Results-driven digital marketing professional and UGC/content creator with 8+ years of experience growing social media channels and building engaged communities across Western Europe and international markets. Strong background in YouTube strategy, short-form video, UGC production, and creator-led growth, with proven success scaling brand visibility, engagement, and performance through data-driven content strategies. Open to remote/hybrid and international teams; experienced in leading cross-functional teams and building scalable content pipelines.…

Natalia Juliana Ramirez Castro

Results-driven digital marketing professional and UGC/content creator with 8+ years of experience growing social media channels and building engaged communities across Western Europe and international markets. Strong background in YouTube strategy, short-form video, UGC production, and creator-led growth, with proven success scaling brand visibility, engagement, and performance through data-driven content strategies. Open to remote/hybrid and international teams; experienced in leading cross-functional teams and building scalable content pipelines.…

Available to hire

Results-driven digital marketing professional and UGC/content creator with 8+ years of experience growing social media channels and building engaged communities across Western Europe and international markets. Strong background in YouTube strategy, short-form video, UGC production, and creator-led growth, with proven success scaling brand visibility, engagement, and performance through data-driven content strategies.

Open to remote/hybrid and international teams; experienced in leading cross-functional teams and building scalable content pipelines.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced
Dutch
Intermediate

Work Experience

Social Media Manager at Click Out Media
April 20, 2025 - February 28, 2026
External Creator & Account Management: Managed creator partnerships end-to-end, oversaw contracts, budgets, and payments; used Whop and Social Insider to optimize performance; led Instagram funnels and multi-account strategies; built content strategy for the Spanish-speaking market and led Instagram and YouTube content for internal brand accounts, driving organic growth and improved performance.
Founder & YouTube Creator at YouTube
June 1, 2015 - Present
Built and scaled a personal brand in the LATAM space focused on self-care, hair-care and cosmetics; grew a YouTube channel from zero to 185k+ followers, 25M+ views, and 1M+ watch hours; led content and marketing strategy, YouTube SEO/SEM, influencer marketing, and managed brand partnerships with leading cosmetics brands.
Digital Transformation & Social Media Manager at Ladrillera Versalles - AC (Colombia)
March 1, 2020 - September 30, 2024
Led a 360° digital transformation, building and scaling the online presence; executed digital marketing strategy contributing to record sales during COVID-19; managed website, content creation and social media to improve SEO, brand positioning, and reputation.
YouTube Creator at Self-employed / YouTube Channel
June 1, 2015 - Present
Founder & YouTube Creator: Built and scaled a personal brand in the LATAM market in hair-care, skin-care, and cosmetics, growing a YouTube channel from zero to 185k+ followers, 25M+ views, and 1M+ watch hours. Led content and marketing strategy, YouTube & Google SEO/SEM, influencer marketing and managed brand partnerships with leading cosmetic brands.
Digital Transformation & Social Media Manager at Ladrillera Versailles
March 1, 2020 - September 30, 2024
Led a 360° digital transformation, building and scaling the company’s online presence. Managed website, content creation and social media to improve SEO, brand positioning, and reputation. Languages: Spanish & English - C2 / Native Italian - B1. Optimized Google My Business and Google SEO, generating 3.3k+ visits, 600+ calls, and 1k+ interactions in 5 months.
Social Media & Content Strategy Assistant at UTC OMS Solutions
March 1, 2024 - June 30, 2024
LinkedIn content and social media strategy development for an agency client. Conducted market research and buyer persona analysis. Created a full-funnel LinkedIn content strategy (videos, images, carousels, copy) to attract, engage, and convert prospects. Collaborated with the digital marketing team on planning, content creation, and execution.
UGC Content Creator & Social Media Manager at Click Out Media
April 20, 2025 - February 20, 2026
Scripting, filming, on-camera performance, editing, and delivery of short-form organic content. Built and managed international creator pipelines (paid collaborations), including sourcing, briefs, negotiation, usage rights, and timelines. Led creator partnerships using Whop and analyzed performance with Social Insider. Wrote and directed story-led UGC (testimonial, narrator, hook-driven formats) with strong hooks and clean b‑roll. Drove organic growth across Instagram and YouTube, including content strategy, community engagement, and automation (ManyChat and LinkedIn DM, and YouTube SEO). Refined content formats and storytelling based on audience feedback and platform trends.
Digital Transformation & Contract Management Specialist at Menzies Aviation
December 1, 2017 - December 1, 2018
Digitization of post-merger data; implemented Contract Management Software and procurement solution Cobblestone by transforming paper files into a digital database. Created systems to organize commercial contracts and amendments.
Digital & Social Transformation Specialist at Versalles Construction Materials Company
March 1, 2020 - September 1, 2024
Led 360° digital and social transformation, building and scaling the company’s online presence. Developed and executed localized digital and social strategies to increase brand awareness, engagement, and lead generation. Managed website content, SEO, and social channels to strengthen brand positioning. Optimized Google My Business and Google SEO, generating 3.3k+ visits, 600+ calls, and 1k+ interactions in 5 months. Collaborated with commercial teams to develop digital products and improve funnel conversion. Grew Instagram by 1.1k+ followers in six months, building an engaged customer base.
UGC Content Creator & Social Media Manager at Click Out Media – Digital Marketing Agency
April 1, 2025 - February 1, 2026
Started as a UGC creator handling scripting, filming, on-camera performance, editing, and delivery of short-form organic content. Built and managed international creator pipelines (paid collaborations), including sourcing, briefs, negotiation, usage rights, and timelines. Led creator partnerships using Whoop and analyzed performance with Social Insider. Wrote and directed story-led UGC formats with strong hooks and clean B-roll. Drove organic growth across Instagram and YouTube, including content strategy, community engagement, automation (ManyChat and LinkedIn DMs), and YouTube SEO. Refined content formats, titles, thumbnails, and messaging to optimize reach, engagement, and retention using platform analytics.
UGC Creator & YouTube Content Creator at Self-run YouTube Channel
June 1, 2015 - Present
Built and managed a multi-year organic social presence in the self-care, beauty, and wellness space, growing a YouTube channel to 185k+ subscribers and 25M+ views. Created and published high volumes of short- and long-form organic and paid Meta ads video content, adapting to one, format, and storytelling based on audience feedback and platform trends. Moderated and engaged with a large global community, identifying content opportunities through audience sentiments and engagement patterns. Tested content formats, titles, thumbnails, and messaging to optimize reach, engagement, and retention using platform analytics.
Digital Transformation & Social Media Manager at Ladrillería Versalles – Construction Materials Company
March 1, 2020 - September 1, 2024
Led a 360° digital and social transformation, building and scaling the company’s online presence from the ground up. Developed and executed localized digital and social strategies to increase brand awareness, engagement, and lead generation. Managed website content, SEO, and social channels to strengthen brand positioning and reputation. Optimized Google My Business and Google SEO, generating 3.3k+ visits, 600+ calls, and 1k+ inquiries in 5 months. Collaborated with commercial teams to develop digital products and improve funnel conversion.

