I have worked in a number of different roles, all pertaining to digital marketing, that have given me valuable perspective to create successful marketing plans, and the hands-on experience to execute them. I have worked for multiple brands in-house and worked for multiple agencies. As I’ve progressed into managerial and leadership positions, I’ve never lost my technical knowledge of advertising platforms; I’ve trained new media teams in my last two roles and still get into the platforms regularly.
When it comes to strategy and creating media plans, I have plenty of experience. I’ve developed plans for brands like Levi’s, Dockers, Facebook, Johnson & Johnson, Mint Mobile, FOX, and more. I have deep knowledge of audience targeting capabilities across popular channels and I’m familiar with developing an audience strategy to reach potential customers. I’ve worked with creative teams on developing assets and content strategy. I have experience with forecasting and looking at cost per results across different budget levels to create marginal return curves. No matter what the business or what the goal, I’m capable of producing a media plan to best achieve that goal.
I also have the technical experience to execute campaigns, set up new ad accounts, use analytics platforms, create tracking tags, etc. I have bought media on every major self-service ad platform: Google, Microsoft, Meta, TikTok, Snapchat, Pinterest, DV360, TTD, etc. I’m proficient with Google and Adobe Analytics, and familiar with various email service providers and marketing automation softwares. I frequently use Google Tag Manager and work with web teams to create new tags and tracking capabilities. I have my own templates and playbook for reporting and campaign management that I can use to quickly deploy my workflows and hit the ground running.
I thrive in an environment where I can move fast and be challenged by solving complex problems. I like to work on multiple projects simultaneously, and I strive to test, measure, and analyze everything as much as possible. That’s why I began taking online classes in data engineering and data analytics, so that I can know the capabilities, work with data teams, and even set up my own pipelines and use advanced data analytics techniques. I am getting proficient in using docker and python and GCP to build ETL pipelines, and using SQL and python to answer questions with the data.
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