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I'm Natalia Barros Vérez. I’m a digital project manager with 3+ years of experience developing content and digital strategies for global brands. I thrive in cross-functional teams and enjoy blending creative storytelling with data-driven optimization to boost engagement and brand experience. I specialize in planning and executing campaigns across social media, CRM, and owned channels. I excel at turning briefs into cohesive visual narratives, leveraging audience insights and market trends to meet client needs, while coordinating creative, CRM, media, and production teams to deliver cohesive and effective campaigns.…I'm Natalia Barros Vérez. I’m a digital project manager with 3+ years of experience developing content and digital strategies for global brands. I thrive in cross-functional teams and enjoy blending creative storytelling with data-driven optimization to boost engagement and brand experience. I specialize in planning and executing campaigns across social media, CRM, and owned channels. I excel at turning briefs into cohesive visual narratives, leveraging audience insights and market trends to meet client needs, while coordinating creative, CRM, media, and production teams to deliver cohesive and effective campaigns.

Natalia Barros Vérez

Project Manager, Brand Strategist, Marketing Strategist, +2

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I'm Natalia Barros Vérez. I’m a digital project manager with 3+ years of experience developing content and digital strategies for global brands. I thrive in cross-functional teams and enjoy blending creative storytelling with data-driven optimization to boost engagement and brand experience. I specialize in planning and executing campaigns across social media, CRM, and owned channels. I excel at turning briefs into cohesive visual narratives, leveraging audience insights and market trends to meet client needs, while coordinating creative, CRM, media, and production teams to deliver cohesive and effective campaigns.…I'm Natalia Barros Vérez. I’m a digital project manager with 3+ years of experience developing content and digital strategies for global brands. I thrive in cross-functional teams and enjoy blending creative storytelling with data-driven optimization to boost engagement and brand experience. I specialize in planning and executing campaigns across social media, CRM, and owned channels. I excel at turning briefs into cohesive visual narratives, leveraging audience insights and market trends to meet client needs, while coordinating creative, CRM, media, and production teams to deliver cohesive and effective campaigns.

Available to hire

I’m Natalia Barros Vérez. I’m a digital project manager with 3+ years of experience developing content and digital strategies for global brands. I thrive in cross-functional teams and enjoy blending creative storytelling with data-driven optimization to boost engagement and brand experience.

I specialize in planning and executing campaigns across social media, CRM, and owned channels. I excel at turning briefs into cohesive visual narratives, leveraging audience insights and market trends to meet client needs, while coordinating creative, CRM, media, and production teams to deliver cohesive and effective campaigns.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

Galician

Fluent

English

Fluent

French

Beginner

Work Experience

Digital Project Manager - Retail Industry at MRM (McCann Worldgroup)

January 1, 2023 - Present

Led development of digital content strategies and cross-channel campaigns; planned and executed campaigns across social media, CRM, and owned channels; monitored content performance via data insights, trend analysis, and audience behavior; coordinated cross-functional creative, CRM, media, production, and web teams to deliver cohesive and effective campaigns.

Account Executive at VMLY&R (Ogilvy team / WPP)

January 1, 2022 - December 31, 2023

Developed and executed digital content strategies aligned with brand identity and audience engagement goals; collaborated with creative and content teams to ensure cohesive visual storytelling across digital channels; coordinated cross-departmental proposals and client needs.

Strategy & Digital Marketing at HAVAS MEDIA

January 1, 2021 - December 31, 2022

Delivered data-driven digital marketing strategies; supported planning and execution of campaigns across social media, CRM and web; analyzed market trends and audience insights to identify opportunities for brand visibility and engagement; coordinated cross-functional teams to ensure consistency across markets.