I help small businesses and entrepreneurs turn “clicks with no results” into leads and sales by fixing what most campaigns miss: alignment. That includes the creative — because ads don’t work without strong short-form videos. I film/edit/produce Reels, TikToks, Shorts, and ad variations optimized for retention and conversions (hooks, pacing, captions, structure). If you’re getting traffic but not conversions, it’s rarely the algorithm. It’s usually: • the offer (unclear or not compelling) • the ad angle + creative (wrong message for the audience) • the post-click experience (landing page / lead form / follow-up) I run Express Ad Audits (48h) with a clear diagnosis, priority fixes, and ready-to-test angles + copy. Based in Canada — remote-friendly.…

Natacha.strategy

PRO
5.0 (1 review)

I help small businesses and entrepreneurs turn “clicks with no results” into leads and sales by fixing what most campaigns miss: alignment. That includes the creative — because ads don’t work without strong short-form videos. I film/edit/produce Reels, TikToks, Shorts, and ad variations optimized for retention and conversions (hooks, pacing, captions, structure). If you’re getting traffic but not conversions, it’s rarely the algorithm. It’s usually: • the offer (unclear or not compelling) • the ad angle + creative (wrong message for the audience) • the post-click experience (landing page / lead form / follow-up) I run Express Ad Audits (48h) with a clear diagnosis, priority fixes, and ready-to-test angles + copy. Based in Canada — remote-friendly.…

Available to hire

I help small businesses and entrepreneurs turn “clicks with no results” into leads and sales by fixing what most campaigns miss: alignment.

That includes the creative — because ads don’t work without strong short-form videos.
I film/edit/produce Reels, TikToks, Shorts, and ad variations optimized for retention and conversions (hooks, pacing, captions, structure).

If you’re getting traffic but not conversions, it’s rarely the algorithm. It’s usually:
• the offer (unclear or not compelling)
• the ad angle + creative (wrong message for the audience)
• the post-click experience (landing page / lead form / follow-up)

I run Express Ad Audits (48h) with a clear diagnosis, priority fixes, and ready-to-test angles + copy.

Based in Canada — remote-friendly.

See more

Language

French
Fluent
English
Fluent

Work Experience

Freelance Marketing & Growth Strategist at Self-Employed (Freelance)
December 30, 2025 - Present

Education

Social Media & Video Content Creation (Self-Directed Training) at Independent / Online Learning
January 1, 2024 - February 3, 2026
Hands-on training in short-form content strategy, filming, editing workflows, hooks, and ad creatives for Instagram, TikTok, Facebook, and YouTube.
Master’s Degree — Mental Health & Social Services Organization at Teluq University
November 1, 2022 - December 1, 2024

Qualifications

Social Media Marketing & Short-Form Video Editing
November 1, 2023 - February 3, 2026
Hands-on training in short-form content strategy and production: scripting/hooks, filming, CapCut editing workflows, captions, pacing, and platform formatting for Instagram, TikTok, Facebook, and YouTube. Focus on creating scroll-stopping creatives that drive clicks and conversions.
Meta Ads (Facebook & Instagram) — Campaign Strategy & Creative Optimization
February 1, 2022 - February 3, 2026
Training in Facebook/Instagram ads fundamentals: campaign structure, targeting basics, ad creative angles, copywriting, lead forms, and post-click alignment (offer + ad + landing/follow-up). Focus on diagnosing why campaigns get clicks but don’t generate leads.

