I'm a content strategist and creative professional specializing in brand storytelling, social media management, and short-form content production. I've managed content ecosystems across personal brands, podcasts, local businesses, and creative campaigns. I'm skilled at combining strategy, visual storytelling, and audience engagement to create content that feels intentional, modern, and memorable. I'm passionate about helping brands build authority, strengthen their identity, and connect with their audience through impactful content.

Nathalee Arroyo

I'm a content strategist and creative professional specializing in brand storytelling, social media management, and short-form content production. I've managed content ecosystems across personal brands, podcasts, local businesses, and creative campaigns. I'm skilled at combining strategy, visual storytelling, and audience engagement to create content that feels intentional, modern, and memorable. I'm passionate about helping brands build authority, strengthen their identity, and connect with their audience through impactful content.

Available to hire

I’m a content strategist and creative professional specializing in brand storytelling, social media management, and short-form content production.

I’ve managed content ecosystems across personal brands, podcasts, local businesses, and creative campaigns. I’m skilled at combining strategy, visual storytelling, and audience engagement to create content that feels intentional, modern, and memorable. I’m passionate about helping brands build authority, strengthen their identity, and connect with their audience through impactful content.

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Experience Level

Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Data Intelligence Provider at Audience Genomics
July 1, 2024 - April 1, 2025
Provided data intelligence to support onboarding, content strategy, and platform adoption; supported social media planning and performance analysis.
Marketing & Advertising Intern at HubSpot x LinkedIn
March 1, 2024 - May 1, 2024
Supported LinkedIn marketing initiatives and reporting.

Education

MS in Business Analytics at Simon Business School
January 1, 2023 - January 1, 2024
BA in Business & Sociology at St. Lawrence University
January 1, 2023 - January 1, 2024

Qualifications

Audience Genomics Management (Education/Training)
January 11, 2030 - June 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet