Anastasiia Sorochenko

Developed and executed comprehensive marketing strategies to enhance brand visibility and generate qualified leads. Provided strategic marketing guidance to portfolio startups, focusing on go-to-market strategies, branding initiatives, and content development.

Led automation and lead generation efforts, optimized processes, enhanced engagement, and streamlined campaigns across multiple markets. Designed and implemented automation workflows for inbound solutions across Salesforce Pardot and HubSpot, generating over 2,000 leads monthly. Reduced cold prospecting by 8%, increased customer calls by 14%, and submissions by 20%. Built automated email sequences increasing monthly trades booked by 10%, generating 50K ARR from new clients after onboarding. Trained 20+ marketers and sales reps on Salesforce Marketing Cloud best practices, boosting CRM utilization by 30%. Managed a team of 12 local executives and coordinated 30+ full-funnel campaigns with product and sales teams across 12 markets.

Developed targeted campaigns and digital assets to enhance brand presence and drive engagement across diverse industries. Designed and managed over 150 digital assets including emails, landing pages, and visuals across 3 global regions using WordPress, Figma, and AEM. Executed more than 100 cross-channel campaigns and social media initiatives, achieving a 15% engagement increase, with over 1,500 impressions per post and 15+ posts per month. Coordinated high-profile event marketing for Davos 2023, Wimbledon Foundation, and COP28 managing campaigns reaching 10,000+ stakeholders.