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I'm Nathalie Bueza, a senior marketing executive with 7+ years of experience across Southeast Asia, Australia and Canada. I lead social media management, content strategy, employer branding, digital campaigns, e-commerce, and marketing operations for fast-growing brands. I thrive on turning strategic plans into executable, cross-channel campaigns that drive measurable results. I excel at managing multi-platform content calendars, briefing and guiding creative teams, crafting persuasive copy across formats, and analyzing campaign performance to optimize ROI. I bring strategic clarity and operational discipline to execution, ensuring brand voice stays consistent across channels and stakeholders.…I'm Nathalie Bueza, a senior marketing executive with 7+ years of experience across Southeast Asia, Australia and Canada. I lead social media management, content strategy, employer branding, digital campaigns, e-commerce, and marketing operations for fast-growing brands. I thrive on turning strategic plans into executable, cross-channel campaigns that drive measurable results. I excel at managing multi-platform content calendars, briefing and guiding creative teams, crafting persuasive copy across formats, and analyzing campaign performance to optimize ROI. I bring strategic clarity and operational discipline to execution, ensuring brand voice stays consistent across channels and stakeholders.

Nathalie Bueza

Content Strategist, Brand Strategist, Marketing Strategist, +3

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I'm Nathalie Bueza, a senior marketing executive with 7+ years of experience across Southeast Asia, Australia and Canada. I lead social media management, content strategy, employer branding, digital campaigns, e-commerce, and marketing operations for fast-growing brands. I thrive on turning strategic plans into executable, cross-channel campaigns that drive measurable results. I excel at managing multi-platform content calendars, briefing and guiding creative teams, crafting persuasive copy across formats, and analyzing campaign performance to optimize ROI. I bring strategic clarity and operational discipline to execution, ensuring brand voice stays consistent across channels and stakeholders.…I'm Nathalie Bueza, a senior marketing executive with 7+ years of experience across Southeast Asia, Australia and Canada. I lead social media management, content strategy, employer branding, digital campaigns, e-commerce, and marketing operations for fast-growing brands. I thrive on turning strategic plans into executable, cross-channel campaigns that drive measurable results. I excel at managing multi-platform content calendars, briefing and guiding creative teams, crafting persuasive copy across formats, and analyzing campaign performance to optimize ROI. I bring strategic clarity and operational discipline to execution, ensuring brand voice stays consistent across channels and stakeholders.

Available to hire

I’m Nathalie Bueza, a senior marketing executive with 7+ years of experience across Southeast Asia, Australia and Canada. I lead social media management, content strategy, employer branding, digital campaigns, e-commerce, and marketing operations for fast-growing brands. I thrive on turning strategic plans into executable, cross-channel campaigns that drive measurable results.

I excel at managing multi-platform content calendars, briefing and guiding creative teams, crafting persuasive copy across formats, and analyzing campaign performance to optimize ROI. I bring strategic clarity and operational discipline to execution, ensuring brand voice stays consistent across channels and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Fractional Chief Marketing Officer at Hook Strategy Studio

October 1, 2023 - Present

Lead full strategic marketing direction for multiple founder-led businesses across Southeast Asia, Australia and Canada as embedded Fractional CMO. Develop and manage corporate content strategies, messaging frameworks, and brand positioning; oversee content calendars across LinkedIn, Instagram and Facebook; brief and supervise contractors; craft persuasive copy across social, website, press releases and email; analyze campaign performance and deliver strategic reporting.

E-Business Supervisor at Davao Hardware Inc.

June 1, 2023 - February 29, 2024

Oversee online business presence, directing social media and e-commerce teams; shape brand messaging and online experience; manage content calendars and cross-functional briefs to ensure consistent, business-aligned output.

Digital Marketing Manager at Unboxed Pride

January 1, 2025 - April 30, 2026

Oversee digital marketing for an affirming psychology brand; manage SEO, digital campaigns, content production, and brand-consistent messaging; monitor performance and optimize ROI across channels.

Digital Marketing Specialist at Global Staff Network

March 1, 2024 - Present

Manage multi-channel digital campaigns, lead SEO initiatives, content writing, Google Ads and HubSpot CRM management; develop and execute multi-channel content strategies; deliver performance reporting and actionable insights.

Social Media & Marketing Manager at Carpet Cleaner Marketing Masters

May 1, 2024 - Present

Develop and execute organic marketing content across corporate social platforms; manage content calendar, email marketing, newsletters, and community engagement; design assets and coordinate scheduling across platforms; track growth and engagement.

Operations Manager at Park and Chill Resto Bar and Cafe

May 1, 2021 - July 31, 2023

Managed daily operations, optimized processes, and ensured resource efficiency to meet strategic objectives; led branding and marketing initiatives including social media management and promotional campaigns.

Web Content Writer at 2nd Chance Independent and Transitional Living

November 1, 2021 - July 31, 2022

Improved online presence through strategic content writing and social media management; created informative content to support online engagement and awareness.

Digital Content Manager at Vaxcen Bakuna Center

October 1, 2020 - May 31, 2022

Established online presence, increased brand visibility, and created image and video posts aligned with brand guidelines; organized content assets and ensured consistency across channels.

Provincial Marketing Director at Future of Advertising, Research and Technology

May 1, 2020 - May 31, 2022

Drove brand awareness and regional growth through geo-targeted, locally relevant content strategy and startup planning; coordinated marketing initiatives across provinces.

ESL Junior Teacher at 51 Talk

March 1, 2015 - June 30, 2017

Delivered engaging online English lessons, prepared students for assessments, and maintained high student engagement and progress.

ESL Teacher at Acadsoc Limited

November 1, 2018 - May 31, 2020

Provided online English instruction, tailored to student needs and learning styles; supported learner outcomes and classroom management.

Graphic Designer & Content Writer at Nolin BPO Services

January 1, 2012 - March 31, 2015

Created visual assets and written content to support marketing initiatives; contributed to multi-channel campaigns and brand storytelling.

Graphic Artist & Marketing Assistant at Funtasea Island / EL VI Amusement

January 1, 2011 - December 31, 2011

Designed marketing materials and supported promotional activities; contributed to branding and creative execution.