Hello! I’m Natalie De Groot, a digital fashion designer blending human creativity with artificial intelligence to redefine style. I craft captivating visual experiences and cohesive brand identities across clothing, accessories, and related products, pushing creative boundaries while staying grounded in craft and wearability. Based in Los Angeles, I lead cross‑functional design teams, translating mood boards and concepts into execution-ready collections. I collaborate with pattern makers, suppliers, and production teams to deliver seasonally cohesive lines that fuse technology and fashion, shaping the industry’s future with a distinctive, one‑of‑a‑kind vision.…

Natalie De Groot

Hello! I’m Natalie De Groot, a digital fashion designer blending human creativity with artificial intelligence to redefine style. I craft captivating visual experiences and cohesive brand identities across clothing, accessories, and related products, pushing creative boundaries while staying grounded in craft and wearability. Based in Los Angeles, I lead cross‑functional design teams, translating mood boards and concepts into execution-ready collections. I collaborate with pattern makers, suppliers, and production teams to deliver seasonally cohesive lines that fuse technology and fashion, shaping the industry’s future with a distinctive, one‑of‑a‑kind vision.…

Available to hire

Hello! I’m Natalie De Groot, a digital fashion designer blending human creativity with artificial intelligence to redefine style. I craft captivating visual experiences and cohesive brand identities across clothing, accessories, and related products, pushing creative boundaries while staying grounded in craft and wearability.

Based in Los Angeles, I lead cross‑functional design teams, translating mood boards and concepts into execution-ready collections. I collaborate with pattern makers, suppliers, and production teams to deliver seasonally cohesive lines that fuse technology and fashion, shaping the industry’s future with a distinctive, one‑of‑a‑kind vision.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Digital Fashion Designer at Independent / Los Angeles
January 1, 2020 - Present
Specialize in crafting captivating visual experiences across fashion categories; leverage AI tools to push creative boundaries; build cohesive brand identities, mood boards, and directional design across products.
Consultant at Le Super Be
January 1, 2019 - January 1, 2020
Directed design direction and integrated innovative processes; contributed to seasonal lines, lookbooks, and brand identity during consultancy.
Design Director at Tart Collection
January 1, 2016 - January 1, 2019
Collaborated on seasonal direction and entire collection development; led product design processes, including mood boards, sketching to execution; aligned with brand aesthetics and seasonality.
Design Director at Planet Blue
January 1, 2016 - January 1, 2018
Researched seasonal themes, created mood boards, and collaborated with the Creative Director to translate concepts into market-ready designs; steered design direction for multiple product categories.
Design Director at NAT + J
January 1, 2013 - January 1, 2016
Directed conceptual development of line directions; led sketching, fabric selection, vendor collaboration, and prototype development; created line plans and cohesive seasonal collections; maintained supplier relationships.
Design Director at Red Haute
January 1, 2009 - January 1, 2012
Researched outside materials and colors; created seasonal color palettes; oversaw line development; collaborated with pattern makers and sample makers to bring concepts to life.
Design Director at California
January 1, 2005 - January 1, 2009
Set overall direction in conceptual development of all product lines; fully responsible for managing staff and the end-to-end product design process; selected, trained, and led design staff; coordinated with production and sourcing to ensure timely delivery.

Education

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Qualifications

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Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services, Other