I help small businesses and entrepreneurs turn “clicks with no results” into leads and sales by fixing what most campaigns miss: alignment. If you’re getting traffic but not conversions, it’s rarely the algorithm. It’s usually: • the offer (unclear or not compelling) • the ad angle + creative (wrong message for the audience) • the post-click experience (landing page / lead form / follow-up) I run Express Ad Audits (48h) with a clear diagnosis and priority fixes, plus ready-to-test ad angles and copy. I also create the content that makes ads work: I film, edit, and produce short-form video creatives optimized for Instagram, TikTok, Facebook, and YouTube. Deliverables can include: 3 key corrections, revised messaging, 2 ad variations, and a simple improvement plan for your funnel. Based in Canada — remote-friendly.

I help small businesses and entrepreneurs turn “clicks with no results” into leads and sales by fixing what most campaigns miss: alignment. If you’re getting traffic but not conversions, it’s rarely the algorithm. It’s usually: • the offer (unclear or not compelling) • the ad angle + creative (wrong message for the audience) • the post-click experience (landing page / lead form / follow-up) I run Express Ad Audits (48h) with a clear diagnosis and priority fixes, plus ready-to-test ad angles and copy. I also create the content that makes ads work: I film, edit, and produce short-form video creatives optimized for Instagram, TikTok, Facebook, and YouTube. Deliverables can include: 3 key corrections, revised messaging, 2 ad variations, and a simple improvement plan for your funnel. Based in Canada — remote-friendly.

Available to hire

I help small businesses and entrepreneurs turn “clicks with no results” into leads and sales by fixing what most campaigns miss: alignment.

If you’re getting traffic but not conversions, it’s rarely the algorithm. It’s usually:
• the offer (unclear or not compelling)
• the ad angle + creative (wrong message for the audience)
• the post-click experience (landing page / lead form / follow-up)

I run Express Ad Audits (48h) with a clear diagnosis and priority fixes, plus ready-to-test ad angles and copy.

I also create the content that makes ads work: I film, edit, and produce short-form video creatives optimized for Instagram, TikTok, Facebook, and YouTube.

Deliverables can include: 3 key corrections, revised messaging, 2 ad variations, and a simple improvement plan for your funnel.

Based in Canada — remote-friendly.

See more

Language

French
Fluent
English
Fluent

Work Experience

Freelance Marketing & Growth Strategist at Self-Employed (Freelance)
December 30, 2025 - Present

Education

Social Media & Video Content Creation (Self-Directed Training) at Independent / Online Learning
January 1, 2024 - February 3, 2026
Hands-on training in short-form content strategy, filming, editing workflows, hooks, and ad creatives for Instagram, TikTok, Facebook, and YouTube.
Master’s Degree — Mental Health & Social Services Organization at Teluq University
November 1, 2022 - December 1, 2024

Qualifications

Social Media Marketing & Short-Form Video Editing
November 1, 2023 - February 3, 2026
Hands-on training in short-form content strategy and production: scripting/hooks, filming, CapCut editing workflows, captions, pacing, and platform formatting for Instagram, TikTok, Facebook, and YouTube. Focus on creating scroll-stopping creatives that drive clicks and conversions.
Meta Ads (Facebook & Instagram) — Campaign Strategy & Creative Optimization
February 1, 2022 - February 3, 2026
Training in Facebook/Instagram ads fundamentals: campaign structure, targeting basics, ad creative angles, copywriting, lead forms, and post-click alignment (offer + ad + landing/follow-up). Focus on diagnosing why campaigns get clicks but don’t generate leads.

Industry Experience

Professional Services, Media & Entertainment, Real Estate & Construction
    uniE608 Social Media Ad Video – CoolShaping (AI-Generated Content)
    This project is a promotional short-form video created for CoolShaping, a medical aesthetic clinic specializing in body contouring. I handled the entire creative process: – Concept and marketing angle – AI-generated visuals – Video structure and pacing for social media – Branding integration (colors, logo, messaging) The goal was to create a clean, modern, and trustworthy ad optimized for Facebook and Instagram, designed to stop the scroll and highlight non-invasive body contouring solutions. This project demonstrates my ability to combine marketing strategy, AI tools, and visual storytelling to create high-converting social media content.
    uniE621 Unidentified Species HQ — Short-Form Mystery Series (YouTube Shorts)
    Project: Unidentified Species HQ (YouTube Shorts) I create a short-form mystery series where an explorer investigates “realistic” unknown species across different countries. What I did: concept development, hook writing, scripting, filming/asset creation, CapCut editing, subtitles, sound design, and final delivery for YouTube Shorts (repurposable for TikTok/Instagram Reels). Focus: retention-first pacing (fast hook, story progression, reveal structure), clean captions, and immersive audio. Deliverables (example): 3–10 shorts per series 1 hook + script per video CapCut edit + subtitles + sound design VideoEditing ShortFormVideo YouTubeShorts ContentCreation SocialMediaContent CapCut VideoEditor Storytelling Scriptwriting SoundDesign ContentStrategy TikTokVideos
    uniE621 SoftPaws ASMR — Cozy Ferret Shorts (Concept + Editing)
    SoftPaws ASMR is a short-form animal ASMR series designed for retention and repeat views. I handle the full creative + production pipeline end-to-end: concept development, AI-assisted image/video generation, editing, subtitles, and sound design. What I do on this project: Short-form concept & repeatable series format (hooks + structure) AI image generation and asset creation (prompting + iterations) AI video generation (scene creation + variations) Editing workflow (CapCut / short-form pacing) Subtitles & on-screen text for retention Sound design / audio cleanup for a clean ASMR feel Thumbnail/cover selection optimized for Shorts/Reels/TikTok Tools: CapCut + AI creative tools (image/video generation). Platforms: YouTube Shorts, TikTok, Instagram Reels. AIContentCreation AIVideo AIGenerated GenerativeAI PromptEngineering VideoEditing CapCut SoundDesign ShortFormVideo ASMR YouTubeShorts ContentCreation