Hi, I’m Natalie China—a Marketing & Social Media Strategist specializing in hospitality and retail. I manage multi-client accounts, drive engagement, and execute influencer campaigns that resonate on Instagram and TikTok. My focus is on building clear brand positioning and compelling content that supports business goals. I’m passionate about collaboration, client communication, and data-driven storytelling. I thrive in hybrid roles with growth potential and enjoy translating insights into creative strategies that deliver measurable results.…

Natalie Chinea

Hi, I’m Natalie China—a Marketing & Social Media Strategist specializing in hospitality and retail. I manage multi-client accounts, drive engagement, and execute influencer campaigns that resonate on Instagram and TikTok. My focus is on building clear brand positioning and compelling content that supports business goals. I’m passionate about collaboration, client communication, and data-driven storytelling. I thrive in hybrid roles with growth potential and enjoy translating insights into creative strategies that deliver measurable results.…

Available to hire

Hi, I’m Natalie China—a Marketing & Social Media Strategist specializing in hospitality and retail. I manage multi-client accounts, drive engagement, and execute influencer campaigns that resonate on Instagram and TikTok. My focus is on building clear brand positioning and compelling content that supports business goals.

I’m passionate about collaboration, client communication, and data-driven storytelling. I thrive in hybrid roles with growth potential and enjoy translating insights into creative strategies that deliver measurable results.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Account Executive / Account Manager at KEFI PR
January 1, 2024 - Present
Managed social media strategy and content calendars for multiple hospitality and retail clients; Created branded graphics, reels, static posts, and campaign visuals using Canva; Coordinated influencer partnerships, negotiated collaborations, and tracked engagement metrics; Conducted media outreach and supported PR initiatives for restaurant openings and events; Led client communications, approvals, and performance reporting; Increased Instagram engagement by 35% across client accounts; Grew follower counts by 20% within 6 months; Managed 5+ client accounts simultaneously.

Education

Bachelor in Business - Marketing at Florida Atlantic University (FAU)
August 1, 2021 - December 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Professional Services