Hi, I’m Nathali Calderon Campos. I’m a detail-oriented marketing and brand design professional with fourteen years of experience across retail, fashion, health, and fitness. I specialize in brand strategy, data-driven marketing, and multichannel campaigns that build authentic connections and drive business growth. I love turning insights into creative content, product launches, and cohesive brand experiences across websites, social media, and packaging. I thrive in cross-functional teams and enjoy experimenting with new platforms and AI to stay ahead of industry trends and deliver measurable results. My goal is to elevate brand presence, optimize customer journeys, and contribute to sustainable business success through strategic thinking and creative execution.

Nathali Calderon Campos

Hi, I’m Nathali Calderon Campos. I’m a detail-oriented marketing and brand design professional with fourteen years of experience across retail, fashion, health, and fitness. I specialize in brand strategy, data-driven marketing, and multichannel campaigns that build authentic connections and drive business growth. I love turning insights into creative content, product launches, and cohesive brand experiences across websites, social media, and packaging. I thrive in cross-functional teams and enjoy experimenting with new platforms and AI to stay ahead of industry trends and deliver measurable results. My goal is to elevate brand presence, optimize customer journeys, and contribute to sustainable business success through strategic thinking and creative execution.

Available to hire

Hi, I’m Nathali Calderon Campos. I’m a detail-oriented marketing and brand design professional with fourteen years of experience across retail, fashion, health, and fitness. I specialize in brand strategy, data-driven marketing, and multichannel campaigns that build authentic connections and drive business growth. I love turning insights into creative content, product launches, and cohesive brand experiences across websites, social media, and packaging.

I thrive in cross-functional teams and enjoy experimenting with new platforms and AI to stay ahead of industry trends and deliver measurable results. My goal is to elevate brand presence, optimize customer journeys, and contribute to sustainable business success through strategic thinking and creative execution.

