I am a cross-functional marketing professional with experience in fields as diverse as healthcare, data analytics, finance, and higher education. Below are some of my areas of expertise: ● Media Relations and Communications – managing web content, internal and external newsletters, award nominations, news articles, blogs, print materials, infographics and marketing calendars ● Marketing and Branding - planning and executing digital marketing campaigns for target market through a wide variety of marketing materials, both for internal and external use ● Social Media Management – creating graphics and copy for multiple social media platforms ● Email Marketing – writing and managing of various email campaigns for clients, both B2B and B2C ● Event Management – marketing and executing a variety of events for stakeholders ● Customer Engagement and Market Research – composing market and data analysis to determine strategic next steps ● UX Design – optimizing user experience through software and web design

Natasha Poley

I am a cross-functional marketing professional with experience in fields as diverse as healthcare, data analytics, finance, and higher education. Below are some of my areas of expertise: ● Media Relations and Communications – managing web content, internal and external newsletters, award nominations, news articles, blogs, print materials, infographics and marketing calendars ● Marketing and Branding - planning and executing digital marketing campaigns for target market through a wide variety of marketing materials, both for internal and external use ● Social Media Management – creating graphics and copy for multiple social media platforms ● Email Marketing – writing and managing of various email campaigns for clients, both B2B and B2C ● Event Management – marketing and executing a variety of events for stakeholders ● Customer Engagement and Market Research – composing market and data analysis to determine strategic next steps ● UX Design – optimizing user experience through software and web design

Available to hire

I am a cross-functional marketing professional with experience in fields as diverse as healthcare, data analytics, finance, and higher education. Below are some of my areas of expertise:
● Media Relations and Communications – managing web content, internal and external newsletters, award nominations, news articles, blogs, print materials, infographics and marketing calendars
● Marketing and Branding - planning and executing digital marketing campaigns for target market through a wide variety of marketing materials, both for internal and external use
● Social Media Management – creating graphics and copy for multiple social media platforms
● Email Marketing – writing and managing of various email campaigns for clients, both B2B and B2C
● Event Management – marketing and executing a variety of events for stakeholders
● Customer Engagement and Market Research – composing market and data analysis to determine strategic next steps
● UX Design – optimizing user experience through software and web design

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Communications & Outreach Officer at University of Waterloo
January 1, 2025 - October 15, 2025
Led marketing for 70+ events, including keynote presentations, trainings, symposiums, student activities, and stakeholder cafés. Managed event, digital, and print marketing via a marketing calendar; authored departmental website content, emails, press releases, presentations, webinars, photography, and videography; improved reach by over 50% year over year through content and UX enhancements; designed 100+ graphic print and digital ads; authored 12+ award nomination letters.
Content Marketing Associate at Caddle
January 1, 2024 - October 15, 2025
Planned and executed 20+ digital marketing campaigns (organic and paid) to increase brand awareness; boosted customer engagement by over 60%; increased social posting frequency to 4 days/week; performed competitive analyses to shape strategy; published weekly webinars, blog posts, reports, and newsletters; hosted monthly webinars generating leads and renewed engagement.
Marketing Associate at The Stevens Company
January 1, 2023 - October 15, 2025
Proposed actionable market recommendations to 20+ clients (including major healthcare brands) generating 20M+ in annual revenues; maintained monthly marketing calendar; led social media strategy, client communications, and ICP development; established 10+ marketing processes; produced cost comparisons, product promotions, and launch collateral.
Marketing Specialist Co-op at CENTOGENE
January 1, 2019 - October 15, 2025
Strengthened social media presence (25%+ follower growth across LinkedIn, X, Facebook, and Instagram) targeting Europe and US with organic and paid campaigns; led 12+ marketing campaigns for pharmaceutical conferences and biotechnology products addressing rare aging brain disorders.
Communications Marketing Co-op at Northbridge Financial
January 1, 2019 - October 15, 2025
Implemented internal weekly communications and rolled out MS Teams for 1500+ employees; expanded and managed the annual communications plan; authored 50+ intranet/newsletter articles and IT communications.
Marketing Analyst Co-op at Elucid Labs
January 1, 2018 - Present
Built brand positioning through market research and competitor analysis in the medical device space; established branded social media accounts; designed software interface and website for optimized user experience.
Marketing and Communications Co-op at Manulife Financial
January 1, 2017 - Present
Generated 100+ internal communications and digital media for office events, quarterly newsletters, blog posts, and programs; promoted the Success Profile and Strategic Workstreams; fostered cross-team engagement as a strategic liaison.
Commercial Operations Co-op at Mint Pharmaceuticals
January 1, 2017 - Present
Coordinated external marketing content, managed the budget, analyzed market shortages and expense reports, created visual aids, coordinated events, and updated molecule information as needed.

Education

B.Sc in Biotechnology and Business at University of Waterloo
January 11, 2030 - October 15, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Education, Life Sciences, Media & Entertainment, Professional Services