Education

Bachelor of Business Administration (Focus in Marketing & Finance) at Pontificia Xavierian University
January 1, 2013 - January 1, 2018
Master’s Degree in Digital & Analytical Marketing at Valencia International University (VIU)
September 1, 2023 - September 30, 2024
Bachelor’s Degree in Business Management (Focus in Marketing & Finance) at Pontificia Universidad Javeriana
February 1, 2013 - November 30, 2018
Graduate Diploma in Sales, Merchandising & Marketing Operations at Graduate Diploma Program
January 1, 2020 - February 3, 2026
Google Analytics Certification at Google
January 1, 2024 - January 1, 2025
Inbound Marketing Certification at Google / Google Academy
January 1, 2023 - January 1, 2025
HubSpot Academy Certification at HubSpot Academy
January 1, 2022 - January 1, 2024
Master’s Degree in Digital & Analytical Marketing at Valencia International University (VIU)
September 1, 2023 - September 1, 2024
Bachelor’s Degree in Business Management (Focus in Marketing & Finance) at Pontificia Universidad Javeriana
January 1, 2013 - January 1, 2018
Google Analytics Certification at Google
January 1, 2024 - January 1, 2025
HubSpot Certification at HubSpot Academy
January 11, 2030 - February 3, 2026
Master’s Degree in Digital & Analytical Marketing at Valencia International University (VIU)
January 1, 2023 - January 1, 2024
Bachelor’s Degree in Business Management (Marketing & Finance) at Pontificia Xavierian University
January 1, 2013 - January 1, 2018
Master’s Degree in Digital & Analytical Marketing at Valencia International University (VIU)
January 1, 2023 - December 31, 2024
Bachelor’s Degree in Business Management (Marketing & Finance) at Pontifical Xavierian University
January 1, 2013 - January 1, 2018

Qualifications

Google Analytics Certification
January 1, 2024 - December 31, 2025
Inbound Marketing Certification
January 1, 2023 - December 31, 2024
HubSpot Inbound Marketing Certification
January 1, 2024 - December 31, 2025
Google Analytics Certification
January 1, 2024 - January 1, 2025
Inbound Marketing Certification
January 1, 2023 - January 1, 2025
HubSpot Academy Certification
January 1, 2022 - January 1, 2024
Graduate Diploma in Sales, Merchandising & Marketing Operations
January 1, 2020 - February 3, 2026
Master’s Degree in Digital & Analytical Marketing
September 1, 2023 - September 30, 2024
Graduate Diploma in Sales, Merchandising & Marketing Operations
January 1, 2020 - February 3, 2026
Google Analytics Certification
January 1, 2024 - January 1, 2025
HubSpot Certification
January 11, 2030 - February 3, 2026
Google Analytics Certification (GA4)
January 1, 2024 - January 1, 2025
Inbound Marketing Certificate – HubSpot
January 1, 2023 - January 1, 2025
Google Analytics Certification (GA4)
January 1, 2024 - January 1, 2025
Inbound Marketing Certification – HubSpot Academy
January 1, 2023 - January 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Professional Services, Manufacturing, Education, Retail, Travel & Hospitality

Skills

Experience Level