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I am a creative and results-driven marketing leader with proven experience across luxury real estate, hospitality, and lifestyle brands. I lead strategic brand and demand-generation initiatives, bridging business growth with creative direction, content, and digital engagement to deliver measurable results. Currently I oversee personal branding, digital presence, and content for the founder of K-Club Group, turning leadership vision into globally resonant thought leadership through bilingual storytelling and high-end brand positioning in Bali's real estate and hospitality space.…I am a creative and results-driven marketing leader with proven experience across luxury real estate, hospitality, and lifestyle brands. I lead strategic brand and demand-generation initiatives, bridging business growth with creative direction, content, and digital engagement to deliver measurable results. Currently I oversee personal branding, digital presence, and content for the founder of K-Club Group, turning leadership vision into globally resonant thought leadership through bilingual storytelling and high-end brand positioning in Bali's real estate and hospitality space.

Natalie Sibourg

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I am a creative and results-driven marketing leader with proven experience across luxury real estate, hospitality, and lifestyle brands. I lead strategic brand and demand-generation initiatives, bridging business growth with creative direction, content, and digital engagement to deliver measurable results. Currently I oversee personal branding, digital presence, and content for the founder of K-Club Group, turning leadership vision into globally resonant thought leadership through bilingual storytelling and high-end brand positioning in Bali's real estate and hospitality space.…I am a creative and results-driven marketing leader with proven experience across luxury real estate, hospitality, and lifestyle brands. I lead strategic brand and demand-generation initiatives, bridging business growth with creative direction, content, and digital engagement to deliver measurable results. Currently I oversee personal branding, digital presence, and content for the founder of K-Club Group, turning leadership vision into globally resonant thought leadership through bilingual storytelling and high-end brand positioning in Bali's real estate and hospitality space.

Available to hire

I am a creative and results-driven marketing leader with proven experience across luxury real estate, hospitality, and lifestyle brands. I lead strategic brand and demand-generation initiatives, bridging business growth with creative direction, content, and digital engagement to deliver measurable results.

Currently I oversee personal branding, digital presence, and content for the founder of K-Club Group, turning leadership vision into globally resonant thought leadership through bilingual storytelling and high-end brand positioning in Bali’s real estate and hospitality space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Indonesian

Advanced

Work Experience

Marketing Manager at Kibarer Property Bali

January 1, 2022 - December 31, 2023

Led marketing initiatives for premium property offerings; targeted upsells and revenue boosts; secured ROI certification; participated in monthly leadership training; supported guest service and event operations for a large multi-level venue.

Client Services Intern at Kibarer Property Bali

December 1, 2023 - February 28, 2024

Assessed client services, owner relations, development and logistics; conducted regular property visits with clients to ensure satisfaction and coordinate visits.

Brand & Marketing Lead at K-Club Group

February 1, 2025 - Present

Developed and managed personal brands strategy across Instagram, TikTok, LinkedIn, and podcast platforms; created bilingual (French/English) educational and lifestyle content to position as a thought leader in Bali’s real estate and hospitality space; scripted, produced, and directed weekly podcast episodes and video series; managed TikTok Ads and Meta Ads for the entire group (12 entities).

Lead Marketing & Brand | Founder & CEO at K Club Group

February 1, 2025 - Present

Develop and execute personal brands strategy across Instagram, TikTok, LinkedIn and podcast platforms. Create bilingual (French/English) educational and lifestyle content to position as a thought leader in Bali's real estate and hospitality space. Script, produce and direct weekly podcast episodes and video series. Manage TikTok Ads and Meta Ads for the group; oversee SEO-optimized blogs, newsletters and email funnels to drive organic and referral traffic.

Marketing Manager at Kibare Property Bali

December 1, 2023 - February 1, 2024

Lead and execute marketing campaigns focusing on premium investors. Manage digital lead generation through Meta and Google Ads; optimize UTMs; track lead capture performance and ROI decks; develop proposals and investor communications.

Marketing Manager at Luca's Restaurants

January 1, 2024 - January 1, 2025

Developed and elevated brand presence for a Melbourne-based restaurant group. Created bilingual educational and lifestyle content; scripted and produced weekly podcasts and video series; managed ad campaigns across Meta, Google and TikTok; coordinated content calendars and landing pages to support growth.