Hi, I'm Nathnael Batisso, a passionate Digital Marketing Specialist and Web Developer based in Addis Ababa, Ethiopia. I have experience planning, launching, and optimizing Facebook and Google ad campaigns across various industries including e-commerce, e-learning, and service-based clients, achieving significant ROAS improvements. I enjoy designing and executing multi-channel digital marketing strategies that boost client engagement and brand visibility. I have a strong background in front-end development using HTML5, React.js, and Next.js, aligned with digital marketing goals to create responsive, SEO-optimized websites. Alongside digital marketing, I have been involved in market research, competitor analysis, A/B testing, and content strategy management to increase organic traffic and improve campaign outcomes. I am dedicated to continuous learning and delivering innovative solutions for clients in the dynamic digital space.

Nathnael Batisso

Hi, I'm Nathnael Batisso, a passionate Digital Marketing Specialist and Web Developer based in Addis Ababa, Ethiopia. I have experience planning, launching, and optimizing Facebook and Google ad campaigns across various industries including e-commerce, e-learning, and service-based clients, achieving significant ROAS improvements. I enjoy designing and executing multi-channel digital marketing strategies that boost client engagement and brand visibility. I have a strong background in front-end development using HTML5, React.js, and Next.js, aligned with digital marketing goals to create responsive, SEO-optimized websites. Alongside digital marketing, I have been involved in market research, competitor analysis, A/B testing, and content strategy management to increase organic traffic and improve campaign outcomes. I am dedicated to continuous learning and delivering innovative solutions for clients in the dynamic digital space.

Available to hire

Hi, I’m Nathnael Batisso, a passionate Digital Marketing Specialist and Web Developer based in Addis Ababa, Ethiopia. I have experience planning, launching, and optimizing Facebook and Google ad campaigns across various industries including e-commerce, e-learning, and service-based clients, achieving significant ROAS improvements. I enjoy designing and executing multi-channel digital marketing strategies that boost client engagement and brand visibility.

I have a strong background in front-end development using HTML5, React.js, and Next.js, aligned with digital marketing goals to create responsive, SEO-optimized websites. Alongside digital marketing, I have been involved in market research, competitor analysis, A/B testing, and content strategy management to increase organic traffic and improve campaign outcomes. I am dedicated to continuous learning and delivering innovative solutions for clients in the dynamic digital space.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Ren do Creative Agency
September 1, 2023 - Present
Planned, launched, and optimized Facebook and Google Ads campaigns for e-commerce, e-learning, and service-based clients, achieving up to 3.5x to 5x ROAS. Developed over 10 responsive, SEO-optimized websites using HTML5, React.js, and Next.js aligned with digital marketing goals. Designed and executed multi-channel marketing campaigns across Facebook, Instagram, and email to boost lead generation. Conducted A/B testing for ad creatives and landing pages to improve CTR and reduce CPL. Managed content strategy and branding across digital platforms, increasing organic engagement. Performed market research and competitor analysis to identify growth opportunities and align campaigns with business objectives.
Digital Marketing Specialist at Zuret Addis Magazine
September 1, 2023 - August 11, 2025
Planned, launched, and optimized Facebook and Instagram ad campaigns to promote magazine issues and events, boosting follower engagement by 35%. Developed and managed content marketing strategies across social media, newsletters, and the magazine website to increase brand reach. Conducted market research, audience segmentation, and competitor analysis to refine targeting and messaging for campaigns. Managed SEO and on-page optimization for the website, contributing to an increase in organic traffic.
Web & Graphics Designer at Ehud AI Studio
July 31, 2022 - August 11, 2025
Assisted in the development and implementation of responsive user interfaces for web applications using modern front-end technologies. Wrote clean, maintainable, and well-documented code following best practices. Participated in code reviews and contributed to team discussions. Focused on marketing strategy aspects such as audience segmentation, funnel building, budget scaling, and A/B testing.

Education

Bachelor Of Design (Architecture) at Unity University
September 7, 2020 - July 20, 2024

Qualifications

Adobe Creative Suite
January 11, 2030 - August 11, 2025
Sketchup
January 11, 2030 - August 11, 2025
3D Rendering
January 11, 2030 - August 11, 2025
Photorealistic Rendering
January 11, 2030 - August 11, 2025

Industry Experience

Computers & Electronics, Media & Entertainment, Education, Retail, Software & Internet, Professional Services