Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced
Work Experience
Social Media Manager at Click Out Media
April 20, 2025 - February 28, 2026External Creator & Account Management: Managed creator partnerships end-to-end, oversaw contracts, budgets, and payments; used Whop and Social Insider to optimize performance; led Instagram funnels and multi-account strategies; built content strategy for the Spanish-speaking market and led Instagram and YouTube content for internal brand accounts, driving organic growth and improved performance.
Founder & YouTube Creator at YouTube
June 1, 2015 - PresentBuilt and scaled a personal brand in the LATAM space focused on self-care, hair-care and cosmetics; grew a YouTube channel from zero to 185k+ followers, 25M+ views, and 1M+ watch hours; led content and marketing strategy, YouTube SEO/SEM, influencer marketing, and managed brand partnerships with leading cosmetics brands.
Digital Transformation & Social Media Manager at Ladrillera Versalles - AC (Colombia)
March 1, 2020 - September 30, 2024Led a 360° digital transformation, building and scaling the online presence; executed digital marketing strategy contributing to record sales during COVID-19; managed website, content creation and social media to improve SEO, brand positioning, and reputation.
YouTube Creator at Self-employed / YouTube Channel
June 1, 2015 - PresentFounder & YouTube Creator: Built and scaled a personal brand in the LATAM market in hair-care, skin-care, and cosmetics, growing a YouTube channel from zero to 185k+ followers, 25M+ views, and 1M+ watch hours. Led content and marketing strategy, YouTube & Google SEO/SEM, influencer marketing and managed brand partnerships with leading cosmetic brands.
Digital Transformation & Social Media Manager at Ladrillera Versailles
March 1, 2020 - September 30, 2024Led a 360° digital transformation, building and scaling the company’s online presence. Managed website, content creation and social media to improve SEO, brand positioning, and reputation. Languages: Spanish & English - C2 / Native Italian - B1. Optimized Google My Business and Google SEO, generating 3.3k+ visits, 600+ calls, and 1k+ interactions in 5 months.
Social Media & Content Strategy Assistant at UTC OMS Solutions
March 1, 2024 - June 30, 2024LinkedIn content and social media strategy development for an agency client. Conducted market research and buyer persona analysis. Created a full-funnel LinkedIn content strategy (videos, images, carousels, copy) to attract, engage, and convert prospects. Collaborated with the digital marketing team on planning, content creation, and execution.
Education
Bachelor of Business Administration (Focus in Marketing & Finance) at Pontificia Xavierian University
January 1, 2013 - January 1, 2018Master’s Degree in Digital & Analytical Marketing at Valencia International University (VIU)
September 1, 2023 - September 30, 2024Bachelor’s Degree in Business Management (Focus in Marketing & Finance) at Pontificia Universidad Javeriana
February 1, 2013 - November 30, 2018Graduate Diploma in Sales, Merchandising & Marketing Operations at Graduate Diploma Program
January 1, 2020 - February 3, 2026Google Analytics Certification at Google
January 1, 2024 - January 1, 2025Inbound Marketing Certification at Google / Google Academy
January 1, 2023 - January 1, 2025HubSpot Academy Certification at HubSpot Academy
January 1, 2022 - January 1, 2024Master’s Degree in Digital & Analytical Marketing at Valencia International University (VIU)
September 1, 2023 - September 1, 2024Bachelor’s Degree in Business Management (Focus in Marketing & Finance) at Pontificia Universidad Javeriana
January 1, 2013 - January 1, 2018Google Analytics Certification at Google
January 1, 2024 - January 1, 2025HubSpot Certification at HubSpot Academy
January 11, 2030 - February 3, 2026Qualifications
Google Analytics Certification
January 1, 2024 - December 31, 2025Inbound Marketing Certification
January 1, 2023 - December 31, 2024HubSpot Inbound Marketing Certification
January 1, 2024 - December 31, 2025Google Analytics Certification
January 1, 2024 - January 1, 2025Inbound Marketing Certification
January 1, 2023 - January 1, 2025HubSpot Academy Certification
January 1, 2022 - January 1, 2024Graduate Diploma in Sales, Merchandising & Marketing Operations
January 1, 2020 - February 3, 2026Master’s Degree in Digital & Analytical Marketing
September 1, 2023 - September 30, 2024Graduate Diploma in Sales, Merchandising & Marketing Operations
January 1, 2020 - February 3, 2026Google Analytics Certification
January 1, 2024 - January 1, 2025HubSpot Certification
January 11, 2030 - February 3, 2026Industry Experience
Media & Entertainment, Software & Internet, Consumer Goods, Professional Services, Manufacturing, Education, Retail, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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