Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Anastasiia, a results-driven marketing campaigns and automation specialist with over 3 years of experience working across fintech, consulting, and startups. I love optimizing email and digital campaigns and building lead-generation workflows that deliver strong performance insights across international markets. In my career, I've developed and executed marketing strategies and coordinated campaigns that increased engagement and pipeline generation significantly. I'm passionate about combining data analytics with creative campaign design to drive measurable growth. When I'm not working on marketing projects, I enjoy oil painting, yoga, artisanal baking, professional dancing, and learning new languages. I'm always eager to collaborate and bring innovative ideas to life in cross-functional teams.…Hi, I'm Anastasiia, a results-driven marketing campaigns and automation specialist with over 3 years of experience working across fintech, consulting, and startups. I love optimizing email and digital campaigns and building lead-generation workflows that deliver strong performance insights across international markets. In my career, I've developed and executed marketing strategies and coordinated campaigns that increased engagement and pipeline generation significantly. I'm passionate about combining data analytics with creative campaign design to drive measurable growth. When I'm not working on marketing projects, I enjoy oil painting, yoga, artisanal baking, professional dancing, and learning new languages. I'm always eager to collaborate and bring innovative ideas to life in cross-functional teams.

Anastasiia Sorochenko

Digital Marketer, Marketing Automation Specialist, Marketing Strategist, +1





Hi, I'm Anastasiia, a results-driven marketing campaigns and automation specialist with over 3 years of experience working across fintech, consulting, and startups. I love optimizing email and digital campaigns and building lead-generation workflows that deliver strong performance insights across international markets. In my career, I've developed and executed marketing strategies and coordinated campaigns that increased engagement and pipeline generation significantly. I'm passionate about combining data analytics with creative campaign design to drive measurable growth. When I'm not working on marketing projects, I enjoy oil painting, yoga, artisanal baking, professional dancing, and learning new languages. I'm always eager to collaborate and bring innovative ideas to life in cross-functional teams.…Hi, I'm Anastasiia, a results-driven marketing campaigns and automation specialist with over 3 years of experience working across fintech, consulting, and startups. I love optimizing email and digital campaigns and building lead-generation workflows that deliver strong performance insights across international markets. In my career, I've developed and executed marketing strategies and coordinated campaigns that increased engagement and pipeline generation significantly. I'm passionate about combining data analytics with creative campaign design to drive measurable growth. When I'm not working on marketing projects, I enjoy oil painting, yoga, artisanal baking, professional dancing, and learning new languages. I'm always eager to collaborate and bring innovative ideas to life in cross-functional teams.

Available to hire

Hi, I’m Anastasiia, a results-driven marketing campaigns and automation specialist with over 3 years of experience working across fintech, consulting, and startups. I love optimizing email and digital campaigns and building lead-generation workflows that deliver strong performance insights across international markets. In my career, I’ve developed and executed marketing strategies and coordinated campaigns that increased engagement and pipeline generation significantly.

I’m passionate about combining data analytics with creative campaign design to drive measurable growth. When I’m not working on marketing projects, I enjoy oil painting, yoga, artisanal baking, professional dancing, and learning new languages. I’m always eager to collaborate and bring innovative ideas to life in cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Ukrainian

Fluent

Russian

Fluent

Polish

Intermediate

Spanish; Castilian

Beginner

Work Experience

Marketing Manager at OSS Ventures

April 1, 2025 - Present

Developed and executed comprehensive marketing strategies to enhance brand visibility and generate qualified leads. Provided strategic marketing guidance to portfolio startups, focusing on go-to-market strategies, branding initiatives, and content development.

Marketing Operations Executive at Ebury

March 31, 2025 - July 9, 2025

Led automation and lead generation efforts, optimized processes, enhanced engagement, and streamlined campaigns across multiple markets. Designed and implemented automation workflows for inbound solutions across Salesforce Pardot and HubSpot, generating over 2,000 leads monthly. Reduced cold prospecting by 8%, increased customer calls by 14%, and submissions by 20%. Built automated email sequences increasing monthly trades booked by 10%, generating 50K ARR from new clients after onboarding. Trained 20+ marketers and sales reps on Salesforce Marketing Cloud best practices, boosting CRM utilization by 30%. Managed a team of 12 local executives and coordinated 30+ full-funnel campaigns with product and sales teams across 12 markets.

Marketing Campaign Coordinator at Oliver Wyman

December 31, 2023 - July 9, 2025

Developed targeted campaigns and digital assets to enhance brand presence and drive engagement across diverse industries. Designed and managed over 150 digital assets including emails, landing pages, and visuals across 3 global regions using WordPress, Figma, and AEM. Executed more than 100 cross-channel campaigns and social media initiatives, achieving a 15% engagement increase, with over 1,500 impressions per post and 15+ posts per month. Coordinated high-profile event marketing for Davos 2023, Wimbledon Foundation, and COP28 managing campaigns reaching 10,000+ stakeholders.

Growth Hacker at The Storefront

May 31, 2022 - July 9, 2025

Optimized outreach, lead enrichment, and SEO strategies to drive engagement, improve lead quality, and enhance conversion rates. Delivered 45% response rates on outreach campaigns, generating €20K+ monthly pipeline of bookings. Enhanced lead qualification processes improving MQL-to-SQL conversion by 30% and reducing CPA by 25%. Built high-performance acquisition funnel increasing lead volume by 60% while maintaining cost efficiency. Scaled social media impact with 35% engagement increase and 3-6 posts per week. Drove organic traffic growth by integrating SEO and target keywords.