Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Natasha Bali, a multidisciplinary designer with 10 years of experience creating compelling corporate brand identities across print, digital, social, and environmental design. I enjoy crafting creative solutions for 360 campaigns and mentoring junior designers to help teams thrive. Collaboration is key for me, and I've worked closely with cross-functional teams to bring ideas to life. Currently, I design for Amazon Fresh and Whole Foods Market, managing global marketing collateral and digital assets while ensuring brand consistency. My passion lies in combining design with practical production expertise, from packaging mechanicals to pre-press processes, always aiming for impactful and efficient results.…Hi, I'm Natasha Bali, a multidisciplinary designer with 10 years of experience creating compelling corporate brand identities across print, digital, social, and environmental design. I enjoy crafting creative solutions for 360 campaigns and mentoring junior designers to help teams thrive. Collaboration is key for me, and I've worked closely with cross-functional teams to bring ideas to life. Currently, I design for Amazon Fresh and Whole Foods Market, managing global marketing collateral and digital assets while ensuring brand consistency. My passion lies in combining design with practical production expertise, from packaging mechanicals to pre-press processes, always aiming for impactful and efficient results.

Natasha Bali

Graphic Designer, Photographer, Art Director, +3





Hi, I'm Natasha Bali, a multidisciplinary designer with 10 years of experience creating compelling corporate brand identities across print, digital, social, and environmental design. I enjoy crafting creative solutions for 360 campaigns and mentoring junior designers to help teams thrive. Collaboration is key for me, and I've worked closely with cross-functional teams to bring ideas to life. Currently, I design for Amazon Fresh and Whole Foods Market, managing global marketing collateral and digital assets while ensuring brand consistency. My passion lies in combining design with practical production expertise, from packaging mechanicals to pre-press processes, always aiming for impactful and efficient results.…Hi, I'm Natasha Bali, a multidisciplinary designer with 10 years of experience creating compelling corporate brand identities across print, digital, social, and environmental design. I enjoy crafting creative solutions for 360 campaigns and mentoring junior designers to help teams thrive. Collaboration is key for me, and I've worked closely with cross-functional teams to bring ideas to life. Currently, I design for Amazon Fresh and Whole Foods Market, managing global marketing collateral and digital assets while ensuring brand consistency. My passion lies in combining design with practical production expertise, from packaging mechanicals to pre-press processes, always aiming for impactful and efficient results.

Available to hire

Hi, I’m Natasha Bali, a multidisciplinary designer with 10 years of experience creating compelling corporate brand identities across print, digital, social, and environmental design. I enjoy crafting creative solutions for 360 campaigns and mentoring junior designers to help teams thrive. Collaboration is key for me, and I’ve worked closely with cross-functional teams to bring ideas to life.

Currently, I design for Amazon Fresh and Whole Foods Market, managing global marketing collateral and digital assets while ensuring brand consistency. My passion lies in combining design with practical production expertise, from packaging mechanicals to pre-press processes, always aiming for impactful and efficient results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Global Graphic Designer at Amazon Fresh and Whole Foods Market

June 1, 2023 - June 6, 2024

Designed and managed print production of global marketing collateral in alignment with brand guidelines, including in-store signage, promos, external ads, OOH, and magazine publications. Ensured accurate dielines, color consistency, and packaging mechanicals for print production. Created hundreds of digital assets for Amazon.com homepage, email, paid media, and in-store use. Developed social media assets for Amazon Fresh rebranding and promotional campaigns. Mentored junior designers by providing training guides and creative direction. Collaborated with in-store, global creative, production teams, and vendors while troubleshooting inconsistencies and managing seasonal campaign assets.

Senior Designer & Photographer at Whole Foods Market

January 1, 2019 - May 1, 2023

Designed and managed print production for store openings, renovations, and relocations across multiple regions. Served as liaison with print vendors, managing pre-press reviews and solving technical challenges. Led regional out-of-home design for billboards, transit stations, emails, paid media, and social assets. Photographed store events and product photography for the Local Supplier program. Developed web and social media campaign assets. Led design and management for Community Giving and Product Discovery programs. Managed store ordering inventory with proper print specs and conducted project management via Adobe Workfront. Directed other designers, trained colleagues, and brought photography in-house resulting in cost savings and increased sales through promotional display innovations.

Regional Graphic Design Specialist at Whole Foods Market

October 1, 2017 - June 1, 2018

Gained expertise in pre-press processes including color spaces, Pantone matching, dielines, and printing techniques. Managed production of print collateral to support marketing initiatives. Worked on culinary branding and menu photoshoots. Supported new store openings with design and photography. Recruited and trained Store Graphic Artists, led meetings, and managed seasonal and promotional communications. Provided creative direction to graphic artists and freelancer team.

Store Graphic Artist at Whole Foods Market

May 1, 2014 - October 1, 2017

Hand illustrated over 250 boards for seasonal promotions and events. Managed and executed creative requests from marketing, product, and in-store teams. Fabricated and installed large-scale signage and window clings using wide-format plotter printers. Managed budget and inventory for internal design shop supplies.

Freelance Graphic Designer & Photographer at Multiple Clients

January 1, 2018 - June 6, 2024

Provided graphic design and photography services to clients such as Pierre Fabre Pharmaceuticals (packaging), The Harvard Club of NYC (photography), Vitality Extracts (web and packaging), Purposeful Play Pediatrics (playbook development), The Bleu Studio (wedding photography), and That Mortgage Group (logo and branding).