I'm Natasa Lazarevichage, a Senior UX/UI & Digital Designer with 10+ years of experience shaping end-to-end digital products, dashboards and brand identities. Based in The Hague, Netherlands, I lead design teams, drive brand strategy and deliver user-centered solutions for clients across SaaS, e-commerce and marketing. I thrive in collaborative environments, bridging product, design and business goals. I enjoy mentoring teams and turning insights into elegant, impactful design solutions for brands like O'Neill, Martin Garrix and Filling Pieces.

Natasa Lazarevic-Hage

I'm Natasa Lazarevichage, a Senior UX/UI & Digital Designer with 10+ years of experience shaping end-to-end digital products, dashboards and brand identities. Based in The Hague, Netherlands, I lead design teams, drive brand strategy and deliver user-centered solutions for clients across SaaS, e-commerce and marketing. I thrive in collaborative environments, bridging product, design and business goals. I enjoy mentoring teams and turning insights into elegant, impactful design solutions for brands like O'Neill, Martin Garrix and Filling Pieces.

Available to hire

I’m Natasa Lazarevichage, a Senior UX/UI & Digital Designer with 10+ years of experience shaping end-to-end digital products, dashboards and brand identities. Based in The Hague, Netherlands, I lead design teams, drive brand strategy and deliver user-centered solutions for clients across SaaS, e-commerce and marketing.

I thrive in collaborative environments, bridging product, design and business goals. I enjoy mentoring teams and turning insights into elegant, impactful design solutions for brands like O’Neill, Martin Garrix and Filling Pieces.

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Language

Dutch
Advanced
English
Fluent
Serbian
Advanced

Work Experience

Senior UX/UI & Digital Designer – Lead Product Designer at NATASA DESIGNS
October 1, 2025 - Present
Self-employed design practice focusing on product design, coaching and management of the design team, brand strategy, dashboard design, UX/UI, UX research, and presentation design for clients such as Uber, Nestle and Generali. Senior Product Designer for Victoria-ID (client of Epiphany) with stakeholder management, SaaS design, dashboard design, mobile app design, UX/UI, brand design, web design, and marketing materials.
Senior UX/UI Designer at EPIPHANY RBC
January 1, 2022 - March 1, 2024
Research and consultancy agency focusing on Brand Preference, Consumer Connection & Design Thinking.
E-commerce UX/UI & Visual Designer at CODE
October 1, 2018 - October 1, 2021
A Shopify Plus agency specialized in e-commerce and web design – end-to-end design and implementation within Shopify framework for clients such as O'Neill, Martin Garrix and Filling Pieces; served as liaison between clients, management and development.
Senior Graphic Designer at SARGON CREATIVE MEDIA
July 1, 2017 - June 1, 2018
Art direction of overall design output, brand design and brand strategy; web design, packaging design, illustration; ensured UX & UI standards and managed the design team.
Senior Lead Designer at DABSET SALES FUNNEL
August 1, 2013 - February 1, 2017
Leading and supporting the design team, sales pages design, art direction of overall design output, web design templates, managing client expectations, liaison with management and development.
Freelance Graphic & Web Designer; Pinterest Marketing Manager; Children's Book Illustrator at PREVIOUS EXPERIENCE (Remote)
October 1, 2011 - September 1, 2016
Freelance graphic & web design; Pinterest marketing management; illustration work for children's books.

Education

Bachelor's degree in Graphic Design at School of Fine and Applied Arts
January 1, 2010 - January 1, 2013
High School Diploma (Packaging Design) at High School of Design
January 1, 2006 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services