A creative and innovative graphic designer with 15+ years of experience in creative direction, project management, and graphic design. Highly proficient in print design, digital media design, and branding. Skilled in crafting creative advertising materials, developing engaging marketing campaigns, and implementing effective typography to convey brand messaging. Professional Experience Senior Graphic Designer | State Road and Tollway Authority ▪ Responsible for visual communications from concept to completion. Deliverables include collateral material, annual reports, brochures, flyers, advertising, exhibition graphics, agency identity packages, direct mail and external banners for Xpress, ATL, and Peach Pass, generating 80% increase in toll transponders during tenure. ▪ Work with Chief Communications Officer (CCO), Director of Marketing, and Media Relations Manager on overall concept development and design for graphic applications. Maintain accurate records of open/closed projects and their status. ▪ Assisting with web and media design, the Peach Pass GO! 2.0 campaign achieved a year-long 210,000 web visits, 68k mobile users and 3+ million web pages viewed. Peach Pass campaigns have seen yearly 9.4% increase in Pre-Paid BancPass transactions, 2.8 million 11% year over year increase in Express Lane Trips and 8,089 monthly new account set ups. ▪ For print materials, prepare files for submittal to professional printer, review and approve proofs, obtain quotes for projects, and ensure end products comply with SRTA brand standards and trademarks, saving at least $200K on creating/designing GTIB and SRTA annual reports in house. Graphic Designer-Senior Marketing Analyst | Eaton’s Cooper Lighting ▪ Prepared artwork for the printing of all product packaging, collateral materials, point-of-purchase display materials, product instruction sheets, merchandising, and sales presentation materials. ▪ Saved $200K designing and managing a packaging project for the Metalux brand. Graphic Designer | Benchmark Brands ▪ Managed multiple projects including catalogs, mailers, newspaper ads, website ads, and illustrations for the nation’s leading direct response marketer of foot and lower body health products and comfort footwear. Company achieved consistent revenue growth through 2012 and grew from $20M to $50M per year. Mailed 50M catalogs annually. At the time, the company was among the 60 largest consumer catalog titles in the US. ▪ Designed logos, illustrations, and packaging art for new line of FootSmart products.…A creative and innovative graphic designer with 15+ years of experience in creative direction, project management, and graphic design. Highly proficient in print design, digital media design, and branding. Skilled in crafting creative advertising materials, developing engaging marketing campaigns, and implementing effective typography to convey brand messaging. Professional Experience Senior Graphic Designer | State Road and Tollway Authority ▪ Responsible for visual communications from concept to completion. Deliverables include collateral material, annual reports, brochures, flyers, advertising, exhibition graphics, agency identity packages, direct mail and external banners for Xpress, ATL, and Peach Pass, generating 80% increase in toll transponders during tenure. ▪ Work with Chief Communications Officer (CCO), Director of Marketing, and Media Relations Manager on overall concept development and design for graphic applications. Maintain accurate records of open/closed projects and their status. ▪ Assisting with web and media design, the Peach Pass GO! 2.0 campaign achieved a year-long 210,000 web visits, 68k mobile users and 3+ million web pages viewed. Peach Pass campaigns have seen yearly 9.4% increase in Pre-Paid BancPass transactions, 2.8 million 11% year over year increase in Express Lane Trips and 8,089 monthly new account set ups. ▪ For print materials, prepare files for submittal to professional printer, review and approve proofs, obtain quotes for projects, and ensure end products comply with SRTA brand standards and trademarks, saving at least $200K on creating/designing GTIB and SRTA annual reports in house. Graphic Designer-Senior Marketing Analyst | Eaton’s Cooper Lighting ▪ Prepared artwork for the printing of all product packaging, collateral materials, point-of-purchase display materials, product instruction sheets, merchandising, and sales presentation materials. ▪ Saved $200K designing and managing a packaging project for the Metalux brand. Graphic Designer | Benchmark Brands ▪ Managed multiple projects including catalogs, mailers, newspaper ads, website ads, and illustrations for the nation’s leading direct response marketer of foot and lower body health products and comfort footwear. Company achieved consistent revenue growth through 2012 and grew from $20M to $50M per year. Mailed 50M catalogs annually. At the time, the company was among the 60 largest consumer catalog titles in the US. ▪ Designed logos, illustrations, and packaging art for new line of FootSmart products.WWWW…