifts. I also designed the annual Marshall White Foundation events, developing the theme and ensuring a cohesive, elegant design across all event elements. graphicdesigner illustrator designer branding logo…
    paper Illustration - O'Deas Saddlery
    Created a bespoke illustration for merchandise for a well established family business graphicdesigner illustrator…
    uniE621 Hoka Branding Activation
    Created a high-impact, creative, and engaging series of activations launched over key marathon weekends to capture attention and generate brand buzz. These activations took place in some of Australia’s most iconic cafes and Hoka stores. Brought on as a freelance creative to conceptualise overarching styles and develop illustrations, layouts, social assets, merchandise, and more. graphicdesigner logo illustrator branding designer…