Industry Experience

Professional Services, Media & Entertainment, Real Estate & Construction
    uniE608 How I Turn Raw Footage Into High-Impact Content
    High-converting short-form ad optimized for Meta platforms (Facebook & Instagram). Features a compelling hook, seamless transitions, engaging subtitles, before/after proof of concept, and a direct response CTA driving Messenger conversations. Vertical 9:16 format. videoediting videoads metaads reelsediting shortformvideo contentcreation socialmediaads beforeafter videoeditor messengermarketing…
    paper Natacha Petit — Social Media Carousel (Design + Typography)
    Instagram carousel intro slide created for Natacha Petit (parenting/children’s anxiety content). I designed the layout and typography, selected the color palette, and produced the visual using an AI-assisted image workflow, then finalized the design for social media in a clean, readable format. What I handled: Concept + message structure (intro slide) AI-assisted image generation (photo-style visual) Layout, typography, and visual hierarchy Social-ready export (vertical 9:16) graphicdesign socialmediadesign carouseldesign contentdesign canvadesign visualidentity typography aidesign aicontent contentcreation branddesign marketingdesign…
    uniE608 Unidentified Species | Field Log Series (Concept + Script + Edit)
    Unidentified Species is a fictional found-footage exploration series designed to feel real, tense, and cinematic. For this Field Log episode, I led the creative execution end-to-end: concept/story structure, script direction, and final edit for short-form platforms. What I handled: Concept + narrative structure (hook → escalation → reveal) Script direction (voiceover/text beats) Editing (pacing, suspense rhythm, transitions) Sound design (atmosphere, impacts, tension) Color grade + texture (gritty found-footage look) 9:16 export optimized for Shorts/Reels/TikTok videoediting videoeditor shortformvideo youtubeshorts reelsediting tiktokediting foundfootage horrorstories thrillercontent storytelling sounddesign colorgrading cinematicedit contentcreation thumbnaildesign…
    uniE608 MF Morin Construction | Social Media Reel (Concept + Filming + Edit)
    Short-form social media Reel created for MF Morin Construction (construction/concrete services). I produced the content end-to-end: I developed the idea, wrote the script, filmed the footage, and edited the final Reel for organic social media. What I handled: Concept development & creative direction (hook + structure) Scriptwriting (on-screen text / voiceover direction) Filming (capturing the footage on location) Editing (pacing, cuts, captions/subtitles, sound cleanup, formatting) Export optimized for Instagram Reels, Facebook, TikTok, and YouTube Shorts (9:16) This project highlights my ability to turn real on-site footage into clear, engaging short-form content that fits a brand’s tone and audience. videoediting videoeditor reelsediting shortformvideo socialmediareels contentcreator scriptwriting filming storytelling capcut premierepro contentstrategy…
    uniE608 Social Media Ad Video – CoolShaping (AI-Generated Content)
    This project is a promotional short-form video created for CoolShaping, a medical aesthetic clinic specializing in body contouring. I handled the entire creative process: – Concept and marketing angle – AI-generated visuals – Video structure and pacing for social media – Branding integration (colors, logo, messaging) The goal was to create a clean, modern, and trustworthy ad optimized for Facebook and Instagram, designed to stop the scroll and highlight non-invasive body contouring solutions. This project demonstrates my ability to combine marketing strategy, AI tools, and visual storytelling to create high-converting social media content.…
    uniE621 Unidentified Species HQ — Short-Form Mystery Series (YouTube Shorts)
    Project: Unidentified Species HQ (YouTube Shorts) I create a short-form mystery series where an explorer investigates “realistic” unknown species across different countries. What I did: concept development, hook writing, scripting, filming/asset creation, CapCut editing, subtitles, sound design, and final delivery for YouTube Shorts (repurposable for TikTok/Instagram Reels). Focus: retention-first pacing (fast hook, story progression, reveal structure), clean captions, and immersive audio. Deliverables (example): 3–10 shorts per series 1 hook + script per video CapCut edit + subtitles + sound design VideoEditing ShortFormVideo YouTubeShorts ContentCreation SocialMediaContent CapCut VideoEditor Storytelling Scriptwriting SoundDesign ContentStrategy TikTokVideos…
    uniE621 SoftPaws ASMR — Cozy Ferret Shorts (Concept + Editing)
    SoftPaws ASMR is a short-form animal ASMR series designed for retention and repeat views. I handle the full creative + production pipeline end-to-end: concept development, AI-assisted image/video generation, editing, subtitles, and sound design. What I do on this project: Short-form concept & repeatable series format (hooks + structure) AI image generation and asset creation (prompting + iterations) AI video generation (scene creation + variations) Editing workflow (CapCut / short-form pacing) Subtitles & on-screen text for retention Sound design / audio cleanup for a clean ASMR feel Thumbnail/cover selection optimized for Shorts/Reels/TikTok Tools: CapCut + AI creative tools (image/video generation). Platforms: YouTube Shorts, TikTok, Instagram Reels. AIContentCreation AIVideo AIGenerated GenerativeAI PromptEngineering VideoEditing CapCut SoundDesign ShortFormVideo ASMR YouTubeShorts ContentCreation…