Available to hire
I’m a results-driven marketing leader with extensive experience building and scaling digital marketing programs across global multi-channel environments. I specialize in turning data and experimentation into measurable revenue growth, optimizing ROAS, and expanding in-house capabilities to drive efficiency.
I collaborate cross-functionally with analytics, creative, and engineering teams to design structured testing, allocate budgets, and manage vendor relationships that support scalable marketing operations and sustainable business impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Manager, Digital Marketing at Levi Strauss & Co. (Dockers and Levi’s brands)
April 30, 2024 - January 31, 2026Directed paid digital ecosystem across search, social, display, and affiliate channels for DTC and wholesale business lines. Led strategic planning, budgeting, execution, and performance optimization initiatives across brand and performance marketing. Oversaw in-house team development, agency transition, and operational workflows to elevate campaign effectiveness. Collaborated cross-functionally with analytics, creative, and web teams to refine targeting, attribution, and tracking frameworks. Managed vendor sourcing, contract negotiations, and ongoing partnerships to support scalable marketing operations. Drove structured experimentation agendas using advanced testing methodologies to improve marketing efficiency and decision-making.
Account Director at 3Q Digital
January 1, 2020 - January 1, 2022Oversaw Facebook’s global app install program; media strategy, testing, budgeting and forecasting; managed an annual budget over $500 million across thousands of campaigns in 180+ countries; executed test-and-learn agenda with rigor; managed a team of up to 12; designed training curricula and team structure.
Senior Media Analyst at VaynerMedia
December 31, 2017 - December 31, 2018Managed paid media campaigns across search, social, and programmatic platforms for diverse client portfolios spanning multiple industries. Executed media buying, campaign optimization, and performance analysis to support client acquisition and engagement objectives. Collaborated with internal teams to align campaign execution with broader marketing strategies. Applied platform expertise to refine targeting, bidding strategies, and budget allocation. Contributed to campaign reporting and insights generation to inform ongoing optimization efforts.
Email Marketing Specialist at Society6
January 1, 2017 - January 1, 2017Digital Marketing Specialist at Google
January 1, 2016 - January 1, 2016Customer Success Associate at Woopra
January 1, 2015 - January 1, 2015Growth Team Associate at Playpass Sports
December 30, 2013 - December 30, 2013Senior Manager, Digital Marketing at Levi Strauss & Co
January 1, 2024 - January 1, 2026Directed paid digital ecosystem across search, social, display, and affiliate channels for DTC and wholesale; led in-house team development, agency transition, and operational workflows to elevate campaign effectiveness; collaborated cross-functionally with analytics, creative, and web teams; managed vendor sourcing and partnerships to support scalable marketing operations; drove structured experimentation and test framework to optimize performance.
Manager, Digital Marketing at Levi Strauss & Co
January 1, 2022 - January 1, 2024Led paid digital marketing initiatives and performance optimization; oversaw budgeting and planning; contributed to brand marketing strategies for Levi's line.
Senior Media Analyst at VaynerMedia
January 1, 2018 - January 1, 2019Managed paid media campaigns across search, social, and programmatic platforms for diverse client portfolios; delivered media buying, optimization, and performance analytics to support client acquisition and engagement objectives.
Education
Bachelor of Arts in Sport Management at University of Michigan, Ann Arbor
September 1, 2010 - May 1, 2014Bachelor of Arts in Sport Management, Minor in Economics at University of Michigan, Ann Arbor
January 11, 2030 - April 28, 2026Qualifications
Facebook Blueprint Certification
January 11, 2030 - April 20, 2026Google Ads Certifications (Search, Display, Shopping, Video & Mobile)
January 11, 2030 - April 20, 2026Google Analytics Individual Qualification
January 11, 2030 - April 20, 2026Marketo Certification
January 11, 2030 - April 20, 2026Snapchat Ads Certification
January 11, 2030 - April 20, 2026TikTok Ads Certification
January 11, 2030 - April 20, 2026Pinterest Ads Certification
January 11, 2030 - April 20, 2026The Trade Desk Certification
January 11, 2030 - April 20, 2026DV360 Certification
January 11, 2030 - April 20, 2026Adobe Analytics Certification
January 11, 2030 - April 20, 2026Facebook Blueprint
January 11, 2030 - April 28, 2026Google Ads - Search
January 11, 2030 - April 28, 2026Google Ads - Display
January 11, 2030 - April 28, 2026Google Ads - Shopping
January 11, 2030 - April 28, 2026Google Ads - Video
January 11, 2030 - April 28, 2026Google Ads - Mobile
January 11, 2030 - April 28, 2026Google Analytics Individual Qualification
January 11, 2030 - April 28, 2026Industry Experience
Software & Internet, Media & Entertainment, Retail, Wholesale & Distribution, Professional Services, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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