Nathan Probst

Drove year-over-year online engagement increases across LKQ brands on priority platforms with deadline-driven content creation (LinkedIn, Facebook, Instagram). Led in-house production of flagship video assets for the company’s annual global conference, saving $40,000+ versus third-party production. Reduced costs and increased efficiency by improving production and administrative workflows. Established and developed a centralized digital asset library to eliminate unnecessary production expenses.

Managed cross-department project delivery using Basecamp to keep SEO campaign work on time and within budget/scope. Improved client retention by providing on-the-ground expertise with live analysis of Google Search Console, Google Analytics, and Google Ads for organic (SEO) and paid (PPC) campaigns. Used Adobe Creative Suite to build web-design mockups and wireframes, aligned with conversion rate optimization best practices.

Analyzed internal weaknesses and developed/pitched a new position/department. Strategically planned and executed quarterly growth and development content marketing plans based on digital marketing analytics. Produced conversion-driven digital media using Adobe Creative Suite (Premiere Pro, After Effects, Lightroom, Photoshop, Audition, Media Encoder). Coordinated scheduling across departments to meet deadlines and ensured accurate/legal production verbiage. Introduced and implemented AI tools to improve creative workflow productivity, resource efficiency, and SEO.