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Brand and marketing strategist specializing in personal brands, wellness, and lifestyle companies. I help founders and creators translate their ideas into content, positioning, and digital experiences that actually convert. From content strategy to UGC and brand storytelling, I focus on work that feels aligned and performs.…

Natasha Maxwell

Brand Strategist, Marketing Strategist, Content Strategist, +4

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Brand and marketing strategist specializing in personal brands, wellness, and lifestyle companies. I help founders and creators translate their ideas into content, positioning, and digital experiences that actually convert. From content strategy to UGC and brand storytelling, I focus on work that feels aligned and performs.…

Available to hire

Brand and marketing strategist specializing in personal brands, wellness, and lifestyle companies. I help founders and creators translate their ideas into content, positioning, and digital experiences that actually convert. From content strategy to UGC and brand storytelling, I focus on work that feels aligned and performs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Consultant at The Maxwell Method

January 1, 2017 - Present

Lead brand strategy, content development, and digital growth for wellness, lifestyle, and founder-led brands. Built go-to-market frameworks and AI-powered content systems; increased engagement by 25-60% MoM; grew 20K+ monthly views for emerging creators and 200K-500K views across TikTok, Instagram, YouTube; produced UGC and educational video content; improved site engagement by 35% and reduced launch timelines by 2–4 weeks; advised on pricing and product architecture; supported six-figure launches and improved recurring revenue by 10–25%.

Head of Marketing at Novus Anti-Aging Center

January 1, 2024 - September 1, 2025

Lead marketing for a high-growth anti-aging and sexual-wellness clinic generating ~$300K monthly revenue, expanding its digital footprint and launching new product revenue streams.

Brand Content Strategist at Viome

January 1, 2022 - March 1, 2023

Contracted during Viome’s Series C growth phase to align marketing strategy with product expansion and scientific storytelling. Created content frameworks that drove attendance and engagement for Viome’s educational Zoom events and webinars; increased Pinterest engagement 338%, driving traffic to Viome’s blog and product pages; supported marketing initiatives contributing to Viome’s year-over-year growth toward $100M.

Digital Content & Influencer Marketing Specialist at The Shelf

January 1, 2022 - November 1, 2024

Executed performance-driven influencer and video campaigns for national consumer and wellness brands. Produced data-driven short-form video content that boosted client lead generation by 30% QoQ; optimized campaign creative and messaging to increase video retention by 22% and ROI; supported influencer partnerships and product launches; contributed to campaigns for a high-growth influencer-marketing firm generating ~$15M in annual revenue, working across client portfolios including Fortune 500 and emerging wellness brands.

Fitness & Nutrition Coach at Equinox Sports Club

August 1, 2014 - December 1, 2021

Delivered data-driven wellness programs and mentored trainers on communication and differentiation. Generated $1M+ in personal-training revenue and hosted in-person wellness events; served as Mentor of the Year (2019) for coaching excellence and leadership development.

Flagship Brand Manager at Schurman Retail Group

January 1, 2012 - February 1, 2014

Promoted accessories and stationery brands through client events, social media, and visual merchandising; exceeded sales targets by 10% on average; strengthened brand awareness through community events and partnerships.

Area Brand Manager at Fossil Inc.

February 1, 2006 - October 1, 2010

Managed regional marketing, merchandising, and product launch execution for Fossil and licensed watch and accessory brands across a $6M territory. Coordinated seasonal product rollouts and visual-merchandising campaigns for 20+ retailers; improved sell-through rates by 15% YoY; developed training guides and in-store content; collaborated with product, analytics, and PR teams; contributed to incremental revenue growth.