See more

Language

English
Advanced
Spanish; Castilian
Fluent
Norwegian
Beginner

Work Experience

Digital Marketing Manager at Stand Strong Arch LLC
August 31, 2024 - July 8, 2025
Led marketing strategies for social media, email, and website content. Created SEO-driven content for digital platforms, designed product packaging, and managed ads and website. Utilized copywriting, SEO, Klaviyo, Canva, Semrush, Google Analytics, Shopify, social media business suites, Trello, Click Bank for affiliate marketing, and Capcut.
Jewelry designer and digital design at CJ Company
May 31, 2023 - July 8, 2025
Designed the new earrings collection, revamped the brand image, conducted customer research, created the new product catalog, and managed social media content using Adobe Suite, Rhinoceros 3D, and Meta business tools.
Digital Marketing Coordinator at Plaza Las Americas
April 30, 2022 - July 8, 2025
Developed quarterly digital marketing plans, supported creative strategies for events, led design and development teams, created SEO-driven content, and generated reports. Used Meta business and Ads, Google Analytics, Figma, Slack, and Wordpress.
CEO - Product Designer and Marketing Strategist at Grupo Soul | Coco&Lima
May 31, 2019 - July 8, 2025
Led product design, marketing strategy, and social media management for four annual leather goods collections. Orchestrated photoshoots and managed website SEO. Utilized Mailchimp, Adobe Suite, Rhinoceros 3D, VRay, and Wordpress.
Digital Marketing Manager at Stand Strong Arch LLC
August 31, 2024 - August 6, 2025
Led marketing strategies for social media, email, and website content. Created SEO-driven content for digital platforms, designed product packaging, and managed ads and website. Utilized tools such as copywriting, SEO, Klaviyo, Canva, Semrush, Google Analytics, Shopify, social media business suites, Trello, Click Bank for affiliate marketing, and Capcut.
Jewelry Designer and Digital Design at CJ Company
May 31, 2023 - August 6, 2025
Designed new earring collections, revamped brand image, conducted customer research, created product catalog, and managed social media content. Utilized Adobe Suite, Rhinoceros 3D, and Meta Business tools.
Digital Marketing Coordinator at Plaza Las Americas
April 30, 2022 - August 6, 2025
Developed quarterly plans aligned with the company's digital marketing strategy. Supported administrative team with creative strategies for traditional and digital event campaigns. Led design and development team, created SEO-driven content, and generated reports. Used Meta Business and Ads, Google Analytics, trends, Figma, Slack, and Wordpress.
CEO - Product Designer and Marketing Strategist at Grupo Soul | Coco&Lima
May 31, 2019 - August 6, 2025
Led product design and marketing strategy for leather goods including designing four annual collections, orchestrating photoshoots, and managing website focused on SEO. Managed social media. Tools used include Mailchimp, Adobe Suite, Rhinoceros 3D, VRay, and Wordpress.
Chief Brand Manager at Raw1 Gear
November 1, 2024 - Present
I lead the brands’ strategies, ensuring consistent identity across all channels. I support product development, plan product launches, and execute seasonal campaigns. I guide content creation, optimize website experience, manage email marketing, and coordinate cross-functional teams to ensure cohesive, high-impact brand execution.
Digital Marketing Manager at Stand Strong Arch LLC
December 1, 2023 - August 1, 2024
Led marketing strategies for social media, email, and website content. Created SEO-driven content for digital platforms, designed product packaging, and managed ads and website.
Jewelry designer and digital design at CJ Company
November 1, 2022 - May 1, 2023
Designed the new earrings collection for girls, revamped the brand image, conducted customer research, created the new product catalog, and managed social media content.
Digital Marketing Coordinator at Plaza Las Americas
June 1, 2021 - April 1, 2022
Developed quarterly plans aligned with the company's digital marketing strategy, supported the administrative team with creative strategies for traditional and digital event campaigns, led the design and development team, created SEO-driven content, and generated reports for the administrative department.
CEO - Product Designer and Marketing Strategist at Grupo Soul | Coco&Lima
May 1, 2012 - May 1, 2019
Led Product Design, Marketing Strategy, and social media management. Designed four annual collections (leathergoods), orchestrated photoshoots, and managed the website with a focus on SEO.
Chief Brand Manager at Raww Gear
November 1, 2024 - Present
Lead brand strategy to ensure consistent identity across all channels; support product development, plan product launches, and execute seasonal campaigns; guide content creation, optimize website experience, manage email marketing, and coordinate cross-functional teams to ensure cohesive, high-impact brand execution.

Education

Bachelor of Industrial Design at Industrial University of Santander (UIS), Colombia
January 1, 2025 - December 31, 2025
Bachelor of Industrial Design at Industrial University of Santander (UIS), Colombia
January 1, 2021 - January 1, 2025
Footwear and leathergoods design and Production at SENA, Colombia
January 1, 2009 - August 6, 2025
Bachelor of Industrial Design at Industrial University of Santander (UIS), Colombia
January 11, 2030 - January 1, 2025
Fashion Design and Production at SENA, Colombia
January 11, 2030 - January 1, 2009
Bachelor of Industrial Design at Industrial University of Santander (UIS), Colombia
January 11, 2030 - January 1, 2026
Design and Production at SENA, Colombia
January 1, 2009 - January 1, 2009

Qualifications

Footwear and leathergoods design and Production
January 1, 2009 - December 31, 2009
Hubspot Marketing Digital
January 11, 2030 - July 8, 2025
Affiliate Marketing by Click Bank
January 11, 2030 - July 8, 2025
Google Data Analytics
January 11, 2030 - July 8, 2025
Hubspot Marketing Digital
January 11, 2030 - August 6, 2025
Affiliate Marketing by Click Bank
January 11, 2030 - August 6, 2025
Google Data Analytics
January 11, 2030 - August 6, 2025
HubSpot Marketing Certification
January 11, 2030 - February 2, 2026
Google Data Analytics Certificate
January 11, 2030 - February 2, 2026
Digital Affiliate Marketing - ClickBank
January 11, 2030 - February 2, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet, Healthcare