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I'm a Brand & Performance Copywriter, Content Strategist, and Storyteller who helps brands articulate their voice and accelerate growth through precise messaging and cross-functional collaboration. I’ve led full-brand rebrands, tone-of-voice development, and multi-market localization, aligning marketing, product, and creative teams to a unified voice. I specialise in tone-of-voice development, large-scale campaigns, and enablement content that empowers teams and tutors. Fluent in English and Spanish, I thrive in fast-paced, multi-market environments and love turning complex ideas into clear, compelling copy that converts.…I'm a Brand & Performance Copywriter, Content Strategist, and Storyteller who helps brands articulate their voice and accelerate growth through precise messaging and cross-functional collaboration. I’ve led full-brand rebrands, tone-of-voice development, and multi-market localization, aligning marketing, product, and creative teams to a unified voice. I specialise in tone-of-voice development, large-scale campaigns, and enablement content that empowers teams and tutors. Fluent in English and Spanish, I thrive in fast-paced, multi-market environments and love turning complex ideas into clear, compelling copy that converts.

Natalia de Monet

Copywriter, Content Strategist, Content Creator, +2

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I'm a Brand & Performance Copywriter, Content Strategist, and Storyteller who helps brands articulate their voice and accelerate growth through precise messaging and cross-functional collaboration. I’ve led full-brand rebrands, tone-of-voice development, and multi-market localization, aligning marketing, product, and creative teams to a unified voice. I specialise in tone-of-voice development, large-scale campaigns, and enablement content that empowers teams and tutors. Fluent in English and Spanish, I thrive in fast-paced, multi-market environments and love turning complex ideas into clear, compelling copy that converts.…I'm a Brand & Performance Copywriter, Content Strategist, and Storyteller who helps brands articulate their voice and accelerate growth through precise messaging and cross-functional collaboration. I’ve led full-brand rebrands, tone-of-voice development, and multi-market localization, aligning marketing, product, and creative teams to a unified voice. I specialise in tone-of-voice development, large-scale campaigns, and enablement content that empowers teams and tutors. Fluent in English and Spanish, I thrive in fast-paced, multi-market environments and love turning complex ideas into clear, compelling copy that converts.

Available to hire

I’m a Brand & Performance Copywriter, Content Strategist, and Storyteller who helps brands articulate their voice and accelerate growth through precise messaging and cross-functional collaboration. I’ve led full-brand rebrands, tone-of-voice development, and multi-market localization, aligning marketing, product, and creative teams to a unified voice.

I specialise in tone-of-voice development, large-scale campaigns, and enablement content that empowers teams and tutors. Fluent in English and Spanish, I thrive in fast-paced, multi-market environments and love turning complex ideas into clear, compelling copy that converts.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Brand & Performance Copywriter at Preply

February 1, 2022 - Present

Led copy and messaging through a full brand rebrand, owning the adoption of the new tone of voice across marketing, product, and localisation teams. Designed and delivered tone of voice training workshops for hundreds of internal stakeholders and external contractors, significantly improving consistency and quality across markets. Developed copy for Preply’s first large-scale OOH campaigns in Spain, San Francisco, and New York, leading concept development, local adaptation, and creative alignment across teams. Acted as the primary copy lead across Hub and Hero campaigns, creating reusable copy guidelines and frameworks adopted company-wide. Created and maintained centralised copy libraries and resources to enable faster, more consistent execution across teams. Wrote and reviewed high-impact campaign scripts in English and Spanish, ensuring brand consistency across all major channels. Led the first creative initiative focused on supporting tutors on the platform, concepting and script

Junior Creative Copywriter at Preply

March 1, 2021 - February 1, 2022

First performance-focused copywriter hired at Preply, playing a key role in establishing copy as a strategic discipline within growth and marketing teams. Helped define collaboration workflows between copy and design, advocating for copy testing and experimentation in performance channels. Contributed to the launch of Preply’s first performance campaigns, helping shift internal focus toward the impact of messaging on conversion. Delivered tone of voice training to internal teams and tutors, supporting consistent brand communication across the platform. Led large-scale brand workshops for thousands of tutors, helping them build stronger profiles and communicate their value more effectively to students.

Lead Copywriter at Positive (Volunteer)

October 1, 2020 - December 1, 2021

Convert businesses and CEOs to members by spearheading digital creative campaigns.

Communications Coordinator at Royal Holloway Students’ Union

November 1, 2018 - March 1, 2021

Strategically plan and create the communication and marketing of all our projects and campaigns in our editorial calendar. Line manage a Content Creator.

Communications Internship at Adam & Eve DDB

May 1, 2018 - May 1, 2018

Academic Writing Mentor at Volunteer

September 1, 2017 - June 1, 2018