I am a cross-platform designer with over 11 years of experience leading and delivering comprehensive design solutions. As Head of Design, I am passionate about driving design thinking, mentoring teams, and delivering transformative user experiences across digital platforms. My expertise in UI/UX, graphic design, and brand management has resulted in enhanced user engagement and client satisfaction. I enjoy working collaboratively and helping teams grow while creating impactful digital and brand experiences.…

Nathan Smith

I am a cross-platform designer with over 11 years of experience leading and delivering comprehensive design solutions. As Head of Design, I am passionate about driving design thinking, mentoring teams, and delivering transformative user experiences across digital platforms. My expertise in UI/UX, graphic design, and brand management has resulted in enhanced user engagement and client satisfaction. I enjoy working collaboratively and helping teams grow while creating impactful digital and brand experiences.…

Available to hire

I am a cross-platform designer with over 11 years of experience leading and delivering comprehensive design solutions. As Head of Design, I am passionate about driving design thinking, mentoring teams, and delivering transformative user experiences across digital platforms. My expertise in UI/UX, graphic design, and brand management has resulted in enhanced user engagement and client satisfaction. I enjoy working collaboratively and helping teams grow while creating impactful digital and brand experiences.

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Skills

Experience Level

Language

Afrikaans
Fluent
German
Fluent
English
Fluent

Work Experience

Head of Design at Literal Humans
December 31, 2024 - July 16, 2025
As the Head of Design, my role involves overseeing Website and Design client projects, engaging with a diverse range of businesses with unique web and design needs. My responsibilities encompass project management for tasks like comprehensive consumer website redesigns, updating conversion landing pages, and crafting specific UI components. Additionally, I lead the Design team, serving as both a project manager and supervisor for two designers. Responsibilities also include team management, UI & UX Design, Graphic & Digital Design, brand ambassador, and client relationship management.
Head of Design at Bindy Street
December 31, 2023 - July 16, 2025
At Bindy Street, responsible for creating world-class user experiences across the company's app and website projects for both Android and iOS platforms. Duties included ownership of features from conceptualization to execution and delivery, working with tech/marketing to align products across channels, executing management systems to streamline the design process in Agile environment, brand/design language management across app, website and social media, and mentoring/supporting the product/design team.
Freelance Creative Lead at QS - Quacquarelli Symonds
January 1, 2023 - Present
During my time as a freelancer at QS, my responsibilities revolve around crafting compelling marketing campaign designs and preparing comprehensive editorial report documents, including campaign design and editorial reports.
Lead Graphic Designer at Avado Learning
December 31, 2022 - July 16, 2025
As Lead Graphic Designer at Avado, I brought a creative and multifaceted approach to projects drawing on extensive experience in multimedia, marketing, product and design. Responsibilities included line managing the Graphic Design team, creating innovative marketing strategies and campaigns, overseeing company brand development and evolution, and quality assurance and control of all collateral.
Lead Digital & UI Designer at Enotria & Coe Wine Cellars
December 31, 2020 - July 16, 2025
Served as Lead Digital and UI Designer overseeing the creation of all digital assets for online collateral and websites. Also provided support to graphic design team on marketing collateral including website and responsive wireframing, event and exhibition collateral creation, and digital/marketing campaigns and editorial work.
Freelance Graphic Designer at Tin Cup Digital Marketing
December 31, 2018 - July 16, 2025
Oversaw online marketing campaigns, developed and executed social media year plans, created necessary assets to support campaigns, handled social media campaigns and digital marketing, and editorial work for company profiles.
Graphic & Digital Designer at GSDH Advertising
December 31, 2017 - July 16, 2025
Responsible for designing digital marketing campaigns for international clients, including Drive Now, Kofi Annan Foundation, Nokia, and Philips. Tasks involved digital marketing campaigns and editorial work, as well as client relationship and communications.

Education

Bachelor at City Varsity
January 1, 2014 - December 31, 2016
at Varsity College
January 1, 2013 - December 31, 2013

Qualifications

Short course in Copywriting for Brands
January 1, 2017 - December 31, 2017

Industry Experience

Education, Media & Entertainment, Gaming, Other, Professional Services, Consumer Goods

Skills

Experience Level