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I'm a Marketing Manager with over 15 years of experience in the marketing industry, and more than 2 years leading strategic initiatives. I specialize in paid media, automation, and process optimization — helping companies grow through data-driven campaigns, clear communication flows, and performance-focused execution. 🔹 Paid Media Strategy & Execution (Google, Meta, TikTok) 🔹 Marketing and sales funnel strategy 🔹 E-mail marketing (E-goi) 🔹 Performance Reporting & KPI Analysis…I'm a Marketing Manager with over 15 years of experience in the marketing industry, and more than 2 years leading strategic initiatives. I specialize in paid media, automation, and process optimization — helping companies grow through data-driven campaigns, clear communication flows, and performance-focused execution. 🔹 Paid Media Strategy & Execution (Google, Meta, TikTok) 🔹 Marketing and sales funnel strategy 🔹 E-mail marketing (E-goi) 🔹 Performance Reporting & KPI Analysis

nataliad

Performance Marketer, Digital Marketer, Growth Marketer, +1

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I'm a Marketing Manager with over 15 years of experience in the marketing industry, and more than 2 years leading strategic initiatives. I specialize in paid media, automation, and process optimization — helping companies grow through data-driven campaigns, clear communication flows, and performance-focused execution. 🔹 Paid Media Strategy & Execution (Google, Meta, TikTok) 🔹 Marketing and sales funnel strategy 🔹 E-mail marketing (E-goi) 🔹 Performance Reporting & KPI Analysis…I'm a Marketing Manager with over 15 years of experience in the marketing industry, and more than 2 years leading strategic initiatives. I specialize in paid media, automation, and process optimization — helping companies grow through data-driven campaigns, clear communication flows, and performance-focused execution. 🔹 Paid Media Strategy & Execution (Google, Meta, TikTok) 🔹 Marketing and sales funnel strategy 🔹 E-mail marketing (E-goi) 🔹 Performance Reporting & KPI Analysis

Available to hire

I’m a Marketing Manager with over 15 years of experience in the marketing industry, and more than 2 years leading strategic initiatives.

I specialize in paid media, automation, and process optimization — helping companies grow through data-driven campaigns, clear communication flows, and performance-focused execution.

🔹 Paid Media Strategy & Execution (Google, Meta, TikTok)
🔹 Marketing and sales funnel strategy
🔹 E-mail marketing (E-goi)
🔹 Performance Reporting & KPI Analysis

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Manager at Balcão do Emigrante

July 1, 2023 - Present

Led a marketing team and was responsible for creating and executing digital marketing strategies. Developed and managed email marketing campaigns, webinars, and paid ads with monthly budgets exceeding €30K, ensuring alignment with the company’s objectives. Coordinated marketing campaigns and strategies across Europe, with a focus on promoting consultations and maximizing conversions. Led and collaborated with design and web teams to develop compelling content and digital experiences that drive results.

Founder & Paid Media Specialist at Hello, Online Marketing

December 31, 2022 - September 30, 2025

As Founder, led the creation, execution, and optimization of paid media campaigns for a diverse range of clients, with a strong focus on lead generation and e-commerce. Created and executed campaigns on Google Ads, Meta Ads, and TikTok Ads, including developing the creative assets (images and videos) to maximize impact. Worked with markets in the USA and Europe, adapting strategies to meet local needs and characteristics. Collaborated with companies from Spain, Portugal and Germany, including DUEROS, Clinica Liberty, Mysteakshop, Autosock, Dulce Encanto, and Ictiva, helping to optimize campaigns and deliver increased ROI and measurable business growth.

Meta Account Manager at META

March 31, 2017 - September 30, 2025

Advised digital agencies and businesses on paid advertising strategies, helping them optimize campaigns and achieve their goals. Worked directly with clients to develop and implement effective advertising strategies on Meta (Facebook, Instagram). Provided strategic guidance to digital agencies and businesses, tailoring campaigns to meet the specific needs of each client. Monitored campaign performance and offered recommendations to maximize ROI.